{"id":60526,"date":"2017-08-29T07:39:22","date_gmt":"2017-08-29T07:39:22","guid":{"rendered":"https:\/\/www.easypromosapp.com\/blog\/how-to-create-a-facebook-contest\/"},"modified":"2025-02-03T13:30:57","modified_gmt":"2025-02-03T12:30:57","slug":"how-to-create-a-facebook-contest","status":"publish","type":"post","link":"https:\/\/www.easypromosapp.com\/blog\/en\/how-to-create-a-facebook-contest\/","title":{"rendered":"Running a contest on Facebook &#8211; real examples and best practices"},"content":{"rendered":"\n<p>Facebook has always allowed contests from third parties as long as they follow the social network\u2019s official promotions guidelines. These include, among others, that Facebook should be released from all responsibility, that the contest is not sponsored by Facebook etc. And another important point is that the personal timelines should not be used in order to enter in a prize draw etc.<br><br><a name=\"FBTimeline\"><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Running a Contest on Facebook<\/h2>\n\n\n\n<p>The most simple way to <strong>run a contest on Facebook<\/strong> is still to organize a timeline contest, in Easypromos terms also known as <a href=\"https:\/\/www.easypromosapp.com\/facebook-giveaway\/\">Facebook Giveaway<\/a>. This consists of a post on your Facebook page where you ask users to participate either by <b>commenting on the post or Liking the post<\/b>. No sign up process, everything takes place on your Facebook page. So not only is it easy for you as the page administrator to carry out, it&#8217;s also very easy for the users to participate and a sweepstakes increases the organic reach of the post exponentially. A study shows that a sweepstakes post gets up to 1000% more interaction than a regular post on Facebook. All of this is the reason why the Facebook Timeline contest is the most used type of promotion of all.<\/p>\n\n\n\n<p>Apart from being nice and raffle a prize, you can <strong>run a contest on Facebook<\/strong> to ask the users many things, only your imagination sets the limits. You can ask which product they like the most, their favorite color, food, season, activity etc. They can even answer with a hashtag and <b>the platform will track and count the different hashtags used in the comments<\/b> on the sweepstakes post.<\/p>\n\n\n\n<p><strong>Running a contest on Facebook<\/strong> is easy with Easypromos, because it has a tool to <b>select the winner<\/b> or winners and the alternates randomly and transparently, we even give you a certificate of validity to guarantee to the users that the prize draw has been carried out in a fair and random way.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/Facebook_Contest_sweepstakes.jpg\" alt=\"Facebook_Contest_sweepstakes\" loading=\"lazy\" class=\"wp-image-10804\"\/><\/a><\/figure>\n<\/div>\n\n\n<p><a name=\"DDsFBTimeline\"><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Dos and Don\u2019ts in Facebook Contests<\/h3>\n\n\n\n<p><strong>Dos:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ask users to participate by Liking or Commenting on the post<\/li>\n\n\n\n<li>Ask users to participate by using reactions. Remember:&nbsp;Only use Reactions in the way they&#8217;re originally intended for Facebook&nbsp;&#8211; as a quick and easy way to express how you feel.<\/li>\n\n\n\n<li>Ask participants to use hashtags in their comments.<\/li>\n\n\n\n<li>Be original in what you ask users to answer, something that can be useful to your business.<\/li>\n\n\n\n<li>Encourage users to follow your page and share the sweepstakes post<\/li>\n<\/ul>\n\n\n\n<p><strong>Don\u2019ts<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ask users to share as a requirement for participation<\/li>\n\n\n\n<li>Ask users to tag friends as a requirement for participation<\/li>\n\n\n\n<li>Ask users to Like your page as a requirement for participation<\/li>\n\n\n\n<li>Use reactions as a voting mechanism or to represent anything than what they\u2019re originally intended for<\/li>\n<\/ul>\n\n\n\n<p>If you already know that you want to <strong>run a contest on Facebook<\/strong>, you can <a href=\"https:\/\/panel.easypromosapp.com\/register\/?utm_source=Easypromos&amp;utm_medium=blog&amp;utm_campaign=running-contest-facebook&amp;utm_content=s2_Facebook-giveaway\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">sign up here to get started<\/a>.<\/p>\n\n\n\n<p><a name=\"APPpromos\"><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Using our apps to simplify running a contest on Facebook and collect participant data<\/h2>\n\n\n\n<p>If you want to collect the user data of the participants and make them work a little more for their chance to win, you should create a promotion using an app. For example, all the Easypromos contests and promotions that are app-based can be <b>published on Facebook<\/b>. When you create an app-based promotion, a microsite with its unique URL is created and you can use it to share the promotion anywhere you want. A good idea is to publish it in one or more posts on your Facebook page that is visible to everybody, and you can even pin the post to the top of the page.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/eating_well.jpg\" alt=\"Facebook_Contest_mobile\" loading=\"lazy\" class=\"wp-image-10813\"\/><\/a><\/figure>\n<\/div>\n\n\n<p><br><a name=\"sweepreg\"><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Different options for running a contest on Facebook<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Simple sweepstakes with registration<\/h3>\n\n\n\n<p>If all you want to do is to collect the data of the participants in exchange for a chance to win a prize, you should use the entry form <a href=\"https:\/\/www.easypromosapp.com\/entry-form-giveaway-app\/\">giveaway app<\/a>. This consists of a welcome page, the entry form page that you can configure to ask for the data needed, and the thank you page, that simple. The app comes with the tool to pick a winner randomly.