{"id":63853,"date":"2019-01-09T09:12:23","date_gmt":"2019-01-09T08:12:23","guid":{"rendered":"https:\/\/www.easypromosapp.com\/blog\/promote-giveaway-email-marketing\/"},"modified":"2025-10-09T15:55:06","modified_gmt":"2025-10-09T13:55:06","slug":"promote-giveaway-email-marketing","status":"publish","type":"post","link":"https:\/\/www.easypromosapp.com\/blog\/en\/promote-giveaway-email-marketing\/","title":{"rendered":"How to Promote Your Giveaway with Email Marketing"},"content":{"rendered":"\n<p>You already know that a great giveaway depends on <strong>great&nbsp;publicity<\/strong>. It&#8217;s important to share as widely as possible: with your mailing list, on social media, and on your website. So let&#8217;s talk about how to boost your giveaway with email marketing &#8211; and how to follow up afterward.<\/p>\n\n\n\n<p>There are <strong>3&nbsp;key&nbsp;moments&nbsp;for&nbsp;email&nbsp;marketing<\/strong> when you run an online giveaway.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>First, you have to <strong>announce the giveaway<\/strong>. <\/li>\n\n\n\n<li>Next, you should keep up the pace during the contest, with <strong>reminders, welcome messages<\/strong>, and <strong>winners&#8217;&nbsp;announcements<\/strong>.<\/li>\n\n\n\n<li>Finally, you need to <strong>give people a reason to stay in touch<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Plan your emails to promote your giveaway<\/h2>\n\n\n\n<p>Before we dive in, let&#8217;s have a quick reminder of <strong>what makes&nbsp;a&nbsp;good&nbsp;email<\/strong>. If you really want to make an impact on consumers, then you should plan every campaign message well in advance. Here are the essential points:<\/p>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Platform.&nbsp;<\/strong>You can use your standard mailing services, such as Mailchimp or Intercom. Or you can speed things up with an email service that&#8217;s integrated with your contest. With Easypromos, you can send automatic, personalized emails to everyone who registers for the contest.<\/li>\n\n\n\n<li><strong>Type<\/strong>. Think about your audience and the kind of content they expect from you. Will they spot your contest in a regular newsletter, or do you want to send a special mailshot?<\/li>\n\n\n\n<li><strong>Subject line<\/strong> <strong>for your giveaway email<\/strong>. Give your readers a reason to click. Make the contest sound exciting and urgent. It can&#8217;t hurt to advertise the prize, as well!<\/li>\n\n\n\n<li><strong>Tone.<\/strong> Just like your email type, make sure that you use the right tone to reach your audience. Let them know that you&#8217;re excited about the giveaway &#8211; but don&#8217;t stray too far from your normal brand voice.<\/li>\n\n\n\n<li><strong>Design<\/strong>. Make sure your email is on-brand and attractive with the right colors, layout, and images. Use videos, gifs, or animations to take it to the next level! Don&#8217;t forget to add alt-text and descriptions for accessibility.<\/li>\n\n\n\n<li><strong>Call&nbsp;to&nbsp;Action<\/strong>. Finally, the most important point. Share a direct link to your promotion, and explain exactly how people can take part. <\/li>\n<\/ul>\n\n\n\n<p><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Announce the giveaway with email marketing for further reach and visibility<\/h2>\n\n\n\n<p>The first email in your campaign should be the giveaway announcement. It&#8217;s sad but true that we sometimes see exciting, creative giveaways &#8211; with zero participants. Why? Because nobody told customers the competition was open!<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><a href=\"https:\/\/reallygoodemails.com\/behavioral\/engagement\/one-day-to-go-will-you-win-a-prize\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/Example-of-announcing-a-giveaway-with-email-marketing.png\" alt=\"Example of announcing a giveaway with email marketing. The title text reads, &quot;Yay for 100k!&quot; The email ends with a large green button, marked &quot;enter now&quot;.\" loading=\"lazy\" class=\"wp-image-16869\" style=\"width:590px\"\/><\/a><figcaption class=\"wp-element-caption\">Example via reallygoodemails.com<\/figcaption><\/figure>\n<\/div>\n\n\n<p>You can easily announce a giveaway with email marketing. Your email contacts are already interested in your brand and want to stay in touch. So an online giveaway is a perfect way to reward their interest and highlight specific products. <\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Thank participants for entering your giveaway and serve up some email reminders<\/h2>\n\n\n\n<p>Announcing your contest is only the beginning. You should be with participants every step of the way, sharing updates and reminders via email.<\/p>\n\n\n\n<p>Why is this step so important? There are several good reasons!<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Transparency<\/strong>. Consumers want to know that their chosen brands are open and honest. A well-administered giveaway is a fantastic opportunity to show that you can be trusted. Share updates about how the winners will be selected, and make sure you announce the decision.<\/li>\n\n\n\n<li><strong>Thanks.<\/strong> When they join your giveaway, people are sharing their time, attention, and personal data with you. That deserves some thanks! You can send a simple email, welcoming people to the giveaway &#8211; or you can offer a more tangible reward, as in this example. <\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/email-giveaway-announcement-911x1024.webp\" alt=\"giveaway announcement \" loading=\"lazy\" class=\"wp-image-33302\" style=\"width:456px;height:512px\"\/><\/a><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Reminders.