{"id":60730,"date":"2017-08-04T09:39:16","date_gmt":"2017-08-04T07:39:16","guid":{"rendered":"https:\/\/www.easypromosapp.com\/blog\/commit-to-your-top-quality-leads\/"},"modified":"2025-09-17T14:58:47","modified_gmt":"2025-09-17T12:58:47","slug":"commit-to-your-top-quality-leads","status":"publish","type":"post","link":"https:\/\/www.easypromosapp.com\/blog\/en\/commit-to-your-top-quality-leads\/","title":{"rendered":"Commit to your top-quality leads"},"content":{"rendered":"\n<p>Lots of users are interested in your brand, products and promotions. But their interest doesn\u2019t seem to translate into an increase in sales. This probably means that your <strong>Inbound Marketing strategy<\/strong>&nbsp;is not as accurate as you\u2019d thought: you\u2019re hitting the target, but it\u2019s not the right target.<\/p>\n\n\n\n<p>How well do you know your clients? Do you know who your target audience is? Have you carried out the exercise of identifying the three or four <strong>buyer persona<\/strong>&nbsp;who represent all your customer types? OK, so let\u2019s identify your most unqualified leads: those who are in your database but who are unlikely to become customers of your brand.<\/p>\n\n\n\n<p>You should draw a distinction between the different <strong>types of leads<\/strong>. Here are some examples:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Leads who advance at a slower-than-expected<\/strong> pace through the <strong>sales funnel<\/strong>.<\/li>\n\n\n\n<li><strong>Leads who you should really rule out<\/strong> because they are not interested in your product. They are distorting your data and generating more work than is necessary.<\/li>\n\n\n\n<li>You should be patient with <strong>cold leads<\/strong>. They will put your inbound strategy to the test. A lot of time may pass between the moment they become sure of their need and the moment they decide on a specific brand or product. This also depends a great deal on the sector. Some products require more market research to be carried out by the consumer, so bear that in mind.<\/li>\n\n\n\n<li>It\u2019s also useful to know if your new leads are already customers of your competitors and if they approached you out of curiosity or with a real intention to use your services instead. Either way, they are <strong>top-quality leads<\/strong> for your business; just be aware that the nurturing period will be longer, owing to the costs of changing.<\/li>\n<\/ul>\n\n\n\n<p><br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How to decide whether your leads are right for your brand.<\/h3>\n\n\n\n<p>To identify <strong>false leads<\/strong> \u2013 the ones you must free yourself from to focus on those who are really worth the effort \u2013 you should speak to the contacts in your <strong>database<\/strong>;&nbsp;establish a plan to obtain information from your current leads to help you classify them. It\u2019s possible that you already have some of this data thanks to your <strong>lead generating<\/strong> actions, but you may not have all of it.<\/p>\n\n\n\n<p>Here is an example of the information you could collect from your leads to help you classify them and identify false leads:<\/p>\n\n\n\n<p><strong>Demographics<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Name.<\/li>\n\n\n\n<li>Place of residence.<\/li>\n\n\n\n<li>Age.<\/li>\n\n\n\n<li>Family status.<\/li>\n<\/ol>\n\n\n\n<p><strong>Social data<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>What do you do in your free time?<\/li>\n\n\n\n<li>What are your hobbies?<\/li>\n\n\n\n<li>Level of engagement with the brand.<\/li>\n<\/ol>\n\n\n\n<p><strong>Labor data<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Employed or unemployed.<\/li>\n\n\n\n<li>Employment sector.<\/li>\n\n\n\n<li>Position in company.<\/li>\n\n\n\n<li>Level of job satisfaction.<\/li>\n<\/ol>\n\n\n\n<p><strong>Digital profile<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Social networks maintained.<\/li>\n\n\n\n<li>Level of connection.<\/li>\n\n\n\n<li>Most-used social networks.<\/li>\n\n\n\n<li>Promotions participated in.<\/li>\n<\/ol>\n\n\n\n<p><strong>Shopping habits<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Purchase online?<\/li>\n\n\n\n<li>Purchase of competitors\u2019 products.