{"id":61523,"date":"2018-03-14T12:19:30","date_gmt":"2018-03-14T12:19:30","guid":{"rendered":"https:\/\/www.easypromosapp.com\/blog\/discount-coupons-prepare-your-campaign-step-by-step\/"},"modified":"2025-09-17T13:31:32","modified_gmt":"2025-09-17T11:31:32","slug":"discount-coupons-prepare-your-campaign-step-by-step","status":"publish","type":"post","link":"https:\/\/www.easypromosapp.com\/blog\/en\/discount-coupons-prepare-your-campaign-step-by-step\/","title":{"rendered":"The power of coupon sales promotion"},"content":{"rendered":"\n

Including a coupon sales promotion<\/strong> in a company or brand’s marketing strategy is old as marketing itself, but what started as a paper based strategy is making a steady an unstoppable transition into the digital world.  Coupon promotions are big business. So the only question is, how do you make your campaign stand out from the crowd? In this post, we’ll share an easy, three-step planning process to make sure your coupon promotion yields results. There are three benefits<\/b> you can expect to see right away:<\/p>\n\n\n\n

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  1. Increased sales<\/b>, due to discount coupons or gifts linked to purchases.<\/li>\n\n\n\n
  2. Qualified leads<\/b>, when you capture information about current and potential customers.<\/li>\n\n\n\n
  3. Greater engagement <\/b>on social media.<\/li>\n<\/ol>\n\n\n\n

    And there’s more! A well-run promotion can boost consumer confidence<\/b> in your brand, and encourage customer loyalty<\/strong>. Follow the steps below to prepare your coupon promotion for success.<\/p>\n\n\n\n

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    Learn more about how to boost online sales with ecommerce coupons<\/a>.<\/p>\n<\/blockquote>\n\n\n\n

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    Step 1: The concept behind your coupon sales promotion<\/h2>\n\n\n\n

    Think carefully about the audience for your coupon sales promotion<\/strong>. Are you aiming to attract new customers, retarget inactive users, or reward your faithful fans? Make sure that the concept behind your coupon sales promotion matches your brand, product, or service.<\/p>\n\n\n\n

    A well designed coupon sales promotion will also can also help you gather customer details, qualify leads, and learn more about your target audience. With the Easypromos customizable registration form, you can include as many fields as you wish to collect the information you need about your customers buying habits, tastes, in-store experience, and anything else that you deem useful. <\/p>\n\n\n

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    \"Digital<\/figure>\n<\/div>\n\n\n

    Another popular way to share coupons with an online audience is through a coupon directory. Our coupon directory software can be embedded on your website or mobile app, it can be public or visible only in the private area of your app. Users download coupons that they’re interested in, which allows you to see which products or services your customers are particularly interested in. Additionally, users can access all the downloaded coupons through the app. Try our coupon directory software demo<\/a> to test the user experience!<\/p>\n\n\n\n

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    \"Digital<\/a><\/figure>\n<\/div>\n\n\n

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    Step 2: Share coupon sales promotion<\/h2>\n\n\n\n

    So you’ve created a fun, relevant, valuable coupon sales promotion<\/strong>. But have you shared it? To get the full benefits of a coupon promotion, you want your campaign to go viral<\/b>. Here are some ideas for your sharing strategy.<\/p>\n\n\n\n

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    1. Share on every social media channel. <\/b>In the example below, a bookshop designed a Back to School promotion, offering a coupon for $100 to one lucky winner. Then they published the campaign on their Facebook, Twitter, Instagram profile, and Instagram Stories.<\/li>\n<\/ol>\n\n\n
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      \"Share<\/a><\/figure>\n<\/div>\n\n\n