{"id":60963,"date":"2017-11-07T09:00:12","date_gmt":"2017-11-07T09:00:12","guid":{"rendered":"https:\/\/www.easypromosapp.com\/blog\/age-restriction-in-promotions\/"},"modified":"2023-08-18T07:19:46","modified_gmt":"2023-08-18T05:19:46","slug":"age-restriction-in-promotions","status":"publish","type":"post","link":"https:\/\/www.easypromosapp.com\/blog\/en\/age-restriction-in-promotions\/","title":{"rendered":"How to Restrict Promotion Entry to Participants Below Legal Age"},"content":{"rendered":"\n

There will be times when you wish to target <\/b>your promotion, sweepstakes or contest towards an audience<\/b> in a particular country or of a specific age group<\/strong>. With Easypromos you have the option of restricting a promotion to a particular country<\/a> (in the Premium and White Label versions of the platform) by enabling you to obtain users from a specific area (controllable by IP address). Additionally, age restriction<\/strong> is also possible, allowing you to display a window to users trying to access the promotion and asking them to confirm their age before letting them view the content and participate in the contest or giveaway.
<\/p>\n\n\n\n

Some genuine reasons for using age restriction in promotions<\/h3>\n\n\n\n

The most common reason for brands to set up age-based barriers to promotion participation is when content is related to alcoholic beverages<\/b>. To help promotion organizers comply with this requirement, it is possible to enable an \u201cage restriction\u201d screen where the minimum age for participation<\/strong> is displayed<\/b>. Automatically, Easypromos activates this screen prior to displaying the promotion and asks users to enter their birth date<\/strong>. Hence, creating an entry barrier for those who are too young to take part in the promotion.<\/p>\n\n\n

\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n

This feature \u2013available in the Premium template (Premium and White Label versions) \u2013 allows you to customize the modal window<\/b> where users are asked to confirm their age by inserting an image and modifying the text. In the following genuine case study, you can see how this window is optimized for mobile devices. In the example shown here, the theme of the promotion was an 18-rated movie, so participation was restricted to users aged 18<\/strong> and above<\/b>. If a participant entered his or her age in the modal window and was found to be too young, a message appeared saying that they were not allowed to view the promotion:<\/p>\n\n\n

\n
\"age_restriction_in_promotions\"<\/figure>\n<\/div>\n\n
\n
\"Age<\/figure>\n<\/div>\n\n\n

In this third example a real estate agency used the age restriction screen because its target audience is of legal age<\/b> and the agency wanted to exclude underage users from taking part in the promotion.
<\/p>\n\n\n\n

Other methods of confirming age<\/h3>\n\n\n\n

Many clients have asked us for a definite way of identifying users\u2019 ages<\/strong> to prevent access if the users do not meet the age requirement. Unfortunately, there is no feature that can verify this with 100% accuracy. Participants in online promotions are identified by their Facebook profile or email address, and therefore we can\u2019t be certain that the data they provide is accurate. We depend on the ethics and goodwill of users<\/strong>. For this reason, although the new age restriction feature gives us another tool<\/strong> with which to validate participants\u2019 data, you could also follow these suggestions:<\/p>\n\n\n\n