{"id":63170,"date":"2018-10-10T11:59:42","date_gmt":"2018-10-10T09:59:42","guid":{"rendered":"https:\/\/www.easypromosapp.com\/blog\/marketo-leads-crm\/"},"modified":"2025-05-09T09:15:57","modified_gmt":"2025-05-09T07:15:57","slug":"marketo-leads-crm","status":"publish","type":"post","link":"https:\/\/www.easypromosapp.com\/blog\/en\/marketo-leads-crm\/","title":{"rendered":"How to Connect New Leads with your CRM"},"content":{"rendered":"\n<p>We often talk about how to get more leads. And in this day and age, it&#8217;s important to make your promotions GDPR-compliant. Up to date on those essentials? Then it&#8217;s time to take your <strong>lead generation and lead nurturing strategies<\/strong> to the next level, with advanced software for marketing. So let&#8217;s&nbsp;start with one of the best tools available right now: <strong>Marketo CRM<\/strong>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why should you use Marketo CRM?<\/h2>\n\n\n\n<p class=\"p1\">If you want your business to grow, it&#8217;s essential to obtain new leads. But&nbsp;what\u2019s the point of collecting data if you don\u2019t manage it properly?<\/p>\n\n\n\n<p class=\"p1\">If you&nbsp;nurture&nbsp;leads with the right tools, you\u2019ll soon see your results improve&nbsp;dramatically. One of those tools is Customer Relationship Management, or CRM. And Marketo is a world leader in CRM lead management.<\/p>\n\n\n\n<p class=\"p1\">Here are just a few of the&nbsp;benefits of <strong>Marketo CRM<\/strong> for capturing leads, nurturing them, and developing your online presence:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Automate your marketing and improve your ROI. <\/b>Marketo helps you carry out daily tasks quickly and efficiently. For example, you can automatically send emails, score and qualify leads, and manage sales.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Publish and manage marketing content.&nbsp;<\/b>Generate&nbsp;the traffic you need. Marketo helps develop effective conversion techniques, such as sign-up forms and landing pages.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Professionalize your&nbsp;email marketing.<\/b>&nbsp;Personalize your emails and avoid making them look like spam. Launch lead nurturing campaigns, design attractive emails,&nbsp;send automatic responses, and manage subscriptions from a single interface.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Centralize control of your social media.<\/b> With Marketo, you\u2019ll be able to manage and link to all your social networks.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Analyze leads and&nbsp;increase&nbsp;sales.<\/b>&nbsp;Marketo enables you to identify your potential clients. Then you can contact and nurture those leads to increase sales.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading p2\">How to link&nbsp;leads to Marketo CRM<\/h2>\n\n\n\n<p class=\"p1\">One of the great advantages of <strong>Marketo CRM<\/strong> is that it&#8217;s very easy to use.&nbsp;So you can work with your CRM,&nbsp;quickly and intuitively.<\/p>\n\n\n\n<p class=\"p1\">Each&nbsp;section of the interface&nbsp;is clearly labelled. For example, to manage your leads, just go to <i>Leads Reports<\/i>. Then you can access detailed information, including ROI figures for each campaign, with just one click. You\u2019ll see the results and how fast it\u2019s all going.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading p2\">How to use Marketo with Zapier integrations<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><b>Create a promotion&nbsp;<\/b>with an Easypromos&nbsp;app.<\/li>\n<\/ol>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Create a<\/strong>&nbsp;<strong>customized registration form&nbsp;<\/strong>with the promotion editor. Think carefully about the questions you include: this will be the information you obtain from your lead. Every promotion is different, based on its type, target market, and goals.<\/li>\n<\/ol>\n\n\n\n<ol class=\"wp-block-list\">\n<li><b>Go to<\/b>&nbsp;<b>Integrations<\/b><strong>&nbsp;in the main menu.<\/strong> You\u2019ll see that integration with Zapier&nbsp;is one of the preconfigured connections there.<\/li>\n<\/ol>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Connect with Zapier to use the Marketo integration<\/strong>.&nbsp;We&#8217;ve set up Zapier integration with 16 different apps, including Marketo. So as long as you are registered with Zapier, you won&#8217;t need to follow any extra technical steps.<\/li>\n<\/ol>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Choose which parts of the registration form to save in your CRM.<\/strong><\/li>\n<\/ol>\n\n\n\n<p>The whole process is very simple and intuitive. Just follow the steps! However, if you do lose your way,&nbsp;the <a href=\"https:\/\/www.easypromosapp.com\/contact\/\">Easypromos support team<\/a> is ready to help you out.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading p2\">Benefits of online contests and promotions to get leads<\/h2>\n\n\n\n<p class=\"p1\">Online promotions, social media giveaways, and contests make your followers feel appreciated and special. Why? Because they offer consumers what they want &#8211; for free. And in return, your brand receives benefits, too.<\/p>\n\n\n\n<p class=\"p1\">Easypromos offers&nbsp;apps for running all kinds of promotions. Here are just some of the advantages for you and your customers:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Attract online views and followers.&nbsp;<\/b>Consumers love the thrill and competition of an online giveaway &#8211; not to mention the rewards!