{"id":62707,"date":"2018-09-21T11:04:24","date_gmt":"2018-09-21T11:04:24","guid":{"rendered":"https:\/\/www.easypromosapp.com\/blog\/world-animal-day-promotion\/"},"modified":"2025-06-05T15:04:58","modified_gmt":"2025-06-05T13:04:58","slug":"world-animal-day-promotion-ideas","status":"publish","type":"post","link":"https:\/\/www.easypromosapp.com\/blog\/en\/world-animal-day-promotion-ideas\/","title":{"rendered":"How to Engage Your Audience with World Animal Day Promotion Ideas"},"content":{"rendered":"\n<p><a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.worldanimalday.org.uk\/\" target=\"_blank\" rel=\"noreferrer noopener\">World Animal Day<\/a> was created to raise awareness of <strong>animal welfare<\/strong>. Many animals share their lives with humans, offering help, labor, resources, love, and companionship. Unfortunately, they are not always treated well in return. This <strong>October 4th<\/strong>, take the opportunity to appreciate our four-legged friends, celebrate how much they enrich our lives, and campaign for animal welfare with a World Animal Day promotion.<\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to run a World Animal Day promotion<\/h2>\n\n\n\n<p>Everyone loves animals. Almost all of us had a pet when we were young, and can share happy memories of the times we&#8217;ve spent with our favorite creatures. And&nbsp;<strong>everyone can participate in World Animal Day<\/strong>, too.<\/p>\n\n\n\n<p>Get involved with:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Your brand or organization.&nbsp;<\/strong>Animal charities, non-profits, and brands will naturally take the lead with a World Animal Day promotion. Raise awareness of your cause, or run a promotion of your products and services to celebrate the day.<\/li>\n\n\n\n<li><strong>Your online audience.&nbsp;<\/strong>Even if your brand doesn&#8217;t work with animals, we bet your customers are animal fans! Ask them to share photos, stories, and videos of their pets. You&#8217;ll boost engagement online, and show your brand&#8217;s fluffy side.<\/li>\n\n\n\n<li><strong>Co-branding and sponsoring.&nbsp;<\/strong>If you&#8217;re still struggling to make a connection, then think about teaming up with a charity or brand. Sponsor an animal shelter, offer pet food discounts, get involved in an event&#8230; the possibilities are endless!<\/li>\n<\/ul>\n\n\n\n<p>When it comes to <strong>online engagement<\/strong>, your goal is to&nbsp;<strong>build a relationship with your community<\/strong>. The best way to achieve this &#8211; and get the most out of social media algorithms &#8211; is through&nbsp;<strong>spontaneous, original interactions.<\/strong><\/p>\n\n\n\n<p>Encourage your followers to talk to you and share their photos, videos, or stories.&nbsp;Tap into memories<strong>&nbsp;<\/strong>of childhood pets and&nbsp;uncover customers&#8217;&nbsp;empathy<strong>&nbsp;<\/strong>for mistreated animals. Finally, don&#8217;t miss the opportunity to&nbsp;educate<strong>&nbsp;<\/strong>them about animal welfare, what you can do to help, and the products and services you offer. Take a look at the suggestions below&nbsp;to design your <strong>World Animal Day promotion<\/strong>.<\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Run a World Animal Day social media giveaway and boost engagement for your brand<\/h2>\n\n\n\n<p>The first place to start is on your&nbsp;social networks. Think carefully about your audience on&nbsp;Facebook, Instagram, and Twitter. Giveaways are really popular on all these platforms. You can run a quick contest, and use it as an extra chance to reinforce product promotion by advertising the prize with photos and videos.<\/p>\n\n\n\n<p>Here&#8217;s an example of a <strong>giveaway that you can organize to celebrate World Animal Day on Instagram<\/strong>. Four local brands teamed up to together raffle a prize bundle for dog owners &#8211; snacks, color portraits, and other freebies were up for grabs. Participating users liked the giveaway post, tagged a friend who would have loved to win, and followed the accounts of all the organizers.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/world-animal-day-giveaway-example-on-instagram-1024x644.jpg\" alt=\"World Animal Day giveaway example on Instagram from Pooch Snax.