{"id":59614,"date":"2017-03-02T11:18:37","date_gmt":"2017-03-02T10:18:37","guid":{"rendered":"https:\/\/www.easypromosapp.com\/blog\/kettlewell-colours-uses-simple-quiz-to-add-5000-unique-email-addresses-to-customer-database\/"},"modified":"2024-04-03T10:48:39","modified_gmt":"2024-04-03T08:48:39","slug":"kettlewell-colours-uses-simple-quiz-to-add-5000-unique-email-addresses-to-customer-database","status":"publish","type":"post","link":"https:\/\/www.easypromosapp.com\/blog\/en\/kettlewell-colours-uses-simple-quiz-to-add-5000-unique-email-addresses-to-customer-database\/","title":{"rendered":"Kettlewell Colours Expanded Database with 5000 New Contact Details"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">The Client<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/logo-kettlewell-150x150.jpg\" alt=\"logo-kettlewell\" loading=\"lazy\" class=\"wp-image-7700\"\/><\/a><\/figure>\n<\/div>\n\n\n<p><a href=\"https:\/\/www.kettlewellcolours.co.uk\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">U.K.-based Kettlewell Colours<\/a> sells a collection of women\u2019s wardrobe essentials in a wide range of colours. Colours are coded according to a seasonal colour analysis (Spring, Summer, Autumn, Winter) making it easy for customers to shop by enabling them to filter products to only see the colours suitable for their season.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Looking to promote your brand this spring? Discover our favorite Spring promotion ideas and boost your brand like never before or discover more <a href=\"https:\/\/www.easypromosapp.com\/quizzes-applications\/\">brand awareness quizzes<\/a>.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">The Campaign<\/h2>\n\n\n\n<p>Kettlewell Colours wanted to expand their mailing list through a simple, fun <a href=\"https:\/\/www.easypromosapp.com\/product-recommender\/\">Product Recommender<\/a>. The promotion offered an indication of which season a prospective customer might be. The quiz was hosted on the Kettlewell Colours website, therefore the questions were very precise, as the personalized message received at the end of the quiz could influence the participants&#8217; purchases.<\/p>\n\n\n\n<p>Having not done a digital promotion before, the company also wanted to ensure that the quiz was easily shareable with the company\u2019s more than 4000 Facebook followers.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/web-quiz-1.jpg\" alt=\"\" loading=\"lazy\" class=\"wp-image-23450\" width=\"534\" height=\"594\"\/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why Easypromos<\/h2>\n\n\n\n<p>The company felt Easypromos offered the best fit as the Product Recommender application was very customizable, intuitive to use and provided a great selection of settings. Further it enabled the company to utilize a microsite which was preferable as they were not able to embed third party software on the website. Additionally, Easypromos offers the White Label option, which means that there were no links to other quizzes at the end. The promotion was also easily added to the Kettlewell Colours Facebook page.<\/p>\n\n\n\n<p>Further, Easypromos also provided detailed analytics which helped the company to modify questions, ensuring the greatest level of accuracy of answers participants were provided in the end.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Promotion<\/h2>\n\n\n\n<p>Utilizing the Easypromos platform, Kettlewell Colours created a Product Recommender promotion called \u201cWhich Season Are You?\u201d. Customers were asked to choose from 4 possible answers to a series of 9 questions to ascertain if they were Spring, Summer, Autumn or Winter.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/summer-results2-1.jpg\" alt=\"Product recommender kettlewell\" loading=\"lazy\" class=\"wp-image-23451\"\/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Outcome<\/h2>\n\n\n\n<p>Kettlewell Colour\u2019s \u201cWhat Season Are You?\u201d quiz became a popular part of the company\u2019s website with more than 11,000 entrants having taken the quiz, resulting in an additional 5,000 unique email addresses added to the customer database to date.