{"id":61530,"date":"2018-09-27T09:35:11","date_gmt":"2018-09-27T09:35:11","guid":{"rendered":"https:\/\/www.easypromosapp.com\/blog\/social-media-content\/"},"modified":"2025-06-05T15:16:07","modified_gmt":"2025-06-05T13:16:07","slug":"social-media-content","status":"publish","type":"post","link":"https:\/\/www.easypromosapp.com\/blog\/en\/social-media-content\/","title":{"rendered":"Structure Your Social Media Content with the 4-1-1 Rule"},"content":{"rendered":"\n

Whenever you sit down to plan a promotion, post, or strategy, start by thinking about your goals. What exactly are you trying to achieve with your social media content?<\/p>\n\n\n\n

In this post, we’re going to focus on the goal of content marketing through social media. <\/strong>Of course, social networks are generally useful to interact with customers, build your brand image, and share content in general. But today, we’ll focus on a single aim.<\/p>\n\n\n\n

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Content marketing is the art of understanding exactly what your customers need to know, and delivering it to them in a relevant and compelling way to grow your business.<\/p>\n<\/blockquote>\n\n\n\n

The classic definition of content marketing comes from Joe Pulizzi, the internet’s favorite content marketer. He recommends focusing on one clear, simple goal: sharing valuable information<\/strong>. That should be the whole point of your content marketing strategy.<\/p>\n\n\n\n

You may well be asking why information is so important. Where’s the hard sell? Where’s the offer your clients can’t refuse? But content marketing takes a more subtle approach than that. So let’s break it down into three stages<\/strong>, in line with the three types of content<\/strong> in your 4-1-1 strategy.<\/p>\n\n\n\n


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What is the 4-1-1 rule for social media content?<\/h2>\n\n\n\n

We’ve already mentioned the importance of sharing <\/strong>quality informational content. <\/strong>In fact, it’s so important that Pulizzi named his content marketing rule after the American informational<\/em> phone line, 411. (For readers in other countries, that’s like calling the operator, or looking up the Yellow Pages.)<\/p>\n\n\n\n

4-1-1 is a simple rule of thumb that divides the information you share into three types:<\/p>\n\n\n\n