\" loading=\"lazy\" class=\"wp-image-36428\" style=\"width:768px;height:483px\"\/><\/a><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>Here&#8217;s another example of a giveaway that wasn&#8217;t organized precisely for World Animal Day but shows everything that World Animal Day giveaways should include. Take a look at this fun and creative picture that informs the users of the giveaway. The title, colors, dog, and prizes shown on the image grab the user&#8217;s attention, which is the first step to participating. In this case, Zesty Paws asked participants to tag two friends, follow the organizing accounts, and like the giveaway post. <\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/instagram-giveaway-example-world-animal-day-1024x645.jpg\" alt=\"national pet week giveaway example from Zesty Paws. Idea for World Animal Day giveaway\" loading=\"lazy\" class=\"wp-image-36429\" style=\"width:768px;height:484px\"\/><\/a><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>At last but not least, here&#8217;s another example of a giveaway that any brand can organize right in time for World Animal Day. Remember, you don&#8217;t have to be directly linked to pets or animal products because we guarantee that there are pet lovers among your followers and clients. Just put together a basket full of gadgets and snacks for dogs or cats, and run a World Animal Day giveaway on Instagram. <\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/world-animal-day-example-on-instagram-1024x640.jpg\" alt=\"\" loading=\"lazy\" class=\"wp-image-36430\" style=\"width:768px;height:480px\"\/><\/a><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p><strong>Each social network has different rules,&nbsp;<\/strong>but we always recommend a&nbsp;<strong>giveaway based on comments<\/strong>, as it&#8217;s the best way to <strong>increase engagement<\/strong>. Ask your followers to share stories, tips, tricks, and opinions with you. Then you simply import the comments to your Easypromos account, and randomly pick a winner of the competition. And if you don&#8217;t know where to start, make sure to use our <a href=\"https:\/\/www.easypromosapp.com\/world-animal-day-giveaway-instagram\/\">World Animal Day giveaway template for Instagram<\/a>. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-vivid-cyan-blue-background-color has-text-color has-background\" style=\"color:#ffffff\">Want to&nbsp;connect your online communities?&nbsp;Don&#8217;t want to create a separate contest for each social network? Use the <a style=\"color:#ffffff\" href=\"https:\/\/www.easypromosapp.com\/multi-network-giveaway\/\">Multi-Network giveaway app<\/a> to run a single giveaway across Facebook, Twitter, and Instagram.<\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Gamify your World Animal Day campaign and entertain your audience<\/h2>\n\n\n\n<p>You might know by now that <a href=\"https:\/\/www.easypromosapp.com\/gamification-solutions\/\">gamification<\/a> is the most innovative and effective form of digital promotion. By giving your audience a chance to participate in a playable campaign you get a chance to <strong>expose<\/strong> them to your logo and products while providing <strong>entertainment<\/strong>, <strong>engagement,<\/strong> and <strong>information<\/strong> about your brand. Therefore, adding branded games to your World Animal Day campaign is also a great idea. Let&#8217;s take a look at this <a href=\"https:\/\/www.easypromosapp.com\/hidden-objects\/\">Hidden Objects<\/a> game organized by a pet shop. <\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/hidden-objects.webp\" alt=\"World Animal Day promotion Hidden Objects game by MyPetBuddy\" loading=\"lazy\" class=\"wp-image-29638\" style=\"width:638px;height:452px\"\/><\/a><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>This specific promotion was created by MyPetBuddy as part of their Christmas campaign but it&#8217;s a fantastic example to show you how branded mini-games can be used by pet shops. The brand was giving away a Christmas-themed goodie bag with toys for dogs. Participants registered by filling in the registration form and concurrently <strong>expanding the brand&#8217;s mailing list<\/strong>. Then the fastest participants were entered into a random prize draw. <\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Collect World Animal Day user-generated content with Photo and Video Contests<\/h2>\n\n\n\n<p><br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">World Animal Day Photo Contests<\/h3>\n\n\n\n<p>Another popular option is to <strong>collect user-generated content<\/strong> in a <a href=\"https:\/\/www.easypromosapp.com\/photo-contest\/\">Photo Contest<\/a>. You can display all the adorable entries in a public gallery and invite your followers to vote for their favorite photos. In many cases, voting can double&nbsp;your <strong>engagement<\/strong> with your World Animal Day promotion.