&nbsp;So online promotions are a highly effective way&nbsp;to advertizing&nbsp;products, services or even your brand.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Reward followers and customers. <\/b>If you test a new product via an online promotion, users will feel valued and rewarded. Then they&#8217;re&nbsp;more likely to come back to your brand, and recommend it to their contacts.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Increase brand awareness with viral campaigns.<\/strong>&nbsp;If&nbsp;consumers are happy and satisfied, they are more likely to tell their friends about you. So promotion participants will often share your page and posts with other followers, even without being asked.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Discover the lead generation with Marketo<\/h2>\n\n\n\n<p class=\"p1\">At the end of this post, we hope the benefits of Marketo for CRM are crystal clear. And there&#8217;s no time to lose&nbsp;in your lead generation strategy!&nbsp;<a href=\"https:\/\/soporte.easypromosapp.com\/hc\/en-us\/articles\/360000510863-Tutorial-How-to-enable-the-Zapier-integration\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Check out our tutorial<\/a>&nbsp;and&nbsp;get started today.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/try.easypromosapp.com\/request-a-demo\/?utm_source=Easypromos&amp;utm_medium=blog&amp;utm_campaign=marketo-leads-crm\" target=\"_blank\" rel=\" noreferrer noopener nofollow\"><img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/request-a-demo-1.webp\" alt=\"Request a demo\" loading=\"lazy\" class=\"wp-image-84180\" srcset=\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/request-a-demo-1.webp 800w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/request-a-demo-1-300x169.webp 300w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/request-a-demo-1-768x432.webp 768w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/request-a-demo-1-390x219.webp 390w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<script src=\"https:\/\/b91e74f0c3384365931834def495f7f1.js.ubembed.com\" async=\"\"><\/script>\n","protected":false},"excerpt":{"rendered":"Contests are indisputably an excellent method of obtaining new leads. But what happens next? You want to make leads work for you, while giving customers a good experience and following best practices for privacy and data protection. If you still haven\u2019t linked your leads from online contests to Marketo,\u200b keep reading!\n","protected":false},"author":15,"featured_media":63171,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[7070,7067],"tags":[],"class_list":{"0":"post-63170","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-interactive-marketing","8":"category-social-media-promotions"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Connect New Leads with your CRM<\/title>\n<meta name=\"description\" content=\"Online promotions are a powerful tool for collecting leads. Learn how to qualify, manage, and nurture leads with Marketo CRM and Zapier for CRM.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.easypromosapp.com\/blog\/en\/marketo-leads-crm\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Connect New Leads with your CRM\" \/>\n<meta property=\"og:description\" content=\"Online promotions are a powerful tool for collecting leads. Learn how to qualify, manage, and nurture leads with Marketo CRM and Zapier for CRM.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.easypromosapp.com\/blog\/en\/marketo-leads-crm\/\" \/>\n<meta property=\"og:site_name\" content=\"Easypromos Blog: digital engagement strategies and examples for brands\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/easypromos\" \/>\n<meta property=\"article:published_time\" content=\"2018-10-10T09:59:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-09T07:15:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/xxss-como-promocionar-un-sorteo-reels.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Easypromos team\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Easypromos team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/marketo-leads-crm\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/marketo-leads-crm\/\"},\"author\":{\"name\":\"Easypromos team\",\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/#\/schema\/person\/e3d62ba6bfad28649c53f1e4c9eaa043\"},\"headline\":\"How to Connect New Leads with your CRM\",\"datePublished\":\"2018-10-10T09:59:42+00:00\",\"dateModified\":\"2025-05-09T07:15:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/marketo-leads-crm\/\"},\"wordCount\":779,\"image\":{\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/marketo-leads-crm\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/header_Connect_new_leads_with_your_CRM.jpg\",\"articleSection\":[\"Interactive Marketing\",\"Social Media Promotions\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/marketo-leads-crm\/\",\"url\":\"https:\/\/www.easypromosapp.com\/blog\/en\/marketo-leads-crm\/\",\"name\":\"How to Connect New Leads with your CRM\",\"isPartOf\":{\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/marketo-leads-crm\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/marketo-leads-crm\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/header_Connect_new_leads_with_your_CRM.jpg\",\"datePublished\":\"2018-10-10T09:59:42+00:00\",\"dateModified\":\"2025-05-09T07:15:57+00:00\",\"author\":{\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/#\/schema\/person\/e3d62ba6bfad28649c53f1e4c9eaa043\"},\"description\":\"Online promotions are a powerful tool for collecting leads. 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