{"id":60055,"date":"2016-04-06T07:54:21","date_gmt":"2016-04-06T05:54:21","guid":{"rendered":"https:\/\/www.easypromosapp.com\/blog\/how-to-run-a-contest-on-several-social-networks\/"},"modified":"2025-08-07T11:40:50","modified_gmt":"2025-08-07T09:40:50","slug":"how-to-run-a-contest-on-several-social-networks","status":"publish","type":"post","link":"https:\/\/www.easypromosapp.com\/blog\/en\/how-to-run-a-contest-on-several-social-networks\/","title":{"rendered":"How to Use Giveaways in Your Multi-Channel Social Media Strategy"},"content":{"rendered":"\n<p>By now, you&#8217;ve surely heard of&nbsp;<strong>multi-channel&nbsp;<\/strong>or even&nbsp;<strong>omni-channel marketing<\/strong>. In an increasingly connected world, the goal is to spread your strategy across mobile, desktop, retail stores, and the full spectrum of social media. Multi-channel social media marketing can produce some great rewards &#8211; but it also takes time, planning, and the right tools.<\/p>\n\n\n\n<p><br><a name=\"benefits\"><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What are the benefits of multi-channel marketing?<\/h2>\n\n\n\n<p>Multi-channel social media and marketing are <a href=\"https:\/\/www.forbes.com\/sites\/jaysondemers\/2014\/08\/11\/the-top-10-benefits-of-social-media-marketing\/#36225b591f80\" target=\"_blank\" rel=\"noopener\">valuable for brands and consumers<\/a>. Let&#8217;s take a quick look at the headline benefits.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Increase brand recognition and authority.&nbsp;<\/strong>If your brand&nbsp;appears in more places, more people will see it. Make your logo and branding a familiar sight for your target audience.<\/li>\n\n\n\n<li><strong>Boost virality and search engine rankings.&nbsp;<\/strong>This applies especially to your social media. If you&#8217;re posting on multiple networks, chances are that you&#8217;ll improve engagement and SEO.<\/li>\n\n\n\n<li><strong>Monitor consumers&#8230; and the competition.&nbsp;<\/strong>Explore the power of social listening. Find out what consumers are saying about you, and get insight into your competitors&#8217; strategy, too.<\/li>\n\n\n\n<li><strong>Save money.&nbsp;<\/strong>One reason why marketers love social media? It&#8217;s cheap. You can reach a lot of people for very little money. Leverage that to make your multi-channel marketing more cost-effective.<\/li>\n\n\n\n<li><strong>Be accessible to your customers, wherever they are.&nbsp;<\/strong>Help consumers discover your brand&nbsp;on social media and offline. Then follow up with great customer service in store, via email, and on your social channels.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/www.statista.com\/chart\/15151\/shopping-channels-used-by-us-consumers\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/click-and-Mortar-Statista.png\" alt=\"\" loading=\"lazy\" class=\"wp-image-35456\" style=\"width:639px;height:458px\" title=\"\"\/><\/a><figcaption class=\"wp-element-caption\">Click and Mortar, Statista<\/figcaption><\/figure>\n<\/div>\n\n\n<p>But with all that said&#8230; Many brands still don&#8217;t use multi-channel social media in their marketing strategies. Why? The <a href=\"https:\/\/www.ngdata.com\/what-is-multi-channel-marketing\/\" target=\"_blank\" rel=\"noopener\">biggest barriers<\/a> are <strong>time<\/strong>, <strong>motivation<\/strong>, and <strong>knowledge<\/strong>.<\/p>\n\n\n\n<p>In the rest of this post, we&#8217;ll talk about a specific multi-channel social media strategy that&#8217;s <strong>quick to run and easy to pick up<\/strong>. And with all these advantages on offer, you should be full of motivation!<\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to create a multi-network social media strategy<\/h2>\n\n\n\n<p>When it comes to planning out your strategy, you&#8217;ll need to consider two main points. What&nbsp;<strong>types of content&nbsp;<\/strong>are you working with? And&nbsp;which<strong> social networks&nbsp;<\/strong>will you include?<\/p>\n\n\n\n<p>Of course, you should be posting a wide range of content. We&#8217;ve <a href=\"https:\/\/www.easypromosapp.com\/blog\/en\/social-media-content\/\">previously discussed<\/a> how to balance <strong>in-house, external, and user-generated content<\/strong>.<\/p>\n\n\n\n<p>But since we&nbsp;want to save time and effort, we&#8217;ll focus on user-generated content for today. You can collect original, creative social media content from your users in the form of&nbsp;<strong>photos,&nbsp;comments, survey responses, votes,<\/strong>&nbsp;and even&nbsp;<strong>videos.&nbsp;<\/strong>Reuse this content to engage with customers, and save your resources for in-house content.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/photo-contest-3-768x525-3.webp\" alt=\"Photo food social media content\" loading=\"lazy\" class=\"wp-image-35453\"\/><\/a><\/figure>\n<\/div>\n\n\n<p>Next, let&#8217;s consider your communication channels.<\/p>\n\n\n\n<p>Here&#8217;s an interesting coincidence: on average, customers need 6-8 &#8220;touches&#8221; from your brand before they make a purchase. Now, guess how many social media accounts the average internet user has. That&#8217;s right: 6-8.