<\/p>\n\n\n\n<p>Here&#8217;s an example we love from Ottawa County administration. <strong>They wanted to celebrate pets &#8211; and keep them safe<\/strong>. So the county ran a photo contest for local dogs. However, only licensed dogs&nbsp;could participate. When users clicked on the contest, the app&nbsp;encouraged them to check their pets&#8217; licensing status, and quickly renew their documents if necessary.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/photo-contest-1-2-768x524-1.webp\" alt=\"3 mobile screenshots from the Ottawa County World Animal Day promotion. The first screen announces their Top Dog photo contest. The second screen shows an example of a competition entry: a small white poodle in the front basket of a red bike. The final screen thanks users for entering\" loading=\"lazy\" class=\"wp-image-35277\" style=\"width:713px;height:486px\"\/><\/a><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>As an <strong>incentive<\/strong>, the county offered over $500 in gift cards. They awarded the prizes in several different ways: by voting, by a jury, and through a final grand prize draw. Offering a <strong>range of prizes<\/strong>&nbsp;&#8211; especially versatile prizes, such as gift cards &#8211; is <strong>extremely popular with online users<\/strong>.<\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">World Animal Day Video Contest<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.easypromosapp.com\/video-contest\/\">Video Contests<\/a> work exactly the same way as photo competitions. Users submit their entries for a chance to win. Or like in the following case, make their dogs famous! DOGTV incorporates user-generated content quite a lot in their TV programs. Every couple of months they encourage their audience to take create videos of their best friends for a chance to be featured on the TV channel.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/dogtv-1-1.png\" alt=\"Example of user-generated content campaign by dogtv for world animal day\" loading=\"lazy\" class=\"wp-image-22519\" style=\"width:572px;height:394px\"\/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>Once users submit their entries they ask their family and friends for votes. This makes the <strong>promotion go viral<\/strong> and <strong>increases brand awareness<\/strong> and <strong>visibility<\/strong>. The audience also feels more <strong>attached<\/strong> to the organizer and their brand loyalty is reinforced, too. <\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Writing Contests for World Animal Day<\/h3>\n\n\n\n<p>Another way to obtain user-generated content is <a href=\"https:\/\/www.easypromosapp.com\/voting-contest\/\">Writing Contests<\/a>. They&#8217;re fantastic tools to gather stories, views, opinions, and feedback from your online community. <\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/unnamed-1.webp\" alt=\"World Animal Day promotion: writing contest\" loading=\"lazy\" class=\"wp-image-36433\" style=\"width:750px;height:394px\"\/><\/a><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>Virox Animal Health decided to give back to their community, to be exact, to animal shelters. They asked followers to nominate their local shelters for a chance to win a Rescue Disinfectants kit. Interested participants fill in the entry form and explain how winning could benefit their nominated shelter. <\/p>\n\n\n\n<p>So what are the benefits of text competitions for World Animal Day? In this case, apart from <strong>building relationships with their community<\/strong>, the brand is also <strong>obtaining user-generated content<\/strong> that can be reused for future marketing purposes. Let&#8217;s not forget about all the good they&#8217;re doing and how that generates trust and loyalty from the audience.<\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ask your followers to pick a favorite<\/h2>\n\n\n\n<p>We know, we know &#8211; it&#8217;s impossible to pick favorites when&nbsp;all the candidates&nbsp;are so cute! But <a href=\"https:\/\/www.easypromosapp.com\/voting-contest\/\">Pick Your Favorite<\/a> contests are very popular online, and a great way to<strong> boost engagement <\/strong>with your brand.<\/p>\n\n\n\n<p>Take a look at this example from a federation of animal rescue centers in New York. Every year, they release a calendar as part of their fundraising strategy. So they ran a contest where users could vote for their favorite calendar cover.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/aaaaaa.png\" alt=\"Pick a Favorite app as an example of World Animal Day promotions\" loading=\"lazy\" class=\"wp-image-22548\" style=\"width:552px;height:514px\"\/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>They used the Easypromos gallery design to share the calendar cover photos, as well as each animal&#8217;s adoption story. The promotion was extremely effective. <strong>Online engagement increased<\/strong>, and the fundraising calendar got <strong>more publicity.