{"id":61280,"date":"2017-10-25T08:05:10","date_gmt":"2017-10-25T06:05:10","guid":{"rendered":"https:\/\/www.easypromosapp.com\/blog\/tips-and-resources-for-creating-the-image-of-your-promotion\/"},"modified":"2025-09-17T14:50:49","modified_gmt":"2025-09-17T12:50:49","slug":"tips-and-resources-for-creating-the-image-of-your-promotion","status":"publish","type":"post","link":"https:\/\/www.easypromosapp.com\/blog\/en\/tips-and-resources-for-creating-the-image-of-your-promotion\/","title":{"rendered":"Create Better Promotional Images with These Tips and Resources"},"content":{"rendered":"\n<p>For companies that aren\u2019t big enough to employ their own graphic designer, creating visual content for sweepstakes or promotions can be a laborious process. Fortunately, there are many apps that can help brands, bloggers and small businesses design their own creative content.&nbsp;Below, we give you tips and resources to create better promotional images.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Planning to launch a campaign and don&#8217;t know where to start with the design and images? Use one of <a href=\"https:\/\/www.easypromosapp.com\/promotion-and-giveaway-templates\/\">our ready-made promotion templates<\/a> to save yourself from unnecessary headaches. Our pre-configured templates come with suggested text and images that are free to use and edit!<\/p>\n<\/blockquote>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to create better promotional images<\/h2>\n\n\n\n<p>If you\u2019re planning a promotion, on- or off-line, you should keep the following tips in mind. Use them to create the perfect image, from optimizing dimensions for social media to choosing a color scheme.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Your promotion image<\/h2>\n\n\n\n<p>Your promotion design should be as <strong>clean and attractive<\/strong> as possible. Remember that this is the first impression that users will take away with them. So ideally, it will show off your branding, style, and even the prize &#8211; without overwhelming users.<\/p>\n\n\n\n<p>The <strong>promotion images<\/strong> can vary from page to page. If you wanted to create a Halloween quiz, for example, each question could be accompanied by a relevant image. You can even use photos and videos as clues or puzzles!<\/p>\n\n\n\n<p>Here&#8217;s a good tip: create your <strong>background&nbsp;<\/strong>as a&nbsp;<strong>transparent .PNG<\/strong>. Then the image will work well with the color and opacity of the surrounding page, without any visible lines or marks.<\/p>\n\n\n\n<p>Don&#8217;t forget about your&nbsp;<strong>design background<\/strong>, which is the same on every screen of the promotion. Use the right image dimensions, and the&nbsp;<strong>responsive&nbsp;design<\/strong> will adapt to any device your followers use.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>For more information about Easypromos recommended image dimensions, check out our <a href=\"https:\/\/wwwcdn.cstmapp.com\/docs\/promotion_design_guide.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Design Guide<\/a>.<\/p>\n<\/blockquote>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Recommended sizes for social networks<\/h2>\n\n\n\n<p>The size of the <strong>viral image<\/strong>&nbsp;will vary depending on the social network you use to share it. Here are the recommended sizes for each of the main social networks:<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Twitter<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tweet photo: 1024 x 512px<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Facebook<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Square post: 1200 x 1200px<\/li>\n\n\n\n<li>Horizontal post: 1200 x 630px<\/li>\n\n\n\n<li>Link image: 1200 x 628px<\/li>\n\n\n\n<li>Stories: 1080 x 1920px<\/li>\n<\/ul>\n\n\n\n<p>Don&#8217;t forget about the notorious <strong>Facebook<\/strong> <strong>20% rule<\/strong>. The social network prefers images with little or no text, since users don&#8217;t respond as well to text-heavy images.&nbsp;If you must include text, keep it short and sweet.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Instagram<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Post image: 1000 x 1000px<\/li>\n\n\n\n<li>Stories: 367&nbsp;x 660px<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">LinkedIn<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Post image: 1200 x 630px<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tools to create better promotional images<\/h2>\n\n\n\n<p>There are lots of <a href=\"https:\/\/www.easypromosapp.com\/blog\/en\/7-graphic-resources-for-creating-images-for-your-online-promotions\/\">free online tools<\/a> to speed up the process of image creation. Of course, these won\u2019t make you into a <strong>graphic designer<\/strong> overnight, but they do offer reliable results. Most platforms have a useful range of free templates, too.