{"id":61132,"date":"2017-11-02T15:21:36","date_gmt":"2017-11-02T14:21:36","guid":{"rendered":"https:\/\/www.easypromosapp.com\/blog\/how-to-make-contests-and-sweepstakes-attractive-on-social-media\/"},"modified":"2025-09-17T13:32:23","modified_gmt":"2025-09-17T11:32:23","slug":"how-to-make-contests-and-sweepstakes-attractive-on-social-media","status":"publish","type":"post","link":"https:\/\/www.easypromosapp.com\/blog\/en\/how-to-make-contests-and-sweepstakes-attractive-on-social-media\/","title":{"rendered":"How to Make Contests and Sweepstakes Attractive on Social Media"},"content":{"rendered":"\n

Creativity<\/strong> is, simply put, the generation of new ideas or concepts \u2013 or of new associations between known ideas and concepts \u2013 that often produce original solutions<\/em>.<\/p>\n\n\n\n

We can apply these original solutions<\/strong> to our contests and sweepstakes in a variety of ways. Today we will look a little deeper into two specific ways of introducing creativity into your contests and sweepstakes on social media:<\/p>\n\n\n\n

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  1. In the campaign concept of your social media sweepstakes and contests.<\/strong><\/li>\n\n\n\n
  2. In the graphic design and copywriting of your social media contests and sweepstakes.<\/strong><\/li>\n<\/ol>\n\n\n\n

    Creativity in the campaign concept of your social media sweepstakes and contests.<\/h3>\n\n\n\n

    Let\u2019s start at step one: you\u2019re at the embryonic stage of a dynamization campaign<\/strong> on social media. At this stage, it\u2019s essential that you don\u2019t forget to be creative because with the rush to get things done, it can sometimes be tempting to use concepts for your promotions and sweepstakes that are simplistic or unoriginal.<\/p>\n\n\n\n

    So how to go about it? How to come up with a creative and innovative concept for your social media sweepstakes or promotion?<\/p>\n\n\n\n

    First, analyze the technology you have at your disposal, as well as your resources, very carefully. Here at Easypromos, we recommend that you browse through our web site<\/a> to discover the many options that our technology has to offer. In addition, we\u2019re always introducing new apps and improving existing ones\u2026 What can we say\u2026 We don\u2019t stop!<\/p>\n\n\n\n

    Secondly, investigate the promotions that benchmark brands in your industry are already carrying out<\/strong> on their social networks. It never hurts to do a little Benchmarking<\/strong>! You can focus on your competition and on similar businesses. You can also research sectors which are completely different from your own adapt their ideas to your project. The idea is not to copy them directly. Quite the opposite in fact: the idea is to learn from the successes and failures of other brands and develop your own innovative concepts based on preexisting ideas.<\/p>\n\n\n\n

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    What is benchmarking? “Benchmarking is comparing one’s business processes and performance metrics to industry bests and best practices from other companies. In the process of best practice benchmarking, management identifies the best firms in their industry, or in another industry where similar processes exist, and compares the results and processes of those studied (the “targets”) to one’s own results and processes. In this way, they learn how well the targets perform and, more importantly, the business processes that explain why these firms are successful”, from Wikipedia<\/a>.<\/p>\n<\/blockquote>\n\n\n\n

    Thirdly, and probably most importantly, think about your community of users<\/strong> on the social networks. You probably already have plenty of information about them thanks to the sociodemographic statistics provided by social media<\/strong>. In addition, your community manager<\/strong> almost certainly already knows which contents interest your followers the most, which prizes motivate them and which dynamics are most likely to encourage them to participate.<\/p>\n\n\n\n

    Collect all this information together and transform it into a sweepstakes or contest format that does the following:<\/p>\n\n\n\n