{"id":61046,"date":"2017-10-24T10:38:05","date_gmt":"2017-10-24T08:38:05","guid":{"rendered":"https:\/\/www.easypromosapp.com\/blog\/which-prizes-work-best-in-twitter-contests\/"},"modified":"2023-06-15T14:30:22","modified_gmt":"2023-06-15T12:30:22","slug":"which-prize-works-best-in-twitter-contest","status":"publish","type":"post","link":"https:\/\/www.easypromosapp.com\/blog\/en\/which-prize-works-best-in-twitter-contest\/","title":{"rendered":"What is the Best Prize for your Twitter Contest or Giveaway"},"content":{"rendered":"\n

As we have mentioned previously, choosing the wrong prize can cause your Twitter giveaway<\/a> to fail and give your brand a negative image. Let\u2019s be honest, nobody gets excited about bargain-basement prizes that look like leftover merchandise from other promotions. Before launching your sweepstakes make sure the prize is worth the effort. The more valuable the prize, the more you can ask participants to do in return. ?  Remember not to make the contest too complicated though, or nobody will want to take part.<\/p>\n\n\n\n

This doesn\u2019t mean you need to spend all your marketing budget on a lavish prize. With a little creativity and ingenuity, you can still achieve great things. Analyze your audience, find out what their tastes and preferences are, then base your promotion on your findings.<\/p>\n\n\n\n

<\/p>\n\n\n\n

\"Twitter<\/a><\/figure>\n\n\n\n

<\/p>\n\n\n\n

We\u2019ve been rummaging around on Twitter<\/strong> and we\u2019ve found the following simple-but-effective solutions. Here goes!
<\/p>\n\n\n\n

<\/p>\n\n\n\n

Choose prizes that are related to your brand<\/h3>\n\n\n\n

While it\u2019s true that some types of prizes (holidays, cash prizes, tech gadgets) guarantee wide participation in your Twitter giveaway<\/strong>, these sorts of prizes are also likely to attract \u201cprofessional sweepers\u201d: participants who are in it for the prize only and are unlikely to go on to become customers.<\/p>\n\n\n\n

For users to feel identified with your brand, it is a good idea to choose a prize that is related to the products or services<\/b> that you provide. In this way, you\u2019re more likely to attract participants who are genuinely interested in your brand and who may go on to purchase your product later. Here are some examples of Twitter promotions carried out by well-known brands:<\/p>\n\n\n\n


<\/p>\n\n\n\n

Win a year\u2019s free supply<\/h2>\n\n\n\n

A good way to share your products is to offer a year\u2019s free supply<\/b>. The period could be shorter: three or six months for example. Users generally consider this prize<\/b> to be of great value. A year\u2019s supply of your product is tempting enough to make people decide it\u2019s worth their while to participate in your contest. Obviously, if the product you sell is very expensive, this option might not be workable.<\/p>\n\n\n\n


<\/p>\n\n\n\n

Be the star of the next campaign<\/h2>\n\n\n\n

Dove has already achieved excellent results in Facebook with its \u201cReal beauty should be shared\u2019\u2019 campaign. We can find similarly successful actions in Twitter. One example is Gatorade\u2019s #HoopSchool<\/b> campaign which encouraged basketball players to take up a series of challenges<\/b>. The prize: the right to boast about their skills in a video.<\/p>\n\n\n

\n
\"Prize<\/a><\/figure>\n<\/div>\n\n\n

Offer a package of exclusive prizes<\/h3>\n\n\n\n

Add emotion to your prize by turning it into an exclusive package<\/b> that only a few people can gain access to. You can choose various products and create a gift kit<\/b> or add accessories to make it even more desirable. In this way, you\u2019ll be increasing their value. Video games manufacturers often use this strategy to launch their products, offering their followers the chance to obtain remastered editions<\/b> or exclusively designed packaging<\/b>. They even create Twitter profiles to carry out sweepstakes, reward credits or cheats for games, present new features and so on.<\/p>\n\n\n

