{"id":64204,"date":"2019-03-04T12:02:47","date_gmt":"2019-03-04T12:02:47","guid":{"rendered":"https:\/\/www.easypromosapp.com\/blog\/user-generated-content-for-retail-marketing\/"},"modified":"2023-05-10T11:43:32","modified_gmt":"2023-05-10T09:43:32","slug":"user-generated-content-for-retail-marketing","status":"publish","type":"post","link":"https:\/\/www.easypromosapp.com\/blog\/en\/user-generated-content-for-retail-marketing\/","title":{"rendered":"How to Collect User-Generated Content for Retail Marketing in Store"},"content":{"rendered":"\n

This article will focus on how store owners and entrepreneurs can benefit from user-generated content<\/a> for retail marketing. So let\u2019s take a look, shall we?<\/p>\n\n\n\n

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Use a branded hashtag to collect user-generated content<\/h2>\n\n\n\n

Using hashtags is the easiest way to encourage your customers to start creating user-generated content.<\/p>\n\n\n\n

By establishing a brand-specific hashtag<\/strong>, you\u2019re opening your brand to communicate with your clients, both current and potential. First off, it makes your company considerably more discoverable<\/strong>, which will in effect drive additional customers to your social media channels. <\/p>\n\n\n\n

A brand hashtag will also ensure that people who are the proponents and advocates of your store will have their voices heard. This will provide them with a platform to share UGC<\/strong>.<\/p>\n\n\n\n

Furthermore, you\u2019ll have the opportunity to reuse this user-generated content for retail marketing on your blog or any other resource \u2014 with their permission, of course.<\/p>\n\n\n\n

For example, a highly successful user-generated content campaign by Applebee\u2019s used the hashtag #Fantographer to share photos of their meal. So, the brand made entering the contest easy: just go to Applebee\u2019s, order something, and take a good-looking photo.<\/p>\n\n\n\n

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The campaign boosted the brand’s online presence almost instantly. Within just three months, it provided 27% more social media followers and a 25% increase in engagement.<\/p>\n\n\n\n

Keep in mind that the existence of user-generated content within your hashtag will encourage other users to share. People want to be passionate about the brands they identify with<\/strong>. Providing a channel for meaningful interactions gives these feelings an outlet.<\/p>\n\n\n\n

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Are you looking for effective ways to collect user-generated content? Discover all the UGC solutions offered by Easypromos<\/a>. <\/p>\n\n\n\n

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Place relevant UGC in-store<\/h2>\n\n\n\n

More and more people research online<\/strong> but buy offline. In fact, RetailTouchPoints suggested that user-generated content influenced up to 45% of purchases in 2017. But how exactly should retail brands use UGC to make a sale?<\/p>\n\n\n\n

Use screens to display user-generated content in-store. For example, a business can install an Instagram display to share other customers’ experience of the products on offer. You could use a traditional screen, or an interactive touch-screen for customers to choose their own content. <\/p>\n\n\n\n

Here\u2019s an Instagram photo display in a Nine West Store:<\/p>\n\n\n\n

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A display like this, next to specific products, can influence a customer\u2019s decision. As customers increasingly use UGC for product research, try to match the display to the products in-store.<\/p>\n\n\n\n

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Encourage clients to share their experience<\/h2>\n\n\n\n

Perhaps the most compelling type of user-generated content is an honest review of a product or service. It\u2019s very common for people to talk about their interactions with a particular brand online. Encourage your customers to write or post about their experience at your store.<\/p>\n\n\n\n

Be creative about incentivizing them<\/a> to share their experiences. A prevalent example for stores, shops, and restaurants is to make location-specific pictures on social media platforms like Instagram or Facebook.<\/p>\n\n\n

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This way, you\u2019ll be able to instantly turn your followers into brand advocates by linking their positive experiences with your physical store. Their feedback will be a great addition to your marketing campaign. <\/p>\n\n\n\n

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Play with different types of user-generated content<\/h2>\n\n\n\n

Encourage your followers to create different types of content promoting your products. In particular, motivate your customers to create content that can be posted on the platform where you have your biggest following.<\/p>\n\n\n\n

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\"clothes<\/a><\/figure>\n<\/div>\n\n\n

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Many platforms are very format-specific. For instance, on YouTube, you can only share videos, while Instagram is predominantly visual and focused on images and videos, and text doesn\u2019t have much impact.<\/p>\n\n\n\n

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Make clients the face of your brand<\/h2>\n\n\n\n

Anybody would be stoked to become the brand ambassador of a product or a store that they\u2019re passionate about. Everyone has their own style and interests, and everyone looks for friends to share their interests with. Choosing one or more customers to be the face of your brand is a great way to build community and earn more loyal customers.<\/p>\n\n\n\n

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Amanda Sparks, head of the marketing department at Essaysupply.com explains: \u201cThe idea that you\u2019re ready to trust your customers to promote your brand will show that you\u2019re a loyal brand which loves its customers. Not only that, but it also substantiates that your store has the necessary qualities to have dedicated and passionate followers.\u201d <\/p>\n\n\n\n

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User-generated content for retail marketing: key takeaways<\/h2>\n\n\n\n