<\/p>\n\n\n\n<p>Of course, posting on 6 to 8 networks may be too much of a stretch. For marketers, there are&nbsp;really just four big players in social media:&nbsp;<strong>Facebook, Instagram, Twitter,&nbsp;<\/strong>and&nbsp;<strong>YouTube<\/strong>. Depending on your brand and niche, you should consider smaller networks too, such as SnapChat or Pinterest. But if you&#8217;re just starting out, then keep things simple and stick to the networks you know.<\/p>\n\n\n\n<p><strong>So, to sum up:<\/strong> we&#8217;re looking for a strategy that serves up&nbsp;<strong>user-generated content on the Big Four social networks<\/strong>.<\/p>\n\n\n\n<p><a name=\"viralcontent\"><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Viral and content strategies for social networks<\/h2>\n\n\n\n<p>One&nbsp;time-honored&nbsp;way to collect content is by running <a href=\"https:\/\/www.easypromosapp.com\/online-contests\/\">online contests<\/a> with&nbsp;a&nbsp;<strong>prize incentive<\/strong>.&nbsp;In the next few steps, we&#8217;ll take a look at how that works, and how to make your contests multi-channel. You&#8217;ll find two options below: one which focuses on&nbsp;<strong>content<\/strong>, and one which focuses on&nbsp;<strong>maximum viral reach<\/strong>.<\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The content option: Mention + hashtag contests<\/h3>\n\n\n\n<p>If you use a contest app with API access, you can collect user-generated content by tracking specific mentions and hashtags. You can collect <a href=\"https:\/\/www.easypromosapp.com\/hashtag-gallery\/\">mention + hashtag contest<\/a> entries from <strong>Instagram<\/strong>. That includes photos and videos.<\/p>\n\n\n\n<p>This type of giveaway is especially effective, because it has a <strong>dual effect<\/strong>. First, you collect user-generated content, as we&#8217;ve discussed. Secondly, when followers mention your brand and use your campaign hashtag, they boost your online profile in real time.<br>&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote info_block is-layout-flow wp-block-quote-is-layout-flow\">\n<p>You can create giveaways to share anywhere. Use the <a href=\"https:\/\/www.easypromosapp.com\/photo-contest\/\">photo contest app<\/a> to create&nbsp;your competition with email sign-up form. Then share the unique URL on all your networks, via email, and even offline.<\/p>\n<\/blockquote>\n\n\n\n<p><br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The viral option: Multi-network giveaways<\/h3>\n\n\n\n<p>Everyone has a different social media strategy. For example, you might not be interested in original photos from your users, but still keen to increase engagement across all your social channels.<\/p>\n\n\n\n<p>In that case, the answer is a <a href=\"https:\/\/www.easypromosapp.com\/multi-network-giveaway\/\">multi-network giveaway<\/a>. By organizing a single contest, you can maximize your viral reach without investing too much time or money. Use a single app to collect comments from multiple posts, on multiple profiles, on multiple social networks.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/Multinetwork-Instagram-Twitter-comments-Christmas-1-1024x874.webp\" alt=\"Multinetwork-Instagram-Twitter-comments-Christmas-1\" loading=\"lazy\" class=\"wp-image-35998\" style=\"width:672px;height:573px\"\/><\/a><\/figure>\n<\/div>\n\n\n<p>If you run a multi-network giveaway, remember that you need to be&nbsp;<strong>consistent across all channels<\/strong>. Offer everyone the same prize, and keep the entry requirements the same. The easiest option is to ask a question, which your followers can answer in the comments.<\/p>\n\n\n\n<p><a name=\"multichannel\"><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to make your&nbsp;promotions multi-channel<\/h2>\n\n\n\n<p>So you&#8217;ve run a multi-channel promotion, with contests to collect user-generated content. But now we need to take things&nbsp;<strong>off social media<\/strong>. Your strategy isn&#8217;t <strong>truly multi-channel<\/strong> until it connects across social media, email, your website, and even your brick-and-mortar stores.<\/p>\n\n\n\n<p>Here are some quick ideas to expand your promotions into the multi-channel space:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Follow up with emails<\/strong>. Set up personalized, automated messages to thank your followers, or share updates about contest results. You could offer a small store discount as a reward, too.<\/li>\n\n\n\n<li><strong>Use instant response tools on social media<\/strong>. Just like email, this is your opportunity to show consumers you care. Make them feel seen &#8211; and give them an opportunity to click through to your website or online store.<\/li>\n\n\n\n<li><strong>Share limited rewards<\/strong>. If you offer&nbsp;prizes or participation rewards, set limits to encourage customer conversion. For example, if you want to increase online sales, share a free shipping voucher. If you need more in-store footfall, give away coupons that are only valid in-store.<\/li>\n\n\n\n<li><strong>Start promotions in-store<\/strong>. You can be really creative here. Run a mention + hashtag contest where users can only learn the &#8220;secret&#8221; hashtag from your store staff, or ask for photos taken in your store.<\/li>\n\n\n\n<li><strong>Add newsletter subscriptions<\/strong>. If you run a giveaway with a registration form, ask users to sign up for email at the same time.