\n
\"playstation\"<\/a><\/figure>\n<\/div>\n\n
\n
\"Prize<\/a><\/figure>\n<\/div>\n\n\n


<\/p>\n\n\n\n

Gift card or promotional discount<\/h2>\n\n\n\n

The advantage of this prize is that it should ensure that all participants of your Twitter giveaway are genuinely interested in your brand or products. These are high-quality leads<\/b> that translate into more opportunities to gain future sales.<\/p>\n\n\n\n


<\/p>\n\n\n\n

Empower your followers<\/h2>\n\n\n\n

For brand followers, there is little more satisfying than being granted real power by your favorite brands. That is what Lidl-UK did during its Christmas campaign. The mechanism was simple: Twitter users were encouraged to tweet about Lidl\u2019s products in order to lower their prices. What consumer wouldn\u2019t be excited at such an opportunity?<\/p>\n\n\n

\n
\"Prize<\/a><\/figure>\n<\/div>\n\n\n

Whichever prize you plump for, remember that you can increase its value by communicating it in an appealing way. To do this, use multimedia formats such as images, videos, or gifs.<\/p>\n\n\n\n

Now you have a few ideas, get ready to launch your Twitter contest or sweepstakes. Give it a go and launch your giveaway with Easypromos<\/a>!<\/p>\n\n\n\n