<\/li>\n<\/ol>\n\n\n<span class='bctt-click-to-tweet'><span class='bctt-ctt-text'><a href='https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.easypromosapp.com%2Fblog%2Fen%2F%3Fp%3D60730&#038;text=Your%20%23Database%20keeps%20growing%20but%20your%20%23sales%20are%20stagnant%3F%20Commit%20to%20your%20top-quality%20%23Leads&#038;via=easypromosapp&#038;related=easypromosapp' target='_blank'rel=\"noopener noreferrer\">Your #Database keeps growing but your #sales are stagnant? Commit to your top-quality #Leads <\/a><\/span><a href='https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.easypromosapp.com%2Fblog%2Fen%2F%3Fp%3D60730&#038;text=Your%20%23Database%20keeps%20growing%20but%20your%20%23sales%20are%20stagnant%3F%20Commit%20to%20your%20top-quality%20%23Leads&#038;via=easypromosapp&#038;related=easypromosapp' target='_blank' class='bctt-ctt-btn'rel=\"noopener noreferrer\">Share on X<\/a><\/span>\n\n\n\n<p>When it comes to identifying high-quality leads, and discarding false ones, the key is to establish the <strong>crucial information<\/strong> that will enable you to identify them immediately. There is no generic formula for this. Instead, you must carry out an analysis within your project of the information that is most crucial for your strategy.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Business B2B<\/h4>\n\n\n\n<p>If your company offers accounting services to other businesses, you could rule out all leads who classify themselves as students since they have probably accessed your content for purely academic purposes.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Business B2C<\/h4>\n\n\n\n<p>If your company is a small chain of five fruit shops in a single city then you could discard all leads who live outside the city and its surroundings.<\/p>\n\n\n\n<p>As you can see, each case is different. But whatever your situation, you need to decide what type of information to collect and then include the appropriate fields in your registration forms, landing pages, sweepstakes and contests. In this way, you can focus your strategy on your <strong>high-quality leads<\/strong>.<\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">So, what should I do with my false leads?<\/h3>\n\n\n\n<p>If you\u2019ve begun your process of identifying false leads and have already found hundreds, don\u2019t despair! In many cases, these <strong>leads can be nurtured<\/strong> over time before being reactivated and converted into <strong>real leads<\/strong>.<\/p>\n\n\n\n<p>Returning to the first example, many accounting students will eventually end up joining or establishing accounting firms and may then need your company\u2019s services. Similarly, in Example 2, your chain of fruit shops may decide to expand into new locations, at which point you\u2019ll be able to use your previously discarded leads.<\/p>\n\n\n\n<p>And that\u2019s about it! But before we go, we\u2019d like to stress the fact that by discarding your false leads \u2013and focusing on your high-quality leads \u2013 you\u2019ll ensure that your strategy is appropriate to the audience you\u2019re aiming to reach. You\u2019ll improve your Inbound Marketing strategy and obtain more sales through the sales funnel.<\/p>\n\n\n\n<p><a href=\"https:\/\/panel.easypromosapp.com\/register\/?utm_source=Easypromos&amp;utm_medium=blog&amp;utm_campaign=IM-top-quality-leads\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Start capturing new leads now via an online promotion!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"You think you\u2019re on the right track. You\u2019ve defined your Inbound Marketing strategy and your leads keep increasing. You regularly energize your community, your website and blog forms are going smoothly and your contacts database is growing all the time. And yet your sales are stagnant. What\u2019s going on?\n","protected":false},"author":20,"featured_media":60731,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[7070],"tags":[],"class_list":{"0":"post-60730","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-interactive-marketing"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Commit to your top-quality leads<\/title>\n<meta name=\"description\" content=\"How well do you know your clients? Do you know who your target audience is? You have to identify your buyer personas and commit to your top-quality leads.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.easypromosapp.com\/blog\/en\/commit-to-your-top-quality-leads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Commit to your top-quality leads\" \/>\n<meta property=\"og:description\" content=\"How well do you know your clients? Do you know who your target audience is? You have to identify your buyer personas and commit to your top-quality leads.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.easypromosapp.com\/blog\/en\/commit-to-your-top-quality-leads\/\" \/>\n<meta property=\"og:site_name\" content=\"Easypromos Blog: digital engagement strategies and examples for brands\" \/>\n<meta property=\"article:published_time\" content=\"2017-08-04T07:39:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-17T12:58:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/xxss-como-promocionar-un-sorteo-reels.