{"id":59668,"date":"2016-07-27T07:07:36","date_gmt":"2016-07-27T05:07:36","guid":{"rendered":"https:\/\/www.easypromosapp.com\/blog\/keys-to-giving-away-experiences-as-promotion-prizes\/"},"modified":"2025-09-17T13:33:25","modified_gmt":"2025-09-17T11:33:25","slug":"keys-to-giving-away-experiences-as-promotion-prizes","status":"publish","type":"post","link":"https:\/\/www.easypromosapp.com\/blog\/en\/keys-to-giving-away-experiences-as-promotion-prizes\/","title":{"rendered":"Keys to Giving Away Experiences as Promotion Prizes"},"content":{"rendered":"\n

Don\u2019t Ask Too Much<\/h3>\n\n\n\n

Just because you\u2019re offering an exciting prize it doesn\u2019t mean that your public will go to any lengths to enter your sweepstakes. Ask them to carry out an action that\u2019s in keeping with the value of the prize. For example, if you\u2019re offering a dinner for two in your restaurant as your sweepstakes prize, you should request a simple action, such as signing up to the app, liking a post or leaving a comment (if your sweepstakes is based on a Facebook post.)<\/p>\n\n\n\n

If you\u2019re giving away a trip abroad, or another high-value prize, you could ask the participant to do something that requires more effort, like uploading a photo or writing a story. It\u2019s important for you to keep in mind the \u201cuser moment\u201d: the point at which the user reaches the promotion and reads the instructions for taking part. At that moment, visiting users should be given everything they need to register, otherwise they\u2019ll leave it for later and may never return: a lost user! How should you make the most of this magic moment when the user is on the point of becoming a participant? We suggest you ask them for something they can obtain there and then: a selfie, a photo of them enjoying the summer with friends, a photo of themselves dressed up for a party\u2026 Photos, videos or memories that can be shared quickly and easily.<\/p>\n\n\n

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You could also ask users to complete a survey or questionnaire, such as this example from Renfe and the Aix-en-Provence Tourism Office. At the end, it asks participants to persuade two friends to take part in the promotion (via the \u201cRecruiters\u201d feature). This makes it possible to share the promotion with the help of participants, thus achieving a much wider reach for the action.<\/p>\n\n\n\n


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Make Sure the Prize Can Be Enjoyed by at Least Two People<\/h3>\n\n\n\n

Both experiences (preferred by 17% of surveyed users) and tickets to concerts, plays and events (preferred by 12%) are only valued if the prize is for at least two people. Can you imagine going to a spa alone? Or visiting a city without your partner or friends? To most people the prize is far more valuable if it can be enjoyed with someone else. For this reason, it\u2019s important to make sure your prize is valid for two or more people.
Make this clear in the photo, title and legal bases, and when announcing the promotion across the social networks. As well as eliminating a barrier to participation, it\u2019s a value-added feature that makes the promotion more attractive. You\u2019re not only offering a great prize, but also the opportunity to enjoy it with someone else. This will encourage more participants to get involved.<\/p>\n\n\n

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The thing to remember about experiences is that they must be enjoyed in real time and in a specific location. It\u2019s very important to keep this in mind when offering them as prizes because you\u2019ll need to limit your target audience geographically. Make sure you select an experience that can be enjoyed by your target audience if you wish to avoid the following problems:<\/p>\n\n\n\n