{"id":62426,"date":"2018-08-17T09:24:55","date_gmt":"2018-08-17T07:24:55","guid":{"rendered":"https:\/\/www.easypromosapp.com\/blog\/promotions-editor-emoji\/"},"modified":"2025-04-10T09:07:15","modified_gmt":"2025-04-10T07:07:15","slug":"promotions-editor-emoji","status":"publish","type":"post","link":"https:\/\/www.easypromosapp.com\/blog\/en\/promotions-editor-emoji\/","title":{"rendered":"Use Emojis to Better Promote your Contests, Giveaways and Campaigns"},"content":{"rendered":"\n<p>In the latest Easypromos design update, we&#8217;ve added an essential feature: <strong>emoji support<\/strong>. Now you can&nbsp;brighten up your promotions and viral messages with a touch of creativity! So in this short post, we&#8217;ve shared our top tips for using these adorable little images. And if you&#8217;re currently staring at your screen like this: ?\u2049\ufe0f&#8230; then <a href=\"#vocab\">click here<\/a> for a quick explanation of essential terms.<\/p>\n\n\n<div class=\"wp-block-image size-full wp-image-14438\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/2018-08-21_11-12-47.png\" alt=\"emoji editor\" loading=\"lazy\" class=\"wp-image-14438\"\/><figcaption class=\"wp-element-caption\">You can access the emoji panel whenever you edit text in your promotions.<\/figcaption><\/figure>\n<\/div>\n\n\n<p>Emoji were first designed by a Japanese company, to help people express themselves in mobile messages. Today, we use these&nbsp;tiny pictures as a digital shorthand for&nbsp;<strong>emotions, ideas&nbsp;<\/strong>and even&nbsp;<strong>objects.&nbsp;<\/strong>For casual users, they&#8217;re a fun and spontaneous way to chat. But as a brand, you should think about&nbsp;<strong>using emoji strategically<\/strong>. You can use&nbsp;them to liven up your campaigns, attract attention, and increase participation. Take a look at all the possibilities below.<\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to use emoji in your marketing campaigns<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/2018-08-21_11-18-09.png\" alt=\"Back to School coupon codes\" loading=\"lazy\" class=\"wp-image-14439\"\/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Communicate directly.&nbsp;<\/strong>Emoji can act as a <strong>visual shortcut<\/strong> that gets through to your followers faster than text. So use them to grab attention, highlight your brand or announce the promotional prize.<\/li>\n\n\n\n<li><strong>Increase engagement.&nbsp;<\/strong>It&#8217;s simple: emoji are fun! Adding them to your posts will <strong>make your brand seem more relaxed, friendly and approachable<\/strong>. Then your followers will feel welcome on your promotion pages.<\/li>\n\n\n\n<li><strong>Highlight your most important messages.&nbsp;<\/strong>Use emoji as visual triggers to highlight and <strong>organize content<\/strong>. Add them alongside keywords,&nbsp;and use them to break up paragraphs or introduce bullet points.<\/li>\n\n\n\n<li><strong>Make your content more attractive.&nbsp;<\/strong>Emoji add colour, life and comedy to a page. So use them to make your content stand out, instead of showing your followers a black-and-white wall of text.<\/li>\n\n\n\n<li><strong>Speak your followers&#8217; language.&nbsp;<\/strong>You&#8217;ve probably heard people say that English, maths, or even music&nbsp;will be the language that unites the world. But in 2018, it looks like emoji might be the answer. They&#8217;re popular, easy to understand, and a completely integral part of online communication.<\/li>\n\n\n\n<li><strong>Boost your brand.&nbsp;<\/strong>Think about your different target markets and how you segment your online campaigns. Depending on the audience, you&#8217;ll want to use more or fewer emoji in your promotions. Showing young and tech-savvy followers that you&#8217;re fun and up-to-date can only benefit your reputation.<\/li>\n\n\n\n<li><b>Give visual clues.&nbsp;<\/b>Use emoji to make a clear design link between your brand and the <strong>promotion type or event<\/strong>. For example, add a camera ? to highlight a photo contest, or a tree ? for a&nbsp;Christmas promotion.<\/li>\n<\/ul>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Emoji errors to avoid<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Make sure you know what they mean.&nbsp;<\/strong>Welcome to the internet, where not everything is what it seems. Some emoji can be unclear. Some have double meanings which could make your brand seem a little&#8230; er&#8230; unprofessional. Depending on what device you&#8217;re using, they might just be too small to see clearly! If you&#8217;re not sure what you&#8217;re looking at, use a site like <a href=\"https:\/\/emojipedia.org\/\" target=\"_blank\" rel=\"noopener\">Emojipedia<\/a>&nbsp;to confirm your choice.<\/li>\n\n\n\n<li><strong>Avoid over-use.&nbsp;<\/strong>Yes, we get excited about emoji updates too. But even if you&#8217;ve found a really cute set of images that go perfectly with your brand, make sure you&#8217;re not going overboard. Tailor the number to your audience, and remember: use pictures to highlight and organize written content, not replace it.<\/li>\n\n\n\n<li><strong>Choose your moment.&nbsp;<\/strong>Think carefully about the channel you&#8217;re using, the topic you&#8217;re discussing, and the prize you&#8217;re offering. Sometimes it&#8217;s just not the right occasion for a cutesy emoji.