<\/p>\n\n\n\n<p>The popularity and usefulness of the promotion showed the company that it is an important gateway for reaching new prospects that may not be ready to pay for a full colour analysis. It gives participants a fun indication of their season and which can lead to a full, comprehensive colour analysis as a next step.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Testimonial<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote testimonies is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cEasypromos was very helpful in adapting its platform to suit our needs. The customer service is excellent \u2013 speedy and helpful. Their website is easy to navigate and it was very straightforward to set our quiz up. The quiz looks good and&nbsp;works well. We have had very good feedback from our customers who seem to enjoy the quiz and find it useful. It has been a very successful addition to our website.\u201d<\/p>\n\n\n\n<p><strong class=\"testimonies_autor\">-Diane Aldred &#8211;<\/strong><\/p>\n\n\n\n<p><span class=\"testimonies_enterprise\">Kettlewell Colours&nbsp;<\/span><\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"Learn a helpful use of the Quiz app. This success case brand hosted a Quiz on its website to offer an indication of the best products for each customer. Learn how the Quiz worked and its strengths as a marketing tool.\n","protected":false},"author":15,"featured_media":59615,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4765],"tags":[],"class_list":{"0":"post-59614","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-success-cases"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kettlewell Colours Expanded Database with 5000 New Contact Details<\/title>\n<meta name=\"description\" content=\"Learn how Kettlewell Colours used a quiz application to provide helpful tips and advice to their visitors and collected 5000 new leads.\" \/>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kettlewell Colours Expanded Database with 5000 New Contact Details\" \/>\n<meta property=\"og:description\" content=\"Learn how Kettlewell Colours used a quiz application to provide helpful tips and advice to their visitors and collected 5000 new leads.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.easypromosapp.com\/blog\/en\/kettlewell-colours-uses-simple-quiz-to-add-5000-unique-email-addresses-to-customer-database\/\" \/>\n<meta property=\"og:site_name\" content=\"Easypromos Blog: digital engagement strategies and examples for brands\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/easypromos\" \/>\n<meta property=\"article:published_time\" content=\"2017-03-02T10:18:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-03T08:48:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/web-quiz.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1084\" \/>\n\t<meta property=\"og:image:height\" content=\"1207\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Easypromos team\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Easypromos team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/kettlewell-colours-uses-simple-quiz-to-add-5000-unique-email-addresses-to-customer-database\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/kettlewell-colours-uses-simple-quiz-to-add-5000-unique-email-addresses-to-customer-database\/\"},\"author\":{\"name\":\"Easypromos team\",\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/#\/schema\/person\/e3d62ba6bfad28649c53f1e4c9eaa043\"},\"headline\":\"Kettlewell Colours Expanded Database with 5000 New Contact Details\",\"datePublished\":\"2017-03-02T10:18:37+00:00\",\"dateModified\":\"2024-04-03T08:48:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/kettlewell-colours-uses-simple-quiz-to-add-5000-unique-email-addresses-to-customer-database\/\"},\"wordCount\":506,\"image\":{\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/kettlewell-colours-uses-simple-quiz-to-add-5000-unique-email-addresses-to-customer-database\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/web-quiz.png\",\"articleSection\":[\"Success