{"id":60313,"date":"2017-06-02T10:17:45","date_gmt":"2017-06-02T08:17:45","guid":{"rendered":"https:\/\/www.easypromosapp.com\/blog\/2017\/05\/6-ideas-to-how-to-announce-the-winners-of-an-instagram-sweepstakes\/"},"modified":"2026-03-02T07:16:59","modified_gmt":"2026-03-02T06:16:59","slug":"ideas-to-how-to-announce-the-winners-of-an-instagram-giveaway","status":"publish","type":"post","link":"https:\/\/www.easypromosapp.com\/blog\/en\/ideas-to-how-to-announce-the-winners-of-an-instagram-giveaway\/","title":{"rendered":"Ideas about how to announce an Instagram giveaway winner"},"content":{"rendered":"\n<p>When the giveaway has ended and you have a <strong>list of winners<\/strong>, the first step is to share the result of the prize draw.&nbsp;Why? For three key reasons:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>to <strong>contact&nbsp;the&nbsp;winners<\/strong><\/li>\n\n\n\n<li>to <strong>show&nbsp;all&nbsp;your&nbsp;followers<\/strong> that the contest was run fairly, and has now ended<\/li>\n\n\n\n<li>to <strong>maximize&nbsp;the&nbsp;reach&nbsp;of&nbsp;your&nbsp;contest<\/strong>, and extend the benefits of running a giveaway<\/li>\n<\/ul>\n\n\n\n<p>The question is: what&#8217;s the best way to announce your prize draw results? In this post, we&#8217;ve come up with <strong>6&nbsp;ways&nbsp;to&nbsp;announce&nbsp;your&nbsp;giveaway&nbsp;winners<\/strong>. Read through and choose the method (or methods!) that fit your goals best.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Use the<a href=\"https:\/\/www.easypromosapp.com\/blog\/en\/how-to-run-an-instagram-contest\/\"> Instagram Contest<\/a> apps to select the winners of your promotion in other ways, such as through a voting system.<\/p>\n<\/blockquote>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Share a link in your Instagram bio<\/h2>\n\n\n\n<p>Even though Instagram doesn&#8217;t allow links in posts or comments, it is possible to place a <strong>link&nbsp;in&nbsp;your&nbsp;bio<\/strong>. Use this option to share a direct link to the winners&#8217; page or certificate of validity. Use your posts and Stories to direct people toward your profile using words like: &#8220;<em>We know the winners of our Christmas giveaway! Check out our link in bio to find out if you&#8217;re one of the lucky prize takers!<\/em>&#8220;. <\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/certificado-sorteo-leche-pascual-instagram.webp\" alt=\"giveaway on instagram, winner announcement\" loading=\"lazy\" class=\"wp-image-36903\" style=\"width:750px;height:509px\"\/><\/a><\/figure>\n<\/div>\n\n\n<p>By using Easypromos to select your Instagram giveaway winner, you gain access to a <a href=\"https:\/\/soporte.easypromosapp.com\/hc\/en-us\/articles\/115002106763-Tutorial-How-to-run-a-giveaway-with-Instagram-comments#9\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">winner announcement template<\/a>, which you can use to publish a page with the winner&#8217;s details, including the prize they\u2019ve won.<\/p>\n\n\n\n<p>Instagram only allows you to share one link in your bio. But remember that you can use a link service, such as <a href=\"https:\/\/linktr.ee\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Linktree<\/a> or <a href=\"https:\/\/later.com\/linkinbio\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Linkin.bio<\/a>, to send users to multiple sites and resources. Here&#8217;s how to edit the link on Instagram:<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/link-in-bio-instagram-1024x443.webp\" alt=\"link in bio on instagram\" loading=\"lazy\" class=\"wp-image-36904\"\/><\/a><\/figure>\n<\/div>\n\n\n<p><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Edit the giveaway post to announce the winners<\/h2>\n\n\n\n<p>Users that participate in your giveaway will look forward to finding out if they&#8217;re one of the lucky winners, and so it&#8217;s very likely that they will regularly check your new posts and Stories. However, it&#8217;s very common for brands to announce the giveaway winners on the giveaway post itself. All you have to do is edit the post, and communicate that the giveaway has closed and that you already know the winners. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/winners-announcement-on-the-blog--1024x912.webp\" alt=\"winners announcement on the blog\" loading=\"lazy\" class=\"wp-image-36911\" style=\"width:512px;height:456px\"\/><\/a><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>Giveaway posts tend to <strong>generate a lot of visibility<\/strong>, so taking advance of that reach is a great way to announce the giveaway winners. <\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Mention the winners in a comment<\/h2>\n\n\n\n<p>Instagram favorizes personalized and unique interactions between brands and Instagram users, so a very good practice is to personally contact the winners. How? On Instagram, the easiest way to address a user directly is by using mentions, so the most practical thing is to write a comment on your giveaway post, including the winner&#8217;s nickname. This way, winners will receive the happy news in the form of a notification on their profile and in a very personalized and direct way.