{"id":63842,"date":"2019-01-17T09:35:25","date_gmt":"2019-01-17T08:35:25","guid":{"rendered":"https:\/\/www.easypromosapp.com\/blog\/giveaways-collaborators-sponsors\/"},"modified":"2026-06-30T11:08:16","modified_gmt":"2026-06-30T09:08:16","slug":"giveaways-collaborators-sponsors","status":"publish","type":"post","link":"https:\/\/www.easypromosapp.com\/blog\/en\/giveaways-collaborators-sponsors\/","title":{"rendered":"How to manage giveaway collaboration on social media"},"content":{"rendered":"\n

These collaborations are especially common on Instagram, where brands can either publish a shared giveaway post using Instagram Collabs or promote the same giveaway through separate posts. They can also involve Facebook or other social networks, although the participation model differs depending on the platform.<\/p>\n\n\n\n

In this article, we explain the main types of social media giveaway collaborations and how Easypromos helps brands gather participants, manage collaborators, and select winners transparently.
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How does a giveaway collaboration work?<\/h2>\n\n\n\n

When planning a giveaway on social media, collaborating with another brand or influencer is an effective way to increase visibility<\/b> and attract more participants<\/b>. Because collaborators often have complementary audiences, these campaigns can significantly extend a brand’s reach<\/b> and introduce it to potential new customers.<\/p>\n\n\n\n

Collaborative giveaways can be organized in different ways depending on the social network. Some campaigns use a single shared post, while others rely on separate posts published by each collaborator. While the latter approach is simple for participants, it creates a challenge for organizers: how do you combine all the comments from different posts, profiles, or even social networks into a single giveaway and select one winner fairly?<\/p>\n\n\n\n

The answer depends on how the collaboration is structured. Easypromos supports several collaboration models depending on how the giveaway is published and which social networks are involved. In the following sections, we’ll explain how each collaboration model works and how to manage participants efficiently.<\/p>\n\n\n\n


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Giveaway collaboration on Instagram<\/h2>\n\n\n\n

Easypromos supports different ways of running collaborative giveaways on Instagram<\/strong>. The right setup depends on how the campaign is published and how participating brands or influencers want to share it. If you’re looking for a broader guide to planning this type of campaign, read our article on How to Run a Giveaway Collaboration<\/a><\/strong>.<\/p>\n\n\n\n

Instagram Collabs: One Giveaway, One Shared Post<\/h3>\n\n\n\n

Instagram Collabs<\/strong> is an Instagram feature that allows two accounts to co-author the same Feed post or Reel. Once the invited collaborator accepts the invitation, the post is published on both profiles, sharing the same comments, likes, and engagement.<\/p>\n\n\n\n

\"Instagram<\/figure>\n\n\n\n

Because participants interact with a single shared post, Easypromos can automatically import all comments and include every participant in the same giveaway. No additional setup is required beyond connecting the original Instagram post to the giveaway.<\/p>\n\n\n\n

This is the simplest collaboration model when two brands or a brand and an influencer want to promote the same giveaway using one shared publication.<\/p>\n\n\n\n


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Collaborative Giveaways Across Multiple Instagram Accounts<\/h3>\n\n\n\n

Unlike Instagram Collabs<\/strong>, this collaboration model uses separate giveaway posts<\/strong>. One brand publishes the original giveaway, while the collaborating brands or influencers publish their own version on their Instagram profiles. Participants can comment on any of the posts to enter the giveaway.<\/p>\n\n\n\n

When the campaign ends, Easypromos Multi-Network Giveaway<\/a><\/strong> allows the organizing brand to combine participants from every collaborating post into a single giveaway. This means brands do not need to redirect everyone to one original post\u2014participants can enter through whichever collaborating account they follow.<\/p>\n\n\n\n

\"Example<\/figure>\n\n\n\n

To make this possible, the organizing brand creates a Multi-Network Giveaway<\/strong> and generates invitation links for the collaborating accounts. Each collaborator simply opens the invitation, signs in with their Instagram account, and selects the giveaway post they want to include. Easypromos then imports the participants from every approved post into a single participant pool for one transparent winner selection.<\/p>\n\n\n\n

The setup process is simple:<\/p>\n\n\n\n