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Randi Jensen\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Randi Jensen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/commit-to-your-top-quality-leads\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/commit-to-your-top-quality-leads\/\"},\"author\":{\"name\":\"Randi Jensen\",\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/#\/schema\/person\/437440e12d178e15c61a6da53f6c6d3f\"},\"headline\":\"Commit to your top-quality leads\",\"datePublished\":\"2017-08-04T07:39:16+00:00\",\"dateModified\":\"2025-09-17T12:58:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/commit-to-your-top-quality-leads\/\"},\"wordCount\":821,\"image\":{\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/commit-to-your-top-quality-leads\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/header_commit_to_your_top_quality_leads.jpg\",\"articleSection\":[\"Interactive Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/commit-to-your-top-quality-leads\/\",\"url\":\"https:\/\/www.easypromosapp.com\/blog\/en\/commit-to-your-top-quality-leads\/\",\"name\":\"Commit to your top-quality leads\",\"isPartOf\":{\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/commit-to-your-top-quality-leads\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/commit-to-your-top-quality-leads\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/header_commit_to_your_top_quality_leads.jpg\",\"datePublished\":\"2017-08-04T07:39:16+00:00\",\"dateModified\":\"2025-09-17T12:58:47+00:00\",\"author\":{\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/#\/schema\/person\/437440e12d178e15c61a6da53f6c6d3f\"},\"description\":\"How well do you know your clients? Do you know who your target audience is? You have to identify your buyer personas and commit to your top-quality leads.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.easypromosapp.com\/blog\/en\/commit-to-your-top-quality-leads\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/commit-to-your-top-quality-leads\/#primaryimage\",\"url\":\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/header_commit_to_your_top_quality_leads.jpg\",\"contentUrl\":\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/header_commit_to_your_top_quality_leads.jpg\",\"width\":750,\"height\":250,\"caption\":\"top-quality leads\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/#website\",\"url\":\"https:\/\/www.easypromosapp.com\/blog\/en\/\",\"name\":\"Informaci\u00f3n sobre marketing digital - promociones, concursos, sorteos y juegos\",\"description\":\"Easypromos Blog: how to create interactive promotions and digital engagement experiences\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.easypromosapp.com\/blog\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/#\/schema\/person\/437440e12d178e15c61a6da53f6c6d3f\",\"name\":\"Randi Jensen\",\"description\":\"Randi se uni\u00f3 al equipo de Desarrollo Comercial Internacional de Easypromos en enero de 2017. Su rol principal es mejorar la comunicaci\u00f3n y servicio a clientes de habla inglesa a trav\u00e9s de email y el canal de chat. Est\u00e1 titulada en Periodismo y Comunicaci\u00f3n &amp; Marketing Online, y tiene m\u00e1s de 10 a\u00f1os de experiencia en marketing online. Pasa su tiempo libre con sus hijos y haciendo yoga, y toma infusiones de hierbas de su taza de Easypromos mientras trabaja.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/randihaakanjensen\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Commit to your top-quality leads","description":"How well do you know your clients? Do you know who your target audience is? You have to identify your buyer personas and commit to your top-quality leads.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.easypromosapp.com\/blog\/en\/commit-to-your-top-quality-leads\/","og_locale":"en_US","og_type":"article","og_title":"Commit to your top-quality leads","og_description":"How well do you know your clients? Do you know who your target audience is? You have to identify your buyer personas and commit to your top-quality leads.","og_url":"https:\/\/www.easypromosapp.com\/blog\/en\/commit-to-your-top-quality-leads\/","og_site_name":"Easypromos Blog: digital engagement strategies and examples for brands","article_published_time":"2017-08-04T07:39:16+00:00","article_modified_time":"2025-09-17T12:58:47+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/xxss-como-promocionar-un-sorteo-reels.png","type":"image\/png"}],"author":"Randi Jensen","twitter_misc":{"Written by":"Randi