{"id":60618,"date":"2017-09-13T11:35:50","date_gmt":"2017-09-13T11:35:50","guid":{"rendered":"https:\/\/www.easypromosapp.com\/blog\/6-ideas-to-create-a-social-media-video-contest\/"},"modified":"2026-05-08T14:05:54","modified_gmt":"2026-05-08T12:05:54","slug":"how-to-create-a-social-media-contests","status":"publish","type":"post","link":"https:\/\/www.easypromosapp.com\/blog\/en\/how-to-create-a-social-media-contests\/","title":{"rendered":"How to Create a Social Media Contest"},"content":{"rendered":"\n

There are two main ways to run a social media contest. You can organize it directly on platforms like Instagram, Facebook, or X, or you can create a standalone online contest<\/a> hosted on a microsite and promote it through social media. The best option depends on your objectives, the level of control you need, and the type of interaction you want to generate.<\/p>\n\n\n\n

As a digital engagement platform, Easypromos allows you to design, publish, and manage social media contests with full control over participation, data collection, and winner selection.<\/p>\n\n\n\n

In this guide, we explain how to create a social media contest step by step, including formats, ideas, and best practices to ensure your campaign delivers results.
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Types of Social Media Contests (and How to Choose the Right One)<\/h2>\n\n\n\n

Before launching a social media contest, it\u2019s important to define your objective and choose the format that best supports it. Not all contests work the same way, and the structure you choose will determine how users participate and what results you achieve.<\/p>\n\n\n\n

In practice, there are two main types of social media contests:<\/p>\n\n\n\n

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1. Social media giveaways (native contests)<\/strong><\/h3>\n\n\n\n

These types of contests take place directly on platforms like Instagram, Facebook, or X. Participation is usually simple, such as liking a post, commenting, following the account, or tagging friends.<\/p>\n\n\n\n

These formats are also commonly referred to as social media giveaways<\/strong><\/a>, as participation is based on simple actions and prizes are typically awarded at random, without depending on skill or merit.<\/p>\n\n\n\n

For example, travel agency Hays Travel launched an Instagram Giveaway<\/a><\/strong> where users participated by commenting on the post and following the account for the chance to win a prize. This type of mechanic is designed to maximize visibility, reach, and engagement with minimal participation friction<\/b>.<\/p>\n\n\n\n

\"Instagram<\/figure>\n\n\n\n

This format is best when you want to:<\/p>\n\n\n\n