{"id":63870,"date":"2019-02-01T12:48:48","date_gmt":"2019-02-01T12:48:48","guid":{"rendered":"https:\/\/www.easypromosapp.com\/blog\/experiential-retail-promotions\/"},"modified":"2024-07-18T14:01:09","modified_gmt":"2024-07-18T12:01:09","slug":"experiential-retail-promotions","status":"publish","type":"post","link":"https:\/\/www.easypromosapp.com\/blog\/en\/experiential-retail-promotions\/","title":{"rendered":"How Experiential Retail and Live Promotions Increase Sales In-Store"},"content":{"rendered":"\n<p>As online shopping started to take over the retail sector, a clear divide emerged: brick-and-mortar stores were for the conventional shopping experience, while online stores were for convenience. But with <strong>brick-and-mobile&nbsp;marketing<\/strong>, you no longer have to choose. Instead, you can offer retail promotions to your customers, combining online convenience and innovation with authentic, live interactions. Here are just a few ideas:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Create themed or pop-up stores for holidays, seasons, and special events<\/li>\n\n\n\n<li>Speed up product search and payment<\/li>\n\n\n\n<li>Offer exclusive discounts for visitors to your store<\/li>\n\n\n\n<li>Create micro-communities for key products<\/li>\n\n\n\n<li>Collect and reward instant customer feedback<\/li>\n\n\n\n<li>Incentivize customers to share your store online<\/li>\n<\/ul>\n\n\n\n<p class=\"has-text-align-left\">In this post, we&#8217;ll examine <strong>why&nbsp;customers&nbsp;love&nbsp;experiential&nbsp;retail<\/strong>, and <strong>how&nbsp;to&nbsp;implement&nbsp;brick-and-mobile&nbsp;marketing<\/strong> so you can boost brand engagement and <a href=\"https:\/\/www.easypromosapp.com\/product-promotion-solutions\/\">promote your product<\/a> with fun retail promotion ideas. Let&#8217;s take a look!<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Benefits of experiential retail and retail promotions<\/h2>\n\n\n\n<p>Experiential retail is about letting your customers <strong>have&nbsp;it&nbsp;all<\/strong>. They want the <strong>convenience<\/strong> of online shopping, the <strong>excitement<\/strong> of new technology, and the <strong>authenticity<\/strong> of visiting your brand in person. A full, 360-degree retail experience might include personal recommendations from your staff, AI-informed product offers through your app, and a streamlined process to collect online orders. (We&#8217;ll share some more specific examples later on.)<\/p>\n\n\n\n<p>Experiential retail is also an opportunity to <strong>strengthen the relationship<\/strong> between your brand and your audience. When you create a multi-channel experience, you remind customers that they can find you anywhere: on their mobile, in-store, on social media, et cetera.<\/p>\n\n\n\n<p>Finally &#8211; and most importantly &#8211; <strong>your&nbsp;customers&nbsp;are&nbsp;ready&nbsp;for&nbsp;experiential retail<\/strong>. <a rel=\"noreferrer noopener\" aria-label=\"Over 70% (opens in a new tab)\" href=\"https:\/\/www.salesforce.com\/blog\/2018\/08\/digital-shopper-first-retail-report-research\" target=\"_blank\">Over 70%<\/a> of customers already use their mobile phones in-store, and <a rel=\"noreferrer noopener\" aria-label=\"60% (opens in a new tab)\" href=\"https:\/\/www.itproportal.com\/features\/consumers-love-in-store-technology-so-its-time-for-retailers-to-respond\/\" target=\"_blank\">60%<\/a> have used and enjoyed AI product kiosks. In fact, 67% believe that <strong>retailers&nbsp;should&nbsp;make&nbsp;technology&nbsp;a&nbsp;priority<\/strong>. People expect a smart, dynamic retail experience. And you can&#8217;t afford to disappoint them.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to increase sales with in-store retail promotions<\/h2>\n\n\n\n<p>So what does experiential retail actually look like? <strong>That depends on you, your brand, and your budget<\/strong>. Brick-and-mobile marketing can be as simple as sharing an in-store coupon or inviting users to give a spin to an online prize wheel. Or you can go big, with artificial intelligence, interactive tech, and special events.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Dress your store for holidays, seasons, and special events<\/h3>\n\n\n\n<p>Let&#8217;s start with a classic. Shopkeepers have dressed their windows with seasonal displays for as long as windows have existed. With modern technology, you can be more creative than ever before. In the 21st century, <strong>pop-up shops<\/strong> and <strong>internet references<\/strong> are a key part of the experience.<\/p>\n\n\n\n<p>For example, the team behind Deadpool 2 decided to market the movie with a little experiential retail. They created a <strong>retro&nbsp;Blockbuster&nbsp;pop-up<\/strong>, in a nod to online nostalgia.