{"id":60738,"date":"2017-09-28T10:02:34","date_gmt":"2017-09-28T10:02:34","guid":{"rendered":"https:\/\/www.easypromosapp.com\/blog\/how-to-create-awareness-with-a-fun-hashtag-contest-to-promote-a-product\/"},"modified":"2023-05-08T15:43:46","modified_gmt":"2023-05-08T13:43:46","slug":"how-to-create-awareness-with-a-fun-hashtag-contest-to-promote-a-product","status":"publish","type":"post","link":"https:\/\/www.easypromosapp.com\/blog\/en\/how-to-create-awareness-with-a-fun-hashtag-contest-to-promote-a-product\/","title":{"rendered":"Boost Awareness with a Fun Hashtag Contest to Promote a Product"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/Funkin_hashtag_contest_shakerface.jpg\" alt=\"Funkin_hashtag_contest_shakerface\" loading=\"lazy\" class=\"wp-image-11521\"\/><\/a><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Client<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/logo-funkin-square-150x150.png\" alt=\"logo-funkin\" loading=\"lazy\" class=\"wp-image-11531\"\/><\/a><\/figure>\n<\/div>\n\n\n<p>Since 1999, British brand <a rel=\"noopener noreferrer\" href=\"https:\/\/www.funkincocktails.co.uk\/\" target=\"_blank\">Funkin Cocktails<\/a> has supplied some of the best bars and mixologists with award-winning purees, pre-batched cocktail mixers, and syrups, working with them to constantly drive innovation in the bar industry. They also sell retail through several offline and online stores.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Campaign<\/h2>\n\n\n\n<p>The campaign introduced the new Funkin Cocktails Shaker that contains everything you need to create and enjoy delicious bar quality cocktails, no matter where you are or what your skill level is.<\/p>\n\n\n\n<p>The goal of the #SHAKERFACE promotion was to <strong>increase awareness <\/strong>and <strong>promote&nbsp;the new Funkin Shaker<\/strong>, by encouraging consumers to demonstrate their best #shakerface. The brand also collected <a href=\"https:\/\/www.easypromosapp.com\/UGC-solutions\/\">user-generated content<\/a> to reshare on their social media channels. <\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/Funkin_hashtag_gallery-1.jpg\" alt=\"Funkin_hashtag_gallery\" loading=\"lazy\" class=\"wp-image-11524\"\/><\/a><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Solution<\/h2>\n\n\n\n<p>Funkin Cocktails used the <a href=\"https:\/\/www.easypromosapp.com\/hashtag-gallery\/\">Mention + Hashtag Contest app<\/a>&nbsp;to create their #Shakerface contest where they&nbsp;allow participation with photo or video through Facebook using the entry form and through Instagram and Twitter <strong>using the hashtag #SHAKERFACE and tagging&nbsp;@funkincocktails<\/strong>.<\/p>\n\n\n\n<p>The promotion&nbsp;running for <strong>8 months and ending in January 2018 will have a monthly winner<\/strong> picked by a panel of judges to win a&nbsp;complete range of the Funkin Cocktail Mixers and a choice of a 70cl Bottle of Captain Morgan White Rum or ABSOLUT Vodka. Also&nbsp;<strong>10 Runners up each month<\/strong> were chosen via prize draw to receive a Funkin Cocktail Shaker of their choice. The&nbsp;8 monthly winners were automatically entered to win&nbsp;the grand prize where the panel of judges&nbsp;would pick their overall favorite #SHAKERFACE who will win a GoPro Hero5 Session,&nbsp;GoPro Accessories Kit and a&nbsp;Funkin Cocktail gift hamper.<\/p>\n\n\n\n<p>Since the winners were chosen by jury, voting was not activated but recruiting was.<\/p>\n\n\n\n<p>The campaign was promoted <strong>through a range of online and offline communication channels<\/strong>, including sampling with printed promotional neck hangers as well as paid social advertising and email communications.<\/p>\n\n\n\n<p>The mechanic of the competition also <strong>encourages organic reach<\/strong> through participants sharing and tagging Funkin Cocktails account and using&nbsp;the&nbsp;competition&#8217;s hashtag.<\/p>\n\n\n\n<p>The user generated content has been used to <strong>re-promote the competition and demonstrate the ease of entry<\/strong>. Funkin Cocktails will also be using the UGC at events to bring to life their product.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/Funkin_hashtag_contest_instagram_twitter.jpg\" alt=\"Funkin_hashtag_contest_instagram_twitter\" loading=\"lazy\" class=\"wp-image-11520\"\/><\/a><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Outcome<\/h2>\n\n\n\n<p>As of September 2017,&nbsp;the contest site had&nbsp;had 693 unique site visits and 100 entries, with campaign social posts achieving a combined reach of over 50,000.<\/p>\n\n\n\n<p>While seeing the reach levels reach expectations, conversion to participation has not quite met expectations, and may be a case of refining the mechanic and <strong>understanding what users are willing to share and the value of the prize<\/strong>.<\/p>\n\n\n\n<p>Those that have participated have responded positively to the campaign and taken it for the <strong>light hearted fun intended with the campaign<\/strong>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Testimonial<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote testimonies is-layout-flow wp-block-quote-is-layout-flow\">\n<p>The Easypromos tool is so straightforward to use and allowed us to bring to life a piece of activity that otherwise would have been extremely expensive to activate through our own online channels and allowed us to integrate activity across our owned channels. We were able to create something fun and engaging at pace.<\/p>\n\n\n\n<p><strong class=\"testimonies_autor\">&#8211; Tom Parker &#8211;<\/strong><br><span class=\"testimonies_enterprise\">Digital Marketing Manager, Funkin Cocktail<\/span>s<\/p>\n<\/blockquote>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"With a range of new products aimed at the home cocktail market instead of trade customers, Funkin Cocktails needed a campaign to introduce the new Funkin Cocktails Mixers in a shaker in a fun and entertaining way that made people engage with the brand. The #Shakerface hashtag contest was the result.\n","protected":false},"author":20,"featured_media":60739,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4765],"tags":[],"class_list":{"0":"post-60738","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-success-cases"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Boost Awareness with a Fun Hashtag Contest to Promote a Product<\/title>\n<meta name=\"description\" content=\"In this case study you can read about how Funkin Cocktails used a fun hashtag contest to introduce their new product and increase awareness and engagement.\" \/>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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