{"id":60116,"date":"2017-04-12T06:43:58","date_gmt":"2017-04-12T06:43:58","guid":{"rendered":"https:\/\/www.easypromosapp.com\/blog\/chicco-uk-celebrates-mothers-day-with-a-sweepstakes-from-multiple-facebook-posts\/"},"modified":"2026-04-07T09:18:17","modified_gmt":"2026-04-07T07:18:17","slug":"chicco-uk-succes-case","status":"publish","type":"post","link":"https:\/\/www.easypromosapp.com\/blog\/en\/chicco-uk-succes-case\/","title":{"rendered":"Chicco UK&#8217;s Mother&#8217;s Day Facebook Giveaway"},"content":{"rendered":"\n<p>If you&#8217;re looking for a successful Mother&#8217;s Day Facebook giveaway example, then you&#8217;re in the right place. We will show you how Chicco UK celebrated Mother&#8217;s Day with their audience. Their multi-post Facebook Giveaway was really a great success!<\/p>\n\n\n\n<p>The brand created a buzz by asking mothers for their honest advice and opinions.  Chicco UK <b>increased engagement<\/b> and<b> the strength of their online community<\/b>, almost overnight.&nbsp; Let&#8217;s take a look at the details.<\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The agency<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft is-resized\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/hroc_logo-150x150.jpg\" alt=\"Mother's Day giveaway example, HROC logo\" loading=\"lazy\" class=\"wp-image-9378\" style=\"width:95px;height:95px\"\/><\/a><\/figure>\n<\/div>\n\n\n<p><a href=\"https:\/\/www.hroc.co.uk\/\" type=\"link\" id=\"https:\/\/www.hroc.co.uk\/\" target=\"_blank\" rel=\"noreferrer noopener\">HROC<\/a>, based in Moseley, Birmingham, UK, is a fully integrated PR and advertising agency. It spans creative services, digital marketing, web development, video creation, social media, and public relations. HROC works for a variety of clients nationally across a huge range of both B2B and B2C industries.<\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The brand<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft is-resized\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/chicco_logo-150x150.jpeg\" alt=\"Mother's Day giveaway example, Chicco's logo\" loading=\"lazy\" class=\"wp-image-9374\" style=\"width:95px;height:95px\"\/><\/a><\/figure>\n<\/div>\n\n\n<p><a href=\"https:\/\/www.chicco.co.uk\/\" type=\"link\" id=\"https:\/\/www.chicco.co.uk\/\" target=\"_blank\" rel=\"noreferrer noopener\">Chicco<\/a> is an Italian baby care brand with a very strong presence throughout Europe. Chicco\u2019s mission has always been to make a baby smile and help parents through their child&#8217;s early years.<\/p>\n\n\n\n<p>Chicco provides safe solutions, designed to meet the demands of babies as they grow. With household-name products such as its Chicco Next2Me side-sleeping crib, Chicco combines innovation and traditional design to provide modern classics across all areas of infant and childcare.<\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The objective<\/h2>\n\n\n\n<p>The goal was to <b>mark Mother\u2019s Day in a fun and interactive way<\/b> while promoting Chicco\u2019s innovative range of NaturalFeeling bottles. The vast majority of people who like the Chicco Facebook page are mothers. This is why the brand and agency wanted to do more than share a Mother&#8217;s Day status update. <\/p>\n\n\n\n<p>In their Mother&#8217;s Day Facebook giveaway, the brand asked women to <b>share what they have learnt from motherhood, <\/b>and help other new moms out. It was the perfect way to celebrate mothers everywhere. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/2019-03-04_13-56-27.png\" alt=\"Mother's Day giveaway example by Chicco on Facebook\" loading=\"lazy\" class=\"wp-image-17417\" style=\"width:490px\"\/><\/figure>\n<\/div>\n\n\n<p>Chicco and HROC decided to organize a Facebook Giveaway. They believed that with such a promotion <b>mothers would be able to express their views&nbsp;by&nbsp;commenting<\/b>. Comment-based giveaways always encourage<b> real conversations<\/b>. You will see even more of a boost in engagement if you ask an open question, the way Chicco UK did in this Mother&#8217;s Day Facebook giveaway example. The giveaway was really <b>by&nbsp;and&nbsp;for&nbsp;moms<\/b>. It was much more meaningful than simply liking or sharing a post created by the brand.<\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The solution<\/h2>\n\n\n\n<p>The organizers created four different posts in advance and scheduled them to run through the week leading up to Mother\u2019s Day. The first post was boosted, but the other posts relied purely on <b>organic reach <\/b>and<b> engagement<\/b>.<\/p>\n\n\n\n<p>The prizes were a Chicco NaturalFeeling gift set with two sizes of feeding bottles and a silicone soother. Another prize was a Chicco Boppy feeding pillow for breastfeeding or bottle-feeding. The prizes were carefully selected to benefit mothers and babies.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/2019-03-04_13-57-10.png\" alt=\"Mother's Day Facebook giveaway example from Chicco showing participants' comments\" loading=\"lazy\" class=\"wp-image-17418\" style=\"width:390px\"\/><\/figure>\n<\/div>\n\n\n<p>The <a href=\"https:\/\/www.easypromosapp.com\/facebook-giveaway\/\" type=\"link\" id=\"https:\/\/www.easypromosapp.com\/facebook-giveaway\/\">Facebook Giveaway app<\/a> <b>collected entries\u00a0from\u00a0all\u00a0four\u00a0posts\u00a0into\u00a0one\u00a0prize\u00a0draw.