<\/p>\n","protected":false},"excerpt":{"rendered":"Running a Twitter giveaway is one of the best ways of bringing your business to the attention of the online community. A Twitter giveaway can help you accomplish your strategic objective: whether this be to generate more traffic for your website; achieve greater visibility for your brand or product; gain more followers; or build loyalty among the followers you already have.\n","protected":false},"author":20,"featured_media":83336,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[7067],"tags":[],"class_list":{"0":"post-61046","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-social-media-promotions"},"yoast_head":"\nWhat is the Best Prize for your Twitter Contest or Giveaway<\/title>\n<meta name=\"description\" content=\"Five ideas to know which prize works best in your Twitter contest or giveaway.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.easypromosapp.com\/blog\/en\/which-prize-works-best-in-twitter-contest\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is the Best Prize for your Twitter Contest or Giveaway\" \/>\n<meta property=\"og:description\" content=\"Five ideas to know which prize works best in your Twitter contest or giveaway.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.easypromosapp.com\/blog\/en\/which-prize-works-best-in-twitter-contest\/\" \/>\n<meta property=\"og:site_name\" content=\"Easypromos Blog: digital engagement strategies and examples for brands\" \/>\n<meta property=\"article:published_time\" content=\"2017-10-24T08:38:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-15T12:30:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/xxss-choose-the-best-prize-for-your-twitter-giveaway.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Randi Jensen\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Randi Jensen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/which-prize-works-best-in-twitter-contest\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/which-prize-works-best-in-twitter-contest\/\"},\"author\":{\"name\":\"Randi Jensen\",\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/#\/schema\/person\/437440e12d178e15c61a6da53f6c6d3f\"},\"headline\":\"What is the Best Prize for your Twitter Contest or Giveaway\",\"datePublished\":\"2017-10-24T08:38:05+00:00\",\"dateModified\":\"2023-06-15T12:30:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/which-prize-works-best-in-twitter-contest\/\"},\"wordCount\":686,\"image\":{\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/which-prize-works-best-in-twitter-contest\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/header-choose-the-best-prize-for-your-twitter-giveaway.webp\",\"articleSection\":[\"Social Media Promotions\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/which-prize-works-best-in-twitter-contest\/\",\"url\":\"https:\/\/www.easypromosapp.com\/blog\/en\/which-prize-works-best-in-twitter-contest\/\",\"name\":\"What is the Best Prize for your Twitter Contest or Giveaway\",\"isPartOf\":{\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/which-prize-works-best-in-twitter-contest\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/which-prize-works-best-in-twitter-contest\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/header-choose-the-best-prize-for-your-twitter-giveaway.webp\",\"datePublished\":\"2017-10-24T08:38:05+00:00\",\"dateModified\":\"2023-06-15T12:30:22+00:00\",\"author\":{\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/#\/schema\/person\/437440e12d178e15c61a6da53f6c6d3f\"},\"description\":\"Five ideas to know which prize works best in your Twitter contest or giveaway.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.easypromosapp.com\/blog\/en\/which-prize-works-best-in-twitter-contest\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/which-prize-works-best-in-twitter-contest\/#primaryimage\",\"url\":\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/header-choose-the-best-prize-for-your-twitter-giveaway.webp\",\"contentUrl\":\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/header-choose-the-best-prize-for-your-twitter-giveaway.webp\",\"width\":600,\"height\":400},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/#website\",\"url\":\"https:\/\/www.easypromosapp.com\/blog\/en\/\",\"name\":\"Informaci\u00f3n sobre marketing digital - promociones, concursos, sorteos y juegos\",\"description\":\"Easypromos Blog: how to create interactive promotions and digital engagement experiences\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.easypromosapp.com\/blog\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/#\/schema\/person\/437440e12d178e15c61a6da53f6c6d3f\",\"name\":\"Randi Jensen\",\"description\":\"Randi se uni\u00f3 al equipo de Desarrollo Comercial Internacional de Easypromos en enero de 2017. Su rol principal es mejorar la comunicaci\u00f3n y servicio a clientes de habla inglesa a trav\u00e9s de email y el canal de chat. Est\u00e1 titulada en Periodismo y Comunicaci\u00f3n & Marketing Online, y tiene m\u00e1s de 10 a\u00f1os de experiencia en marketing online. Pasa su tiempo libre con sus hijos y haciendo yoga, y toma infusiones de hierbas de su taza de Easypromos mientras trabaja.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/randihaakanjensen\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What is the Best Prize for your Twitter Contest or Giveaway","description":"Five ideas to know which prize works best in your Twitter contest or giveaway.