<\/p>\n\n\n\n<p>They added an element of competition for extra spice. Anyone with an original Blockbuster membership card (remember that blue and yellow plastic?) could get one of 1989 free copies. Or they could win by demonstrating their &#8220;superpower&#8221; to staff in-store. Given that this was a Deadpool promotion, we didn&#8217;t ask exactly what those superpowers were&#8230;<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/37e5f750e58cd7e5c9830d3e46f8ce7d-1024x626.jpg\" alt=\"Retro pop-up Blockbuster store for experiential retail promotion\" loading=\"lazy\" class=\"wp-image-16929\" style=\"width:690px\"\/><figcaption class=\"wp-element-caption\">Image via <a href=\"https:\/\/www.yahoo.com\/entertainment\/deadpool-reopening-blockbuster-uk-flog-deadpool-2-100817978.html?guccounter=1\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Yahoo.com (opens in a new tab)\">Yahoo.com<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p><strong>Festive or seasonal promotions<\/strong> are also popular. Decorations, music, themed activities and photo booths will draw customers into your store, and keep them entertained. <\/p>\n\n\n\n<p>Here&#8217;s a simple example from a shopping centre. Each location in the mall decorated their windows for winter. Customers could stroll around, take a look, and then <a href=\"https:\/\/www.easypromosapp.com\/photo-contest\/\">upload a photo of their favorite<\/a> for the chance to win $500.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/Digital-marketing-for-retail-favorite-Christmas-.webp\" alt=\"Screenshots of Christmas experiential retail competition with voting\" loading=\"lazy\" class=\"wp-image-29257\" style=\"width:638px;height:434px\"\/><\/a><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>Finally, there&#8217;s the high-tech option. Integrate your shopping experience with <strong>apps or automatic scanners<\/strong> for a seamless experience.<\/p>\n\n\n\n<p>Take this example from Good Housekeeping. They created a pop-up store where customers could view and test products in a home setting. And when they selected the products they wanted, an automatic Amazon delivery was set up.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/gh-lab-store-1536250792.jpg\" alt=\"Artist's projection of Good Housekeeping pop-up store for experiential retail with Amazon\" loading=\"lazy\" class=\"wp-image-16930\" style=\"width:690px\"\/><figcaption class=\"wp-element-caption\">Image via <a rel=\"noreferrer noopener\" aria-label=\"GoodHousekeeping.com (opens in a new tab)\" href=\"https:\/\/www.goodhousekeeping.com\/life\/money\/a23008587\/good-housekeeping-mall-of-america-store\/\" target=\"_blank\">GoodHousekeeping.com<\/a><br><\/figcaption><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Speed up product search and payment with interactive content<\/h3>\n\n\n\n<p>That Good Housekeeping-Amazon stunt was just a taste of things to come. As consumers get used to the one-click convenience of online shopping, they expect a full range of products in store.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/cb2945a70d414aefc3ec1a5e17c5f429.jpg\" alt=\"Nike store with experiential retail features including members-only product collection\" loading=\"lazy\" class=\"wp-image-16931\" style=\"width:690px\"\/><figcaption class=\"wp-element-caption\">Image via <a href=\"https:\/\/www.marketingdive.com\/news\/how-nike-and-rei-made-experiential-retail-a-strategy\/531522\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Marketingdive.com (opens in a new tab)\">Marketingdive.com<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>Nike catered to this with their Nike Live pop-up store. Nike Plus members could use the app to reserve products in store, scan barcodes for product info, and earn rewards. They could even text store associates to organize returns and exchanges.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Offer exclusive discounts for visitors to your store with mobile devices<\/h3>\n\n\n\n<p>Discounts are a perennial favorite with customers. They incentivize sales, reward loyalty, and create a welcoming, generous experience. And they can be as low- or high-tech as you please. <\/p>\n\n\n\n<p>Here&#8217;s a simple but effective example from a jewellery store. They offered a range of giftcards in a <a href=\"https:\/\/www.easypromosapp.com\/sweepstakes\/\">prize draw for customers who signed up online<\/a>. <\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/Gift-voucher-banner-768x610-1.webp\" alt=\"Banner of experiential retail promotion with exclusive in-store gift cards\" loading=\"lazy\" class=\"wp-image-34306\" style=\"width:689px;height:547px\"\/><\/a><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>It provided a strong, clear incentive for customers to visit the store and redeem their rewards. Plus, the jewellery store used the competition design to show off a range of products available.