<\/b> Then it randomly selected five winners. HROC found the app very easy to use because all the posts could be added to the giveaway at once &#8211; there was no need to select posts or comments one by one.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/chicco-comments-blur.jpg\" alt=\"Mother's Day Facebook giveaway example from Chicco showing participants' comments\" loading=\"lazy\" class=\"wp-image-17420\" style=\"width:490px\"\/><\/figure>\n<\/div>\n\n\n<p><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The result<\/h2>\n\n\n\n<p>Overall, Chicco&#8217;s Mother&#8217;s Day Facebook giveaway received a total of <b>371 comments<\/b>, with a reach of <strong>well over 100,000 views<\/strong>.<\/p>\n\n\n\n<p><b>The reaction was overwhelmingly positive<\/b> from new and experienced moms. Throughout the week, <b>Chicco\u2019s Facebook page received 919 additional likes<\/b>, of which they&nbsp;attribute a large proportion to the Mother\u2019s Day giveaway.<\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Testimonial<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Easypromos made the whole thing very easy and straightforward. It is the perfect way to choose competition winners on fair and random basis. And by providing the capability to select multiple posts to choose from, selecting winners is a very simple task. It also allows you to choose back-up winners should there be an issue with the original selection. You can also blacklist entrants with whom there may have been issues before.<\/p>\n<\/blockquote>\n\n\n\n<p><strong>&#8211; &nbsp;K. Morris &#8211;<\/strong><\/p>\n\n\n\n<p>Account Executive, HROC PR<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Are you planning to organize your own Mother&#8217;s Day Facebook giveaway? Don&#8217;t worry if you have questions or doubts! You can now <a href=\"https:\/\/www.easypromosapp.com\/live-chat\/\">chat with our Support Team<\/a>. They&#8217;re always ready to help and inspire!<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"Baby care brand Chicco celebrated Mother&#8217;s Day in the UK with an enormous Facebook giveaway. Here&#8217;s how they teamed up with the agency HROC to plan and carry out the Mother&#8217;s Day giveaway.\n","protected":false},"author":20,"featured_media":78356,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4765],"tags":[],"class_list":{"0":"post-60116","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-success-cases"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mother&#039;s Day Facebook Giveaway Example: Multi-Post Giveaway<\/title>\n<meta name=\"description\" content=\"Success story a successful Mother&#039;s Day Facebook Giveaway that promoted the brand, generated engagement, and drove sales. Chicco UK.\" \/>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mother&#039;s Day Facebook Giveaway Example: Multi-Post Giveaway\" \/>\n<meta property=\"og:description\" content=\"Success story a successful Mother&#039;s Day Facebook Giveaway that promoted the brand, generated engagement, and drove sales. Chicco UK.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.easypromosapp.com\/blog\/en\/chicco-uk-succes-case\/\" \/>\n<meta property=\"og:site_name\" content=\"Easypromos Blog: digital engagement strategies and examples for brands\" \/>\n<meta property=\"article:published_time\" content=\"2017-04-12T06:43:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-07T07:18:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/viral-successcase-chicco.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Randi Jensen\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Randi Jensen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/chicco-uk-succes-case\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/chicco-uk-succes-case\/\"},\"author\":{\"name\":\"Randi Jensen\",\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/#\/schema\/person\/437440e12d178e15c61a6da53f6c6d3f\"},\"headline\":\"Chicco UK&#8217;s Mother&#8217;s Day Facebook Giveaway\",\"datePublished\":\"2017-04-12T06:43:58+00:00\",\"dateModified\":\"2026-04-07T07:18:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/chicco-uk-succes-case\/\"},\"wordCount\":689,\"image\":{\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/chicco-uk-succes-case\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/header-casoexito-chicco.webp\",\"articleSection\":[\"Success cases\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/chicco-uk-succes-case\/\",\"url\":\"https:\/\/www.easypromosapp.com\/blog\/en\/chicco-uk-succes-case\/\",\"name\":\"Mother's Day Facebook Giveaway Example: Multi-Post Giveaway\",\"isPartOf\":{\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/chicco-uk-succes-case\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/chicco-uk-succes-case\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/header-casoexito-chicco.webp\",\"datePublished\":\"2017-04-12T06:43:58+00:00\",\"dateModified\":\"2026-04-07T07:18:17+00:00\",\"author\":{\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/#\/schema\/person\/437440e12d178e15c61a6da53f6c6d3f\"},\"description\":\"Success story a successful Mother's Day Facebook Giveaway that promoted the brand, generated engagement, and drove sales. 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