{"id":61416,"date":"2018-01-05T10:28:27","date_gmt":"2018-01-05T09:28:27","guid":{"rendered":"https:\/\/www.easypromosapp.com\/blog\/the-best-promotions-for-appealing-to-millennials\/"},"modified":"2025-04-10T09:01:03","modified_gmt":"2025-04-10T07:01:03","slug":"the-best-promotions-for-appealing-to-millennials","status":"publish","type":"post","link":"https:\/\/www.easypromosapp.com\/blog\/en\/the-best-promotions-for-appealing-to-millennials\/","title":{"rendered":"The Best Promotions for Appealing to Millennials"},"content":{"rendered":"\n<p>We\u2019re sure there are already a large number of <strong>Millennials<\/strong> in your community. And you may be wondering which promotions are most appealing to them. Keep reading to find out more!<\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What\u2019s distinctive about Millennials and how can you use this to your advantage?<\/h2>\n\n\n\n<p>Let\u2019s go over some of the defining characteristics of this generation:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>They are digital natives<\/strong>. Millennials are fluent users of technology and social media and are perfectly comfortable sharing their lives online. Make the most of this fact and use your social media channels to reach out to them.<\/li>\n\n\n\n<li><strong>They are multi-device users<\/strong>. Millennials are at home using a variety of devices, often several at a time. Tablets, smartphones&nbsp;and laptops are their most-used devices. Millennials are good at <strong>multitasking<\/strong> and can switch from one digital tool to another with ease. Any social media channel can be used to reach out to them. Use this to your advantage!<\/li>\n\n\n\n<li><strong>Smartphone addicts<\/strong>. These devices are totally integrated into Millennials\u2019 day-to-day lives. In fact, most Millennials can barely go half an hour without checking their smartphones. They are also highly receptive to making <strong>ecommerce<\/strong> purchases. For this reason, you should work on Marketing strategies that make online shopping more convenient and user-friendly.<\/li>\n\n\n\n<li><strong>They\u2019re social<\/strong>.&nbsp;Millennials are interested in creating content in digital media. They enjoy interacting with brands and like being involved in brands\u2019 decision-making processes. Attract millennials\u2019 attention with challenges and questionnaires. Ask their opinion about your products. If they feel that their views are appreciated, Millennials response to your brand is likely to be highly positive.<\/li>\n\n\n\n<li><strong>They are critical and demanding<\/strong>. Millennials are demanding customers. They do plenty of online research before making a purchase. However, if Millennials are happy with their purchase they\u2019re likely to share their positive experience online and recommend your brand and products to their community. Millennials generally place great trust in recommendations from other users and this can inspire them pick one product over another. Generate high-quality content, be transparent, and carry out lots of loyalization actions: these three things are vital to ensuring millennials fall in love with your brand.<\/li>\n<\/ul>\n\n\n\n<p><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Keys to appealing Millennials<\/h2>\n\n\n\n<p>Taking into account the above-mentioned characteristics, here is a list of 5 keys to attracting millennials and turning them into loyal customers:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Omni-channel<\/strong>. Launch campaigns that take place over a number of channels.<\/li>\n\n\n\n<li><strong>Original campaigns and promotions<\/strong>. Don\u2019t resort to traditional advertising. Millennials expect more from you.<\/li>\n\n\n\n<li><strong>Online and offline actions<\/strong>. Use integrated on and offline strategies. Millennials exist in both the digital and real worlds.<\/li>\n\n\n\n<li><strong>Reinvent yourself<\/strong>. Think about new ways of communicating with your Millennial followers and adapt to new features on social networks as they emerge. Millennials keep up to date with all the latest apps and gadgets, so make sure you do too.<\/li>\n\n\n\n<li><strong>Interaction and Feedback<\/strong>. Encourage Millennials to take part in your decisions. They\u2019ll love getting involved and sharing their opinion.<\/li>\n<\/ol>\n\n\n\n<p><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What are the best promos for capturing Millennials\u2019 attention?<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Photo and video contests<\/h3>\n\n\n\n<p>Millennials love a challenge. Using social networks and digital media is second nature to them, so online contests will have great appeal. A contest to find the best photo or video will motivate millennials to participate. And if the prize on offer is attractive enough, they\u2019ll share the contest with their community. Remember that millennials are extremely active on social media. This will ensure that your promotion has greater repercussion on the social networks.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"863\" height=\"829\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/photo-contest-2.webp\" alt=\"Photo contest example\" loading=\"lazy\" class=\"wp-image-96525\" srcset=\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/photo-contest-2.webp 863w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/photo-contest-2-300x288.webp 300w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/photo-contest-2-768x738.webp 768w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/photo-contest-2-390x375.webp 390w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/photo-contest-2-820x788.webp 820w\" sizes=\"auto, (max-width: 863px) 100vw, 863px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Hashtags contests<\/h3>\n\n\n\n<p>Millennials are fluent in the language of hashtags. A good hashtag can help you capture their attention and encourage them to participate in the promotion.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/multi-platform-hashtag.webp\" alt=\"multi-platform-hashtag\" loading=\"lazy\" class=\"wp-image-30137\" style=\"width:638px;height:917px\"\/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Discount coupons<\/h3>\n\n\n\n<p>Some of this <strong>target audience<\/strong> are quite young so they appreciate being able to save a little money. Reward their loyalty to your brand and their participation in your promotion by giving them discount coupons.