<\/strong> Most giveaways have a closing date, and a limited timeframe to claim prizes. If you&#8217;ve asked people to collect votes or <a href=\"https:\/\/www.easypromosapp.com\/refer-a-friend\/\">refer friends<\/a> to win a prize, then they might need a nudge, too. Send carefully-timed emails to give your contest a sense of urgency, and keep the excitement at a fever pitch.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/Example-of-a-reminder-for-a-giveaway-with-email-marketing.webp\" alt=\"Example of a reminder for a giveaway with email marketing. The title text reads, &quot;Don't forget to claim your $50 gift&quot;. The CTA button reads &quot;Claim your gift now&quot;.\" loading=\"lazy\" class=\"wp-image-29271\" style=\"width:425px;height:818px\"\/><figcaption class=\"wp-element-caption\">Example via reallygoodemails.com<\/figcaption><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>The&nbsp;final&nbsp;prize&nbsp;draw<\/strong>. Most importantly of all, you need to share the results of the giveaway! This is a key moment, so your announcement should be as dynamic as possible.<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><a href=\"https:\/\/www.easypromosapp.com\/winners_video\/\">Use Show Mode<\/a> to create instant, viral video with thrilling sound effects. Announce your contest winners with a dramatic drum roll and a burst of confetti!<\/p>\n<\/blockquote>\n\n\n\n<p><iframe height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/Qv_jFjvyuFU\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\" style=\"width:100%;&quot;\"><\/iframe><\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Follow up the giveaway with email marketing to build a relationship<\/h2>\n\n\n\n<p>Here&#8217;s a secret: <strong>your giveaway is never really over<\/strong>. <\/p>\n\n\n\n<p>When you run an online contest, you open the door to a new relationship with your customers. Some of them will be new sales leads; others will already be fans of your brand, who now trust and appreciate you more than ever. <\/p>\n\n\n\n<p>That&#8217;s why it&#8217;s so important to follow up with email marketing and remarketing. <strong>You&nbsp;can&#8217;t&nbsp;afford&nbsp;to&nbsp;let&nbsp;those&nbsp;leads&nbsp;go&nbsp;cold<\/strong>.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/Example-of-awarding-a-prize-from-a-giveaway-with-email-marketing.png\" alt=\"Example of a reminder after a giveaway with email marketing. This example, from Starbucks, explains how to use reward points in 3 easy steps.\" loading=\"lazy\" class=\"wp-image-16873\" style=\"width:390px\"\/><figcaption class=\"wp-element-caption\">Example via reallygoodemails.com<\/figcaption><\/figure>\n<\/div>\n\n\n<p>At a minimum, you should close out the giveaway with an email to <strong>everyone who took part<\/strong>. Say thank you, declare the winners, and tease your next competition.<\/p>\n\n\n\n<p>But you can go further. Offer a small gift or discount code as a <strong>consolation prize<\/strong> to those who didn&#8217;t win. Suggest some <strong>next steps<\/strong> with your brand, like joining a reward scheme or visiting you in-store. And if you added people to your regular mailing list, then they should be welcomed with <strong>targeted onboarding emails<\/strong>.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Use the email platform to send personalized, automated emails to everyone who joins your contests. <a href=\"https:\/\/panel.easypromosapp.com\/register\/?utm_source=Easypromos&amp;utm_medium=blog&amp;utm_campaign=giveaway-with-email-marketing\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Sign up<\/a> and run a giveaway with email marketing &#8211; the easy way.<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/try.easypromosapp.com\/request-a-demo\/?utm_source=Easypromos&amp;utm_medium=blog&amp;utm_campaign=promote-giveaway-email-marketing\" target=\"_blank\" rel=\" noreferrer noopener nofollow\"><img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/Request-a-DEMO-1_1.webp\" alt=\"Request a DEMO\" loading=\"lazy\" class=\"wp-image-98064\" srcset=\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/Request-a-DEMO-1_1.webp 800w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/Request-a-DEMO-1_1-300x169.webp 300w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/Request-a-DEMO-1_1-768x432.webp 768w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/Request-a-DEMO-1_1-390x219.webp 390w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"Social media has become an essential part of marketing &#8211; but it&#8217;s not the whole story. Email is still the most powerful tool to generate leads, follow up, and build a relationship with your customers. Here&#8217;s how.\n","protected":false},"author":25,"featured_media":104479,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[7070],"tags":[],"class_list":{"0":"post-63853","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-interactive-marketing"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Promote Your Giveaway with Email Marketing<\/title>\n<meta name=\"description\" content=\"See real giveaway email examples that attracted participants and get started with your email marketing campaign to make your giveaway viral.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.easypromosapp.com\/blog\/en\/promote-giveaway-email-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Promote Your Giveaway with Email Marketing\" \/>\n<meta property=\"og:description\" content=\"See real giveaway email examples that attracted participants and get started with your email marketing campaign to make your giveaway viral.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.easypromosapp.com\/blog\/en\/promote-giveaway-email-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Easypromos Blog: digital engagement strategies and examples for brands\" \/>\n<meta property=\"article:published_time\" content=\"2019-01-09T08:12:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-09T13:55:06+00:00\" \/>\n<meta property=\"og:image\" 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