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/Gift-voucher-details.png\" alt=\"In-store gift card\" loading=\"lazy\" class=\"wp-image-16933\" style=\"width:690px\"\/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Create micro-communities for key products<\/h3>\n\n\n\n<p>Experiential retail isn&#8217;t just about offering benefits to the customer. It&#8217;s also an opportunity for you to expand your experience of sales, marketing, and branding.<\/p>\n\n\n\n<p>What does that mean? As customers move around the store, use your app, or interact with you online, they share information about their shopping habits. You can seize the opportunity to learn more about your target market, qualify leads, and build specific communities.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/onpackpromo1-300x284.png\" alt=\"Experiential retail promotion with QR codes on products to share online\" loading=\"lazy\" class=\"wp-image-16937\"\/><figcaption class=\"wp-element-caption\">Image via Surveyanyplace.com<\/figcaption><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>Here&#8217;s a brilliant example of micro-targeting by the confectionery brand Astra Sweets. They added a QR code to the packets of one specific product: mini marshmallows. Anyone who bought the marshmallows could scan the code to take an online survey. And of course, there was a <a href=\"https:\/\/www.easypromosapp.com\/surveys\/\">prize for one lucky survey respondent<\/a>.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/Frisia-community-survey-screen.png\" alt=\"Screenshot of experiential retail survey\" loading=\"lazy\" class=\"wp-image-16934\"\/><figcaption class=\"wp-element-caption\">Image via Surveyanyplace.com<\/figcaption><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>97% of respondents went on to share an email address, and many of them also shared product photos online. So as well as offering added value, the brand collected highly specific leads.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Collect and reward instant customer feedback<\/h3>\n\n\n\n<p>As well as qualifying leads, you can collect <strong>instant&nbsp;customer&nbsp;feedback<\/strong> when you offer a connected, rewarding experience in store. <\/p>\n\n\n\n<p>Here&#8217;s a fantastic example from a restaurant chain. First, they drew people in with themed dishes and decorations for the Super Bowl. <\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/Survey-banner-768x383-1.webp\" alt=\"Banner of experiential restaurant promotion for SuperBowl\" loading=\"lazy\" class=\"wp-image-34576\" style=\"width:690px;height:344px\"\/><\/a><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>Everyone who ordered the Super Bowl Wings was invited to complete a quick quiz through their smartphone. They could share their predictions for the championship &#8211; and say which wing sauce they had enjoyed the most.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/Survey-screenshots.webp\" alt=\"Screenshots of experiential retail survey with targeted rewards\" loading=\"lazy\" class=\"wp-image-29632\" style=\"width:638px;height:432px\"\/><\/a><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>With those two questions, the brand received a whole pile of information. They had <strong>contact details<\/strong> from a specific customer segment; they reinforced their theme <strong>image<\/strong>; and they had a range of <strong>customer feedback<\/strong> on their menu.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Incentivize customers with interactive content and encourage them to share your store online<\/h3>\n\n\n\n<p>Finally, remember that connecting on social media isn&#8217;t just for the benefit of your customers. It&#8217;s also an opportunity to raise brand awareness, increase engagement, and share user-generated content.<\/p>\n\n\n\n<p>This is particularly important if you target younger demographics, such as Gen Z.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Companies should encourage Gen Zers to share photos and videos with their purchases, create polls and contests on social media and, most importantly, listen and respond to their feedback.