cases\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/kettlewell-colours-uses-simple-quiz-to-add-5000-unique-email-addresses-to-customer-database\/\",\"url\":\"https:\/\/www.easypromosapp.com\/blog\/en\/kettlewell-colours-uses-simple-quiz-to-add-5000-unique-email-addresses-to-customer-database\/\",\"name\":\"Kettlewell Colours Expanded Database with 5000 New Contact Details\",\"isPartOf\":{\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/kettlewell-colours-uses-simple-quiz-to-add-5000-unique-email-addresses-to-customer-database\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/kettlewell-colours-uses-simple-quiz-to-add-5000-unique-email-addresses-to-customer-database\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/web-quiz.png\",\"datePublished\":\"2017-03-02T10:18:37+00:00\",\"dateModified\":\"2024-04-03T08:48:39+00:00\",\"author\":{\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/#\/schema\/person\/e3d62ba6bfad28649c53f1e4c9eaa043\"},\"description\":\"Learn how Kettlewell Colours used a quiz application to provide helpful tips and advice to their visitors and collected 5000 new leads.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.easypromosapp.com\/blog\/en\/kettlewell-colours-uses-simple-quiz-to-add-5000-unique-email-addresses-to-customer-database\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/kettlewell-colours-uses-simple-quiz-to-add-5000-unique-email-addresses-to-customer-database\/#primaryimage\",\"url\":\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/web-quiz.png\",\"contentUrl\":\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/web-quiz.png\",\"width\":1084,\"height\":1207,\"caption\":\"web-quiz|summer-results2|logo kettlewell|web-quiz|||\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/#website\",\"url\":\"https:\/\/www.easypromosapp.com\/blog\/en\/\",\"name\":\"Informaci\u00f3n sobre marketing digital - promociones, concursos, sorteos y juegos\",\"description\":\"Easypromos Blog: how to create interactive promotions and digital engagement experiences\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.easypromosapp.com\/blog\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/#\/schema\/person\/e3d62ba6bfad28649c53f1e4c9eaa043\",\"name\":\"Easypromos team\",\"sameAs\":[\"https:\/\/www.facebook.com\/easypromos\",\"https:\/\/www.instagram.com\/easypromos\/\",\"https:\/\/x.com\/https:\/\/www.twitter.com\/easypromos\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Kettlewell Colours Expanded Database with 5000 New Contact Details","description":"Learn how Kettlewell Colours used a quiz application to provide helpful tips and advice to their visitors and collected 5000 new leads.","robots":{"index":"noindex","follow":"nofollow"},"og_locale":"en_US","og_type":"article","og_title":"Kettlewell Colours Expanded Database with 5000 New Contact Details","og_description":"Learn how Kettlewell Colours used a quiz application to provide helpful tips and advice to their visitors and collected 5000 new leads.","og_url":"https:\/\/www.easypromosapp.com\/blog\/en\/kettlewell-colours-uses-simple-quiz-to-add-5000-unique-email-addresses-to-customer-database\/","og_site_name":"Easypromos Blog: digital engagement strategies and examples for brands","article_author":"https:\/\/www.facebook.com\/easypromos","article_published_time":"2017-03-02T10:18:37+00:00","article_modified_time":"2024-04-03T08:48:39+00:00","og_image":[{"width":1084,"height":1207,"url":"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/web-quiz.png","type":"image\/png"}],"author":"Easypromos team","twitter_misc":{"Written by":"Easypromos team","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.easypromosapp.com\/blog\/en\/kettlewell-colours-uses-simple-quiz-to-add-5000-unique-email-addresses-to-customer-database\/#article","isPartOf":{"@id":"https:\/\/www.easypromosapp.com\/blog\/en\/kettlewell-colours-uses-simple-quiz-to-add-5000-unique-email-addresses-to-customer-database\/"},"author":{"name":"Easypromos team","@id":"https:\/\/www.easypromosapp.com\/blog\/en\/#\/schema\/person\/e3d62ba6bfad28649c53f1e4c9eaa043"},"headline":"Kettlewell Colours Expanded Database with 5000 New Contact