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/coupon.png\" alt=\"coupon\" loading=\"lazy\" class=\"wp-image-12493\"\/><\/a><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Pick your favorite<\/h3>\n\n\n\n<p>Since Millennials enjoy interacting with companies, they respond well to being asked their opinion about certain aspects of your brand or about new products that you\u2019re preparing to launch on the market. Run a pick your favorite contest and let users help you make decisions about your brand.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/vote-favorite.webp\" alt=\"vote-favorite\" loading=\"lazy\" class=\"wp-image-36512\" style=\"width:808px;height:725px\"\/><\/a><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">Multiple-choice surveys and questionnaires<\/h3>\n\n\n\n<p>Give your followers a fun test by inviting them to take part in a multiple-choice questionnaire. Show them different final messages depending on the responses given. Winners can be rewarded with value-added content based on their answers. Surveys will help you obtain <strong>feedback<\/strong>&nbsp;on your brand, products or users\u2019 consumption habits.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/test.jpg\" alt=\"test\" loading=\"lazy\" class=\"wp-image-12495\" style=\"width:565px;height:955px\"\/><\/a><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>Now you know which promotions to use to win over Millennials <a href=\"https:\/\/panel.easypromosapp.com\/register\/?utm_source=Easypromos&amp;utm_medium=blog&amp;utm_campaign=promotions-millennials\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">it\u2019s time to prepare and launch your contest<\/a>!<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/try.easypromosapp.com\/enterprise\/?utm_source=Easypromos&amp;utm_medium=blog&amp;utm_campaign=best-promotions-millenials\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/banner_footer_Enterprise-1-1024x210.jpg\" alt=\"banner footer Enterprise\" loading=\"lazy\" class=\"wp-image-17789\" style=\"width:840px;height:172px\"\/><\/a><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<script src=\"https:\/\/b91e74f0c3384365931834def495f7f1.js.ubembed.com\" async=\"\"><\/script>\n","protected":false},"excerpt":{"rendered":"Today we want to take a look at a group of consumers that is relevant to many brands. Millennials \u2013young people between the ages of 20 and 35\u2013 make up 25% of the world population according to Forbes Magazine.\u2028This statistic makes it clear that Millennials form a target audience that is well worth targeting and carrying out online promotions for. Wouldn\u2019t you agree?\n","protected":false},"author":15,"featured_media":61417,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[7070,7067],"tags":[],"class_list":{"0":"post-61416","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-interactive-marketing","8":"category-social-media-promotions"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Best Promotions for Appealing to Millennials<\/title>\n<meta name=\"description\" content=\"It&#039;s clear that Millennials form a target audience that is well worth targeting and carrying out online promotions for. We give you all the keys to do it!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.easypromosapp.com\/blog\/en\/the-best-promotions-for-appealing-to-millennials\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Best Promotions for Appealing to Millennials\" \/>\n<meta property=\"og:description\" content=\"It&#039;s clear that Millennials form a target audience that is well worth targeting and carrying out online promotions for. We give you all the keys to do it!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.easypromosapp.com\/blog\/en\/the-best-promotions-for-appealing-to-millennials\/\" \/>\n<meta property=\"og:site_name\" content=\"Easypromos Blog: digital engagement strategies and examples for brands\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/easypromos\" \/>\n<meta property=\"article:published_time\" content=\"2018-01-05T09:28:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-10T07:01:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/xxss-como-promocionar-un-sorteo-reels.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Easypromos team\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Easypromos team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/the-best-promotions-for-appealing-to-millennials\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/the-best-promotions-for-appealing-to-millennials\/\"},\"author\":{\"name\":\"Easypromos team\",\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/#\/schema\/person\/e3d62ba6bfad28649c53f1e4c9eaa043\"},\"headline\":\"The Best Promotions for Appealing to Millennials\",\"datePublished\":\"2018-01-05T09:28:27+00:00\",\"dateModified\":\"2025-04-10T07:01:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/the-best-promotions-for-appealing-to-millennials\/\"},\"wordCount\":774,\"image\":{\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/the-best-promotions-for-appealing-to-millennials\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/header_promotions_for_appealing_to_millennials.jpg\",\"articleSection\":[\"Interactive Marketing\",\"Social Media Promotions\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/the-best-promotions-for-appealing-to-millennials\/\",\"url\":\"https:\/\/www.easypromosapp.com\/blog\/en\/the-best-promotions-for-appealing-to-millennials\/\",\"name\":\"The Best Promotions for Appealing to Millennials\",\"isPartOf\":{\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/the-best-promotions-for-appealing-to-millennials\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/the-best-promotions-for-appealing-to-millennials\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/header_promotions_for_appealing_to_millennials.jpg\",\"datePublished\":\"2018-01-05T09:28:27+00:00\",\"dateModified\":\"2025-04-10T07:01:03+00:00\",\"author\":{\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/#\/schema\/person\/e3d62ba6bfad28649c53f1e4c9eaa043\"},\"description\":\"It's clear that Millennials form a target audience that is well worth targeting and carrying out online promotions for. 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