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.easypromosapp.com\/blog\/en\/which-prize-works-best-in-twitter-contest\/","og_locale":"en_US","og_type":"article","og_title":"What is the Best Prize for your Twitter Contest or Giveaway","og_description":"Five ideas to know which prize works best in your Twitter contest or giveaway.","og_url":"https:\/\/www.easypromosapp.com\/blog\/en\/which-prize-works-best-in-twitter-contest\/","og_site_name":"Easypromos Blog: digital engagement strategies and examples for brands","article_published_time":"2017-10-24T08:38:05+00:00","article_modified_time":"2023-06-15T12:30:22+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/xxss-choose-the-best-prize-for-your-twitter-giveaway.png","type":"image\/png"}],"author":"Randi Jensen","twitter_misc":{"Written by":"Randi Jensen","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.easypromosapp.com\/blog\/en\/which-prize-works-best-in-twitter-contest\/#article","isPartOf":{"@id":"https:\/\/www.easypromosapp.com\/blog\/en\/which-prize-works-best-in-twitter-contest\/"},"author":{"name":"Randi Jensen","@id":"https:\/\/www.easypromosapp.com\/blog\/en\/#\/schema\/person\/437440e12d178e15c61a6da53f6c6d3f"},"headline":"What is the Best Prize for your Twitter Contest or Giveaway","datePublished":"2017-10-24T08:38:05+00:00","dateModified":"2023-06-15T12:30:22+00:00","mainEntityOfPage":{"@id":"https:\/\/www.easypromosapp.com\/blog\/en\/which-prize-works-best-in-twitter-contest\/"},"wordCount":686,"image":{"@id":"https:\/\/www.easypromosapp.com\/blog\/en\/which-prize-works-best-in-twitter-contest\/#primaryimage"},"thumbnailUrl":"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/header-choose-the-best-prize-for-your-twitter-giveaway.webp","articleSection":["Social Media Promotions"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.easypromosapp.com\/blog\/en\/which-prize-works-best-in-twitter-contest\/","url":"https:\/\/www.easypromosapp.com\/blog\/en\/which-prize-works-best-in-twitter-contest\/","name":"What is the Best Prize for your Twitter Contest or Giveaway","isPartOf":{"@id":"https:\/\/www.easypromosapp.com\/blog\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.easypromosapp.com\/blog\/en\/which-prize-works-best-in-twitter-contest\/#primaryimage"},"image":{"@id":"https:\/\/www.easypromosapp.com\/blog\/en\/which-prize-works-best-in-twitter-contest\/#primaryimage"},"thumbnailUrl":"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/header-choose-the-best-prize-for-your-twitter-giveaway.webp","datePublished":"2017-10-24T08:38:05+00:00","dateModified":"2023-06-15T12:30:22+00:00","author":{"@id":"https:\/\/www.easypromosapp.com\/blog\/en\/#\/schema\/person\/437440e12d178e15c61a6da53f6c6d3f"},"description":"Five ideas to know which prize works best in your Twitter contest or giveaway.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.easypromosapp.com\/blog\/en\/which-prize-works-best-in-twitter-contest\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.easypromosapp.com\/blog\/en\/which-prize-works-best-in-twitter-contest\/#primaryimage","url":"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/header-choose-the-best-prize-for-your-twitter-giveaway.webp","contentUrl":"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/header-choose-the-best-prize-for-your-twitter-giveaway.webp","width":600,"height":400},{"@type":"WebSite","@id":"https:\/\/www.easypromosapp.com\/blog\/en\/#website","url":"https:\/\/www.easypromosapp.com\/blog\/en\/","name":"Informaci\u00f3n sobre marketing digital - promociones, concursos, sorteos y juegos","description":"Easypromos Blog: how to create interactive promotions and digital engagement experiences","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.easypromosapp.com\/blog\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.easypromosapp.com\/blog\/en\/#\/schema\/person\/437440e12d178e15c61a6da53f6c6d3f","name":"Randi Jensen","description":"Randi se uni\u00f3 al equipo de Desarrollo Comercial Internacional de Easypromos en enero de 2017. Su rol principal es mejorar la comunicaci\u00f3n y servicio a clientes de habla inglesa a trav\u00e9s de email y el canal de chat. Est\u00e1 titulada en Periodismo y Comunicaci\u00f3n & Marketing Online, y tiene m\u00e1s de 10 a\u00f1os de experiencia en marketing online. Pasa su tiempo libre con sus hijos y haciendo yoga, y toma infusiones de hierbas de su taza de Easypromos mientras trabaja.","sameAs":["https:\/\/www.linkedin.com\/in\/randihaakanjensen\/"]}]}},"_links":{"self":[{"href":"https:\/\/www.easypromosapp.com\/blog\/en\/wp-json\/wp\/v2\/posts\/61046","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.easypromosapp.com\/blog\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.easypromosapp.com\/blog\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.easypromosapp.com\/blog\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/www.easypromosapp.com\/blog\/en\/wp-json\/wp\/v2\/comments?post=61046"}],"version-history":[{"count":6,"href":"https:\/\/www.easypromosapp.com\/blog\/en\/wp-json\/wp\/v2\/posts\/61046\/revisions"}],"predecessor-version":[{"id":83344,"href":"https:\/\/www.easypromosapp.com\/blog\/en\/wp-json\/wp\/v2\/posts\/61046\/revisions\/83344"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.easypromosapp.com\/blog\/en\/wp-json\/wp\/v2\/media\/83336"}],"wp:attachment":[{"href":"https:\/\/www.easypromosapp.com\/blog\/en\/wp-json\/wp\/v2\/media?parent=61046"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.easypromosapp.com\/blog\/en\/wp-json\/wp\/v2\/categories?post=61046"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.easypromosapp.com\/blog\/en\/wp-json\/wp\/v2\/tags?post=61046"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}