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"833\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/Ballina-central-entry-form-giveaway-1024x833.webp\" alt=\"\" loading=\"lazy\" class=\"wp-image-69126\" srcset=\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/Ballina-central-entry-form-giveaway-1024x833.webp 1024w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/Ballina-central-entry-form-giveaway-300x244.webp 300w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/Ballina-central-entry-form-giveaway-768x625.webp 768w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/Ballina-central-entry-form-giveaway.webp 1237w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><a name=\"photovideotext\"><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Photo, video and text contests<\/h3>\n\n\n\n<p>Some of the <b>most popular contest apps<\/b> are the ones for photo&nbsp;and video contests where users sign up and upload their photo or video. The organizer can choose to combine both and also to ask the users for a caption to go with their photo or video. Pure writing-based contests are also an option. The user-generated content&nbsp;can be published in a public gallery where you can&nbsp;activate voting&nbsp;to find the winner of the competition or to pick the finalists.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.easypromosapp.com\/voting-contest\/\"><img decoding=\"async\" width=\"810\" height=\"460\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/Voting-Contest-Landing.webp\" alt=\"Voting Contest\" loading=\"lazy\" class=\"wp-image-87901\" srcset=\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/Voting-Contest-Landing.webp 810w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/Voting-Contest-Landing-300x170.webp 300w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/Voting-Contest-Landing-768x436.webp 768w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/Voting-Contest-Landing-390x221.webp 390w\" sizes=\"auto, (max-width: 810px) 100vw, 810px\" \/><\/a><\/figure>\n\n\n\n<p>Users can vote directly into the entries\u2019 gallery and participants are offered several ways to <b>share their entry<\/b> to get votes.<\/p>\n\n\n\n<p><a name=\"surveyquiz\"><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Surveys and quizzes<\/h3>\n\n\n\n<p>A very good way to engage with your target audience and get to<b> know their likings, preferences and habits<\/b> is to create <a href=\"https:\/\/www.easypromosapp.com\/quizzes-applications\/\">online quizzes<\/a> such as a survey, multiple-choice test or quiz. You can mix the types of answers; single answer, multiple answer, sortable answers, open answer, ranking, list, radio buttons, dropdown list. You can use images and videos both in questions and answers. You can show\u00a0the users their answers and let them take the quiz again and you can show final messages to the users based on their answers. That way you can give the participants added value by for example guiding them in their purchase process.<\/p>\n\n\n\n<p>The same goes for this type of promotion;\u00a0participation takes place on the microsite and users have several ways to share their result of the survey, test or quiz.<\/p>\n\n\n\n<p><a name=\"couponcode\"><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Coupons and codes<\/h3>\n\n\n\n<p>If you want to <b>incentivize your online community<\/b> to purchase more of your products and at the same time collect database, a good way to do it is by using <a href=\"https:\/\/www.easypromosapp.com\/coupons\/\">coupon apps<\/a>. The users sign up,\u00a0fill in their data and in return they get a discount coupon or code that they can redeem at the point of sales. Or you can give them a small gift to be picked up at the store.<\/p>\n\n\n\n<p>Are you ready to <strong>run your own contest on Facebook<\/strong>? Which one is it going to be? <a href=\"https:\/\/panel.easypromosapp.com\/register\/?utm_source=Easypromos&amp;utm_medium=blog&amp;utm_campaign=running-contest-facebook&amp;utm_content=s2_Facebook-giveaway\">Create your free account and get started here<\/a>.\u00a0You can create\u00a0the promotion in draft mode at no cost, you will only be asked for payment once you want to activate it.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"Let\u2019s face it &#8211; Everybody is on Facebook! So your brand\/business also needs to be there, be active and engage with the users. If you&#8217;re already there but don&#8217;t have much interaction and engagement from your users, you can attract attention and create engagement and brand awareness with\u00a0a Facebook contest. Facebook has a huge community that\u2019s very familiar with participating in contests, sweepstakes and other types of promotions so take advantage. Here we\u2019ll go through the different ways of organizing a Facebook Contest.\n","protected":false},"author":20,"featured_media":60527,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[7068],"tags":[],"class_list":{"0":"post-60526","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-facebook-promotions"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Running a contest on Facebook - real examples and best practices<\/title>\n<meta name=\"description\" content=\"Learn the best strategies for running a contest on Facebook to boost your brand\u2019s engagement and drive meaningful user interactions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.easypromosapp.com\/blog\/en\/how-to-create-a-facebook-contest\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Running a contest on Facebook - real examples and best practices\" \/>\n<meta property=\"og:description\" content=\"Learn the best strategies for running a contest on Facebook to boost your brand\u2019s engagement and drive meaningful user interactions.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.easypromosapp.com\/blog\/en\/how-to-create-a-facebook-contest\/\" \/>\n<meta property=\"og:site_name\" content=\"Easypromos Blog: digital engagement strategies and examples for brands\" \/>\n<meta property=\"article:published_time\" content=\"2017-08-29T07:39:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-03T12:30:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/header_how_to_create_a_facebook_contest.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"250\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Randi Jensen\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Randi Jensen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/how-to-create-a-facebook-contest\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/how-to-create-a-facebook-contest\/\"},\"author\":{\"name\":\"Randi Jensen\",\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/#\/schema\/person\/437440e12d178e15c61a6da53f6c6d3f\"},\"headline\":\"Running a contest on Facebook &#8211; 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