<\/li>\n\n\n\n<li><strong>Know the difference between emoji, emoticons, stickers and gifs.&nbsp;<\/strong>Yes, there is a difference! Set up rules or a style guide to make sure that you&#8217;re using them appropriately, and not saturating your posts with a million images.<\/li>\n<\/ul>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p><a name=\"vocab\"><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Feeling lost? Here&#8217;s some vital vocabulary<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Emoji&nbsp;<\/strong>are images or pictograms. They&#8217;re used to show emotions, ideas and objects in digital communications &#8211; for example, on social media, or in your mobile messages. The Unicode Consortium&nbsp;makes sure they&#8217;re standardized around the world and across different devices&nbsp;?\ufe0f??<\/li>\n\n\n\n<li><strong>Emoticons&nbsp;<\/strong>are made from punctuation marks, strung together to look like a human face. For example, when you read fun Easypromos posts like this one :-))<\/li>\n\n\n\n<li><strong>Stickers&nbsp;<\/strong>are larger, colourful illustrations that you can&nbsp;send to friends. They&#8217;re a great way to share updates, express feelings, or summarize ideas.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/imagen-sticker.png\" alt=\"emoji sticker\" loading=\"lazy\" class=\"wp-image-14436\"\/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>GIFs\u00a0<\/strong>are like silent videos, usually just 3-5 seconds long. You can use these\u00a0mini film or video clips to illustrate your emotions, share a joke, and more.<\/li>\n<\/ul>\n\n\n\n<p><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Now you&#8217;re an expert&#8230;<\/h2>\n\n\n\n<p>&#8230; it&#8217;s time to try the Easypromos emoji for yourself! <a href=\"https:\/\/panel.easypromosapp.com\/register\/?utm_source=Easypromos&amp;utm_medium=blog&amp;utm_campaign=use-emojis-better-promotion\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Log in to the Control Panel<\/a> and start drafting your promotions for <strong>free<\/strong>.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"What do Whatsapp, Instagram, Twitter and Facebook all have in common? Well, they&#8217;re all social networks &#8211; but they stand out for their speed and visual focus. It&#8217;s more important than ever to share your marketing message with images, not just text. Let&#8217;s talk about adding emoji to your promotions.\n","protected":false},"author":25,"featured_media":62427,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[7067],"tags":[],"class_list":{"0":"post-62426","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-social-media-promotions"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Use Emojis to Better Promote your Contests, Giveaways and Campaigns<\/title>\n<meta name=\"description\" content=\"Bring your promotions to life with emoji! Learn how to make the most of Easypromos&#039; latest feature: emoji support for your online contests and social media giveaways. 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Get tips, tricks, and advice on mistakes to avoid.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.easypromosapp.com\/blog\/en\/promotions-editor-emoji\/\" \/>\n<meta property=\"og:site_name\" content=\"Easypromos Blog: digital engagement strategies and examples for brands\" \/>\n<meta property=\"article:published_time\" content=\"2018-08-17T07:24:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-10T07:07:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/xxss-como-promocionar-un-sorteo-reels.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Corinna Keefe\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Corinna Keefe\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/promotions-editor-emoji\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/promotions-editor-emoji\/\"},\"author\":{\"name\":\"Corinna Keefe\",\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/#\/schema\/person\/16fe4b67ed28fec22d12cf96e151a364\"},\"headline\":\"Use Emojis to Better Promote your Contests, Giveaways and Campaigns\",\"datePublished\":\"2018-08-17T07:24:55+00:00\",\"dateModified\":\"2025-04-10T07:07:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/promotions-editor-emoji\/\"},\"wordCount\":802,\"image\":{\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/promotions-editor-emoji\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/header_energize_your_promotions_with_emoji.jpg\",\"articleSection\":[\"Social Media Promotions\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/promotions-editor-emoji\/\",\"url\":\"https:\/\/www.easypromosapp.com\/blog\/en\/promotions-editor-emoji\/\",\"name\":\"Use Emojis to Better Promote your Contests, Giveaways and Campaigns\",\"isPartOf\":{\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/promotions-editor-emoji\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/promotions-editor-emoji\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/header_energize_your_promotions_with_emoji.jpg\",\"datePublished\":\"2018-08-17T07:24:55+00:00\",\"dateModified\":\"2025-04-10T07:07:15+00:00\",\"author\":{\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/#\/schema\/person\/16fe4b67ed28fec22d12cf96e151a364\"},\"description\":\"Bring your promotions to life with emoji! 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