<\/p>\n<\/blockquote>\n\n\n\n<p>&#8211; <a href=\"https:\/\/salesfloor.net\/2017\/08\/generations-shopping-habits\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Sarah Spivey (opens in a new tab)\">Sarah Spivey<\/a>, CMO of Bazaarvoice<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/Video-contest-banner.png\" alt=\"Banner of experiential retail promotion with in-store video contest\" loading=\"lazy\" class=\"wp-image-16938\" style=\"width:690px\"\/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>We like this example from a guitar store. They offered some very generous prizes for customers who visited the store, tried out an amp, and then posted the video online. <\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/Video-contest-screenshots-.webp\" alt=\"video contest \" loading=\"lazy\" class=\"wp-image-29169\" style=\"width:638px;height:429px\"\/><\/a><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>In doing so, they advertized their products, reached out online, and rewarded customers for visiting them in-store. It was the epitome of experiential retail.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Want to create original, interactive promotions? <a href=\"https:\/\/www.easypromosapp.com\/live-chat\/\">Get in touch<\/a> to discuss your experiential retail strategy and choose from over 30 apps.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"Online shopping is quick and easy &#8211; but 80% of customers say that physical stores are still essential. They&#8217;re looking for interaction, assistance and entertainment from your brand. So let&#8217;s take a look at how in-store experiential retail and digital promotions could transform your sales.\n","protected":false},"author":25,"featured_media":63871,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[7070],"tags":[],"class_list":{"0":"post-63870","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-interactive-marketing"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Experiential Retail and Live Promotions Increase Sales In-Store<\/title>\n<meta name=\"description\" content=\"Increase in-store sales with our retail promotion ideas. Just modify your marketing approach and sit back to reap the benefits.\" \/>\n<meta name=\"robots\" content=\"index, nofollow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.easypromosapp.com\/blog\/en\/experiential-retail-promotions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Experiential Retail and Live Promotions Increase Sales In-Store\" \/>\n<meta property=\"og:description\" content=\"Increase in-store sales with our retail promotion ideas. Just modify your marketing approach and sit back to reap the benefits.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.easypromosapp.com\/blog\/en\/experiential-retail-promotions\/\" \/>\n<meta property=\"og:site_name\" content=\"Easypromos Blog: digital engagement strategies and examples for brands\" \/>\n<meta property=\"article:published_time\" content=\"2019-02-01T12:48:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-18T12:01:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/xxss_header_Experiential_retail_live_promotions_to_increase_sales_in_store.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Corinna Keefe\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Corinna Keefe\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/experiential-retail-promotions\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/experiential-retail-promotions\/\"},\"author\":{\"name\":\"Corinna Keefe\",\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/#\/schema\/person\/16fe4b67ed28fec22d12cf96e151a364\"},\"headline\":\"How Experiential Retail and Live Promotions Increase Sales In-Store\",\"datePublished\":\"2019-02-01T12:48:48+00:00\",\"dateModified\":\"2024-07-18T12:01:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/experiential-retail-promotions\/\"},\"wordCount\":1297,\"image\":{\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/experiential-retail-promotions\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/header_Experiential_retail_live_promotions_to_increase_sales_in_store.jpg\",\"articleSection\":[\"Interactive Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/experiential-retail-promotions\/\",\"url\":\"https:\/\/www.easypromosapp.com\/blog\/en\/experiential-retail-promotions\/\",\"name\":\"How Experiential Retail and Live Promotions Increase Sales In-Store\",\"isPartOf\":{\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/experiential-retail-promotions\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/experiential-retail-promotions\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/header_Experiential_retail_live_promotions_to_increase_sales_in_store.jpg\",\"datePublished\":\"2019-02-01T12:48:48+00:00\",\"dateModified\":\"2024-07-18T12:01:09+00:00\",\"author\":{\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/#\/schema\/person\/16fe4b67ed28fec22d12cf96e151a364\"},\"description\":\"Increase in-store sales with our retail promotion ideas. 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