Details","datePublished":"2017-03-02T10:18:37+00:00","dateModified":"2024-04-03T08:48:39+00:00","mainEntityOfPage":{"@id":"https:\/\/www.easypromosapp.com\/blog\/en\/kettlewell-colours-uses-simple-quiz-to-add-5000-unique-email-addresses-to-customer-database\/"},"wordCount":506,"image":{"@id":"https:\/\/www.easypromosapp.com\/blog\/en\/kettlewell-colours-uses-simple-quiz-to-add-5000-unique-email-addresses-to-customer-database\/#primaryimage"},"thumbnailUrl":"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/web-quiz.png","articleSection":["Success cases"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.easypromosapp.com\/blog\/en\/kettlewell-colours-uses-simple-quiz-to-add-5000-unique-email-addresses-to-customer-database\/","url":"https:\/\/www.easypromosapp.com\/blog\/en\/kettlewell-colours-uses-simple-quiz-to-add-5000-unique-email-addresses-to-customer-database\/","name":"Kettlewell Colours Expanded Database with 5000 New Contact Details","isPartOf":{"@id":"https:\/\/www.easypromosapp.com\/blog\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.easypromosapp.com\/blog\/en\/kettlewell-colours-uses-simple-quiz-to-add-5000-unique-email-addresses-to-customer-database\/#primaryimage"},"image":{"@id":"https:\/\/www.easypromosapp.com\/blog\/en\/kettlewell-colours-uses-simple-quiz-to-add-5000-unique-email-addresses-to-customer-database\/#primaryimage"},"thumbnailUrl":"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/web-quiz.png","datePublished":"2017-03-02T10:18:37+00:00","dateModified":"2024-04-03T08:48:39+00:00","author":{"@id":"https:\/\/www.easypromosapp.com\/blog\/en\/#\/schema\/person\/e3d62ba6bfad28649c53f1e4c9eaa043"},"description":"Learn how Kettlewell Colours used a quiz application to provide helpful tips and advice to their visitors and collected 5000 new leads.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.easypromosapp.com\/blog\/en\/kettlewell-colours-uses-simple-quiz-to-add-5000-unique-email-addresses-to-customer-database\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.easypromosapp.com\/blog\/en\/kettlewell-colours-uses-simple-quiz-to-add-5000-unique-email-addresses-to-customer-database\/#primaryimage","url":"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/web-quiz.png","contentUrl":"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/web-quiz.png","width":1084,"height":1207,"caption":"web-quiz|summer-results2|logo kettlewell|web-quiz|||"},{"@type":"WebSite","@id":"https:\/\/www.easypromosapp.com\/blog\/en\/#website","url":"https:\/\/www.easypromosapp.com\/blog\/en\/","name":"Informaci\u00f3n sobre marketing digital - promociones, concursos, sorteos y juegos","description":"Easypromos Blog: how to create interactive promotions and digital engagement experiences","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.easypromosapp.com\/blog\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.easypromosapp.com\/blog\/en\/#\/schema\/person\/e3d62ba6bfad28649c53f1e4c9eaa043","name":"Easypromos team","sameAs":["https:\/\/www.facebook.com\/easypromos","https:\/\/www.instagram.com\/easypromos\/","https:\/\/x.com\/https:\/\/www.twitter.com\/easypromos"]}]}},"_links":{"self":[{"href":"https:\/\/www.easypromosapp.com\/blog\/en\/wp-json\/wp\/v2\/posts\/59614","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.easypromosapp.com\/blog\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.easypromosapp.com\/blog\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.easypromosapp.com\/blog\/en\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.easypromosapp.com\/blog\/en\/wp-json\/wp\/v2\/comments?post=59614"}],"version-history":[{"count":3,"href":"https:\/\/www.easypromosapp.com\/blog\/en\/wp-json\/wp\/v2\/posts\/59614\/revisions"}],"predecessor-version":[{"id":91367,"href":"https:\/\/www.easypromosapp.com\/blog\/en\/wp-json\/wp\/v2\/posts\/59614\/revisions\/91367"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.easypromosapp.com\/blog\/en\/wp-json\/wp\/v2\/media\/59615"}],"wp:attachment":[{"href":"https:\/\/www.easypromosapp.com\/blog\/en\/wp-json\/wp\/v2\/media?parent=59614"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.easypromosapp.com\/blog\/en\/wp-json\/wp\/v2\/categories?post=59614"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.easypromosapp.com\/blog\/en\/wp-json\/wp\/v2\/tags?post=59614"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}