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Add a new post or Story to your profile<\/h2>\n\n\n\n<p>Another popular way to announce Instagram giveaway winner is to simply publish a new post on your feed. Use the same design you prepared for the giveaway so that the two posts are connected visually but don&#8217;t forget to add a phrase like &#8220;We know the winners&#8221;. This is a great way to attraction the attention of all the participants that entered your comment promotion. Alternatively, you can publish a post, directly announcing the winner, like in the following example from Green Bros Jewels.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/new-post-giveaway-winner-1024x642.webp\" alt=\"Announce the winners of your Instagram Giveaway with a new post\" loading=\"lazy\" class=\"wp-image-36907\" style=\"width:768px;height:482px\"\/><\/a><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>Make sure the winners get a direct notification by mentioning them in the winner announcement post. And if you customized the winners&#8217; page, use a URL shortener to customize the link and make it more friendly and easier to remember; this way you can add the link to the comment so that winners can check out the page.<\/p>\n\n\n\n<p>If for some reason you don&#8217;t want to publish a new post to announce the winners, for example, because your brand cares a lot about the aesthetics of the posts on your profile, the alternative would be to publish a story on Instagram, so that it does not stay visible on your profile. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/announce-Instagram-winners-in-stories.png\" alt=\"Announce the winners of your Instagram Giveaway using a Story\" loading=\"lazy\" class=\"wp-image-18296\" style=\"width:290px\"\/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>Here are some points to remember:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>tag&nbsp;the&nbsp;winner<\/strong> in your Story<\/li>\n\n\n\n<li><strong>make your Stories shareable<\/strong> so that the winner can pass on the news<\/li>\n\n\n\n<li><strong>add a swipe-up link <\/strong>to your giveaway certificate, winners&#8217; page, or video<\/li>\n\n\n\n<li><strong>add the Story to your highlights<\/strong> so that new followers can see what kind of giveaways you run<\/li>\n\n\n\n<li>if you have space, <strong>link&nbsp;to&nbsp;the&nbsp;original&nbsp;giveaway&nbsp;post<\/strong> so that followers can click through to see the details<\/li>\n<\/ul>\n\n\n\n<p><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Contact giveaway winners through direct messages<\/h2>\n\n\n\n<p>If you want to make sure that your winners have seen the announcement, <strong>send&nbsp;them&nbsp;a&nbsp;DM<\/strong>.<\/p>\n\n\n\n<p>This strategy has several advantages:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>you can see <strong>when&nbsp;someone&nbsp;has&nbsp;read&nbsp;your&nbsp;message<\/strong><\/li>\n\n\n\n<li>it&#8217;s a private channel to <strong>share&nbsp;contact&nbsp;details<\/strong> (for example, a mailing address so that you can deliver the prize)<\/li>\n\n\n\n<li>it <strong>builds&nbsp;a&nbsp;closer&nbsp;relationship<\/strong> with your followers<\/li>\n<\/ul>\n\n\n\n<p>Here are the two quick steps to send a direct message on Instagram:<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/send-a-message.webp\" alt=\"Announce the winners of your Instagram Giveaway with a direct message\" loading=\"lazy\" class=\"wp-image-36914\" style=\"width:478px;height:423px\"\/><\/a><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>DMs work well if you only have a few winners to contact. However, if you want to collect contact details securely, or have a lot of winners, it&#8217;s easier to use the <a href=\"https:\/\/soporte.easypromosapp.com\/hc\/en-us\/articles\/207885516-How-to-enable-the-Claim-your-prize-system-in-your-giveaway\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Claim Your Prize tool.<\/a><\/p>\n<\/blockquote>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Share the news on your other socials, website, and newsletter<\/h2>\n\n\n\n<p>Don\u2019t forget to use your other <strong>social networks<\/strong> to announce the result of the <strong>giveaway<\/strong>. Follow up on the giveaway on Facebook, Twitter, and even your website and mailing lists. Next time you run a giveaway, all your contacts will be tuned in and ready to take part!<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"So you&#8217;re ready to pick a winner for your Instagram giveaway. But how to announce those results &#8211; and even more importantly, how to contact the winners? Here are 6 ideas to announce your Instagram giveaway winners.\n","protected":false},"author":25,"featured_media":74679,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[7060],"tags":[],"class_list":{"0":"post-60313","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-instagram-promotions"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ideas about how to announce an Instagram giveaway winner<\/title>\n<meta name=\"description\" content=\"Your giveaway is over and it&#039;s time to notify the winners. Here are 6 ideas you can use to announce the Instagram giveaway winner.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.easypromosapp.com\/blog\/en\/ideas-to-how-to-announce-the-winners-of-an-instagram-giveaway\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ideas about how to announce an Instagram giveaway winner\" \/>\n<meta property=\"og:description\" content=\"Your giveaway is over and it&#039;s time to notify the winners. 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