<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-vivid-cyan-blue-background-color has-text-color has-background\" style=\"color:#ffffff\">Looking for ways to increase engagement? Discover how to do it with <a style=\"color:#ffffff\" href=\"https:\/\/www.easypromosapp.com\/engagement-solutions\/\">Easypromos solutions<\/a>. <\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Challenge your customers with a quiz<\/h2>\n\n\n\n<p>Promotions aren&#8217;t just about prizes and publicity. Online <a href=\"https:\/\/www.easypromosapp.com\/quiz\/\">quizzes apps<\/a> are a powerful tool to <strong>educate and inform your followers<\/strong>. We were really impressed by this\u00a0campaign from PDSA, the UK&#8217;s leading vet charity.<\/p>\n\n\n\n<p>They wanted to raise awareness about cat flu. The goal was to educate pet owners about symptoms, treatments, and vaccinations for this damaging disease. So they designed a quick, four-question quiz.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/quiz-1-3.png\" alt=\"Quiz for World Animal Day promotion\" loading=\"lazy\" class=\"wp-image-22545\" style=\"width:599px;height:593px\"\/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>As you can see, they kept the questions simple. When users chose their answer, they&#8217;d see a pop-up that explained the correct answer, plus some important tips for taking care of their pets.<\/p>\n\n\n\n<p>At the same time, PDSA also ran a quiz to raise awareness about parvovirus for dogs. This had a similar goal, but they could target a different sector of their audience: dog&nbsp;owners.<\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Make your World Animal Day promotion go viral with our Refer a Friend app<\/h2>\n\n\n\n<p>Looking to <strong>increase brand awareness<\/strong> and <strong>online presence<\/strong>? There&#8217;s nothing better than <a href=\"https:\/\/www.easypromosapp.com\/recruiters\/\">Refer a Friend contest<\/a>. How does it work? Registered participants get more chances to win for every friend they recruit. This dynamic encourages social media sharing. And you can organize such a promotion for World Animal Day!<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/2020-03-20_13-32-41-1-514x1024-1.webp\" alt=\"Refer a friend World Animal Day promotion\" loading=\"lazy\" class=\"wp-image-29772\" style=\"width:318px;height:634px\"\/><\/a><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>Dog Grooming Services wanted to promote to increase their brand awareness so they decided to go for a Refer a Friend contest. Participants entered for a chance to win a variety of different dog care products. The more people they recruited the more chances to win they had. <\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Create your own World Animal Day promotion<\/h2>\n\n\n\n<p>With all these ideas and inspiration, you&#8217;re ready to run your own World Animal Day promotion! It&#8217;s&nbsp;<strong>free <\/strong>to&nbsp;<a href=\"https:\/\/panel.easypromosapp.com\/register\/?utm_source=Easypromos&amp;utm_medium=blog&amp;utm_campaign=animal-day-promotion-ideas\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">create an Easypromos account<\/a>&nbsp;and start drafting your promotions. And if you get stuck don&#8217;t hesitate to <a href=\"https:\/\/www.easypromosapp.com\/live-chat\/\">contact us<\/a>. Our Support Team is always ready to assist!<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"World Animal Day is coming up on October 4th. It&#8217;s time to celebrate our best friends! Whether you run an animal charity or pet brand, or just have customers who love the natural world, we&#8217;ve got plenty of ideas for your World Animal Day promotion. Get a head start with our free resources and templates.\n","protected":false},"author":31,"featured_media":62708,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[7077],"tags":[],"class_list":{"0":"post-62707","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-campaign-ideas"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>World Animal Day Promotion Ideas to Engage your Audience<\/title>\n<meta name=\"description\" content=\"Whether you&#039;re an animal charity, pet brand, or just have clients who love their pets, we&#039;ve got World Animal Day promotion ideas for you!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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