<\/li>\n<\/ul>\n\n\n\n<p><strong>Multi-channel social media marketing doesn&#8217;t have to be difficult. <\/strong>If you&#8217;re just getting started, then focus on a few, specific promotions to develop your strategy and skills. Check out our contest apps to learn more about the possibilities, or&nbsp;<a href=\"https:\/\/www.easypromosapp.com\/contact\/\" rel=\"nofollow\">contact the Support Team<\/a>&nbsp;to discuss your ideas.<\/p>\n\n\n\n<div class=\"hs-cta-embed hs-cta-simple-placeholder hs-cta-embed-194087569003\"\n  style=\"max-width:100%; max-height:100%; width:700px;height:413.8125px\" data-hubspot-wrapper-cta-id=\"194087569003\">\n  <a href=\"https:\/\/cta-service-cms2.hubspot.com\/web-interactives\/public\/v1\/track\/redirect?encryptedPayload=AVxigLLbOb%2FLYkk%2BYxPlLdhijUtAUSZVdix2fVkCMfjOqJbgNPq93tTozjJ59j5tb0TFVJb7ssjshnpuWFbXK7oBZOhBmImr%2B07OJycISQ%2Fo4ULy1Z7eLM%2By3a9cTdbcebVTaf3iye4MrOsMejYmOy%2FQ31LOQhFe3QxuQtUr4AlKqUSkyVsWbcf44i2pWelY1aDTHWiJC8Uq6PRD4Be0&#038;webInteractiveContentId=194087569003&#038;portalId=19559696\" target=\"_blank\" rel=\"noopener\" crossorigin=\"anonymous\">\n    <img decoding=\"async\" alt=\"Free eBook More than 30 real examples of online contests to guide and inspire you to create your own contest &nbsp;\" loading=\"lazy\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/19559696\/interactive-194087569003.png\" style=\"height: 100%; width: 100%; object-fit: fill\"\n      onerror=\"this.style.display='none'\" \/>\n  <\/a>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"It&#8217;s a nice idea, but how does it work? As social media and experiential retail become more popular, you need to make multi-channel marketing part of your strategy. Let&#8217;s take a look at the benefits on offer &#8211; and how exactly to make multi-channel happen.\n","protected":false},"author":25,"featured_media":79244,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[7067],"tags":[],"class_list":{"0":"post-60055","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-social-media-promotions"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Run Contests on Several Social Networks<\/title>\n<meta name=\"description\" content=\"How can you run multi-channel social media contests efficiently? We investigate it. Learn how to run giveaways across Facebook, Instagram and Twitter with a single app.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.easypromosapp.com\/blog\/en\/how-to-run-a-contest-on-several-social-networks\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Run Contests on Several Social Networks\" \/>\n<meta property=\"og:description\" content=\"How can you run multi-channel social media contests efficiently? We investigate it. Learn how to run giveaways across Facebook, Instagram and Twitter with a single app.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.easypromosapp.com\/blog\/en\/how-to-run-a-contest-on-several-social-networks\/\" \/>\n<meta property=\"og:site_name\" content=\"Easypromos Blog: digital engagement strategies and examples for brands\" \/>\n<meta property=\"article:published_time\" content=\"2016-04-06T05:54:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-07T09:40:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/concurso-varias-redes-1.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Corinna Keefe\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Corinna Keefe\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/how-to-run-a-contest-on-several-social-networks\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/how-to-run-a-contest-on-several-social-networks\/\"},\"author\":{\"name\":\"Corinna Keefe\",\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/#\/schema\/person\/16fe4b67ed28fec22d12cf96e151a364\"},\"headline\":\"How to Use Giveaways in Your Multi-Channel Social Media Strategy\",\"datePublished\":\"2016-04-06T05:54:21+00:00\",\"dateModified\":\"2025-08-07T09:40:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/how-to-run-a-contest-on-several-social-networks\/\"},\"wordCount\":1157,\"image\":{\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/how-to-run-a-contest-on-several-social-networks\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/concurso-varias-redes-1.webp\",\"articleSection\":[\"Social Media Promotions\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/how-to-run-a-contest-on-several-social-networks\/\",\"url\":\"https:\/\/www.easypromosapp.com\/blog\/en\/how-to-run-a-contest-on-several-social-networks\/\",\"name\":\"How to Run Contests on Several Social Networks\",\"isPartOf\":{\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/how-to-run-a-contest-on-several-social-networks\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/how-to-run-a-contest-on-several-social-networks\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/concurso-varias-redes-1.webp\",\"datePublished\":\"2016-04-06T05:54:21+00:00\",\"dateModified\":\"2025-08-07T09:40:50+00:00\",\"author\":{\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/#\/schema\/person\/16fe4b67ed28fec22d12cf96e151a364\"},\"description\":\"How can you run multi-channel social media contests efficiently? 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