Jensen","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.easypromosapp.com\/blog\/en\/commit-to-your-top-quality-leads\/#article","isPartOf":{"@id":"https:\/\/www.easypromosapp.com\/blog\/en\/commit-to-your-top-quality-leads\/"},"author":{"name":"Randi Jensen","@id":"https:\/\/www.easypromosapp.com\/blog\/en\/#\/schema\/person\/437440e12d178e15c61a6da53f6c6d3f"},"headline":"Commit to your top-quality leads","datePublished":"2017-08-04T07:39:16+00:00","dateModified":"2025-09-17T12:58:47+00:00","mainEntityOfPage":{"@id":"https:\/\/www.easypromosapp.com\/blog\/en\/commit-to-your-top-quality-leads\/"},"wordCount":821,"image":{"@id":"https:\/\/www.easypromosapp.com\/blog\/en\/commit-to-your-top-quality-leads\/#primaryimage"},"thumbnailUrl":"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/header_commit_to_your_top_quality_leads.jpg","articleSection":["Interactive Marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.easypromosapp.com\/blog\/en\/commit-to-your-top-quality-leads\/","url":"https:\/\/www.easypromosapp.com\/blog\/en\/commit-to-your-top-quality-leads\/","name":"Commit to your top-quality leads","isPartOf":{"@id":"https:\/\/www.easypromosapp.com\/blog\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.easypromosapp.com\/blog\/en\/commit-to-your-top-quality-leads\/#primaryimage"},"image":{"@id":"https:\/\/www.easypromosapp.com\/blog\/en\/commit-to-your-top-quality-leads\/#primaryimage"},"thumbnailUrl":"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/header_commit_to_your_top_quality_leads.jpg","datePublished":"2017-08-04T07:39:16+00:00","dateModified":"2025-09-17T12:58:47+00:00","author":{"@id":"https:\/\/www.easypromosapp.com\/blog\/en\/#\/schema\/person\/437440e12d178e15c61a6da53f6c6d3f"},"description":"How well do you know your clients? Do you know who your target audience is? You have to identify your buyer personas and commit to your top-quality leads.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.easypromosapp.com\/blog\/en\/commit-to-your-top-quality-leads\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.easypromosapp.com\/blog\/en\/commit-to-your-top-quality-leads\/#primaryimage","url":"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/header_commit_to_your_top_quality_leads.jpg","contentUrl":"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/header_commit_to_your_top_quality_leads.jpg","width":750,"height":250,"caption":"top-quality leads"},{"@type":"WebSite","@id":"https:\/\/www.easypromosapp.com\/blog\/en\/#website","url":"https:\/\/www.easypromosapp.com\/blog\/en\/","name":"Informaci\u00f3n sobre marketing digital - promociones, concursos, sorteos y juegos","description":"Easypromos Blog: how to create interactive promotions and digital engagement experiences","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.easypromosapp.com\/blog\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.easypromosapp.com\/blog\/en\/#\/schema\/person\/437440e12d178e15c61a6da53f6c6d3f","name":"Randi Jensen","description":"Randi se uni\u00f3 al equipo de Desarrollo Comercial Internacional de Easypromos en enero de 2017. Su rol principal es mejorar la comunicaci\u00f3n y servicio a clientes de habla inglesa a trav\u00e9s de email y el canal de chat. Est\u00e1 titulada en Periodismo y Comunicaci\u00f3n &amp; Marketing Online, y tiene m\u00e1s de 10 a\u00f1os de experiencia en marketing online. Pasa su tiempo libre con sus hijos y haciendo yoga, y toma infusiones de hierbas de su taza de Easypromos mientras trabaja.","sameAs":["https:\/\/www.linkedin.com\/in\/randihaakanjensen\/"]}]}},"_links":{"self":[{"href":"https:\/\/www.easypromosapp.com\/blog\/en\/wp-json\/wp\/v2\/posts\/60730","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.easypromosapp.com\/blog\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.easypromosapp.com\/blog\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.easypromosapp.com\/blog\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/www.easypromosapp.com\/blog\/en\/wp-json\/wp\/v2\/comments?post=60730"}],"version-history":[{"count":3,"href":"https:\/\/www.easypromosapp.com\/blog\/en\/wp-json\/wp\/v2\/posts\/60730\/revisions"}],"predecessor-version":[{"id":93050,"href":"https:\/\/www.easypromosapp.com\/blog\/en\/wp-json\/wp\/v2\/posts\/60730\/revisions\/93050"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.easypromosapp.com\/blog\/en\/wp-json\/wp\/v2\/media\/60731"}],"wp:attachment":[{"href":"https:\/\/www.easypromosapp.com\/blog\/en\/wp-json\/wp\/v2\/media?parent=60730"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.easypromosapp.com\/blog\/en\/wp-json\/wp\/v2\/categories?post=60730"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.easypromosapp.com\/blog\/en\/wp-json\/wp\/v2\/tags?post=60730"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}