{"id":63265,"date":"2018-11-08T07:18:16","date_gmt":"2018-11-08T06:18:16","guid":{"rendered":"https:\/\/www.easypromosapp.com\/blog\/instagram-advent-calendar\/"},"modified":"2025-09-15T08:57:53","modified_gmt":"2025-09-15T06:57:53","slug":"instagram-advent-calendar","status":"publish","type":"post","link":"https:\/\/www.easypromosapp.com\/blog\/en\/instagram-advent-calendar\/","title":{"rendered":"Instagram Advent Calendar for your Christmas campaign"},"content":{"rendered":"\n

The key to creating an online Advent Calendar<\/a> for social media is to plan in advance and to have clear objectives of the steps to follow and participation dynamic. In this article we will go over a step-by-step guide on how your calendar should be. As well as providing some resources to make configuring it easier for you.<\/p>\n\n\n\n

\"Advent<\/a><\/figure>\n\n\n\n



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How to create a social media advent calendar?<\/h2>\n\n\n\n

Giveaways and prizes<\/h3>\n\n\n\n

One of the most important aspects when creating an Advent Calendar on Social media<\/strong> is to decide in advance how many giveaways you will conduct and what prizes you will be giving away. To do this, you must take into account your target audience, the products you want to showcase, the size of your community, etc., to create an attractive promotional campaign that captivates users and generates engagement with your brand.<\/p>\n\n\n\n

Depending on your brand’s Christmas marketing objectives, there are three options to organize an Advent Calendar on social media<\/strong>, whether it’s on Instagram or Facebook. <\/p>\n\n\n\n

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  1. 5 days, 5 giveaways – <\/b>choose one week of the Advent month to run your 5 daily giveaways. You’ll need to create or schedule 5 posts, one for each day of the week. To organize this sort of Instagram Advent Calendar, use your BASIC subscription plan<\/a> to run unlimited Instagram giveaways.<\/li>\n\n\n\n
  2. Run a final big prize.<\/b> Go big or go home! Another option is to give way a grand prize among all the users who comment on the five posts of your Advent Calendar. As in the previous case, your brand would publish one post per day and ask users to leave a comment on each one. The grand prize draw would take place on the sixth day, after the final calendar post. This kind of action requires an active Basic PRO plan<\/a>.<\/li>\n\n\n\n
  3. Advent Calendar with daily giveaways and a final big prize – <\/strong>The third option is to combine the two previous options to create a more comprehensive promotional campaign by giving away a prize each day during the five days of the calendar, or all 24 if you go for the complete version, and conducting a final draw among all participants. In this case, an active Basic PRO plan is necessary to carry out the giveaways.<\/li>\n<\/ol>\n\n\n\n


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    How to pick and announce the winners of your Instagram Advent Calendar<\/h3>\n\n\n\n

    Once the participation period for each giveaway has ended (after 24 hours of participation for each giveaway, or after the five days of the calendar have passed), it’s time to select the winner or winners of the giveaway using Easypromos.<\/p>\n\n\n\n

    Our recommendation is to carry out a daily giveaway<\/b> as this dynamic resembles the traditional Advent Calendar<\/strong> the most. In this case, you will have to: <\/p>\n\n\n\n