<\/p>\n\n\n\n<p>Here are some of our favorites&#8230;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Canva<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/canva.jpg\" alt=\"Image of Canva homepage\" loading=\"lazy\" class=\"wp-image-12268\" style=\"width:690px\"\/><\/a><\/figure>\n<\/div>\n\n\n<p><a href=\"http:\/\/canva.com\/en\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Canva<\/a>&nbsp;is an online tool that helps individuals or brands create high-quality designs quickly and easily. It offers lots of vectors, illustrations, photographs and other design resources which can be customized and uploaded to social media.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Visme<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/Image-of-Visme-homepage.webp\" alt=\"Image of Visme homepage\" loading=\"lazy\" class=\"wp-image-29451\" style=\"width:638px;height:359px\"\/><\/a><\/figure>\n<\/div>\n\n\n<p><a href=\"https:\/\/www.visme.co\/\">Visme<\/a> is a free online platform to create social media graphics, presentations, infographics, and more. You can work on separate projects, and share access with specific collaborators &#8211; so it&#8217;s a secure option for marketing agencies or freelancers with multiple clients.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Desygner<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/desygner.jpg\" alt=\"Image of Desygner homepage\" loading=\"lazy\" class=\"wp-image-12266\" style=\"width:690px\"\/><\/a><\/figure>\n<\/div>\n\n\n<p>Like Canva,&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/desygner.com\/en_us\/\" target=\"_blank\">Desygner<\/a>&nbsp;is an online collaborative design tool with pre-prepared templates that can be easily customized. This program also includes thousands of vectors, stickers and wallpapers which are free to use.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">PixTeller<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/pixteller-1024x582.webp\" alt=\"Image of PixTeller homepage\" loading=\"lazy\" class=\"wp-image-36466\" style=\"width:699px;height:397px\"\/><\/a><\/figure>\n<\/div>\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/pixteller.com\/\" target=\"_blank\">PixTeller<\/a>&nbsp;offers some services for free and others that must be paid for. They provide a number of pre-prepared designs that you can use for your Instagram and Facebook images.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Now you know how to create better promotional images, <a href=\"https:\/\/panel.easypromosapp.com\/register\/?utm_source=Easypromos&amp;utm_medium=blog&amp;utm_campaign=create-promotional-images\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">set up your Easypromos dashboard<\/a> and get your promotion started!<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"Every company needs to carefully cultivate its image. A healthy brand image is what differentiates you from your competitors. And consciously or not, it&#8217;s the first thing that social media users will notice about you.\n","protected":false},"author":21,"featured_media":61281,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[7070,7067],"tags":[],"class_list":{"0":"post-61280","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-interactive-marketing","8":"category-social-media-promotions"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Create Better Promotional Images with These Tips and Resources<\/title>\n<meta name=\"description\" content=\"Check out our top tips and resources for brands, bloggers, and small business to design and create better promotional images.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.easypromosapp.com\/blog\/en\/tips-and-resources-for-creating-the-image-of-your-promotion\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Create Better Promotional Images with These Tips and Resources\" \/>\n<meta property=\"og:description\" content=\"Check out our top tips and resources for brands, bloggers, and small business to design and create better promotional images.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.easypromosapp.com\/blog\/en\/tips-and-resources-for-creating-the-image-of-your-promotion\/\" \/>\n<meta property=\"og:site_name\" content=\"Easypromos Blog: digital engagement strategies and examples for brands\" \/>\n<meta property=\"article:published_time\" content=\"2017-10-25T06:05:10+00:00\" \/>\n<meta property=\"article:modified_time\" 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