{"id":64419,"date":"2019-04-08T13:09:28","date_gmt":"2019-04-08T13:09:28","guid":{"rendered":"https:\/\/www.easypromosapp.com\/blog\/facebook-ads-promotions\/"},"modified":"2023-05-10T11:50:41","modified_gmt":"2023-05-10T09:50:41","slug":"facebook-ads-promotions","status":"publish","type":"post","link":"https:\/\/www.easypromosapp.com\/blog\/en\/facebook-ads-promotions\/","title":{"rendered":"Set up your first Facebook Ads to Promote your Campaign"},"content":{"rendered":"\n

However, once you\u2019ve got the hang of creating killer competitions, there will come a time when you need to bring your efforts to the next level. The thing is, when used in isolation, competitions are mainly suited to marketing to your existing audience<\/strong>. That\u2019s because most of the people who see them will naturally be your email subscribers, website visitors, or social followers.<\/p>\n\n\n\n

But competitions don\u2019t need to be used in isolation.<\/p>\n\n\n\n

In fact, very few digital marketing tools reach their potential when separated off into little silos. The mark of an innovative marketer is spotting which strategies complement each other<\/strong> best.<\/p>\n\n\n\n

Competitions and Facebook Ads<\/strong> are one of these killer strategy combinations. It’s common sense, really. Facebook Ads are good for reaching new people. Competitions are good at engaging them. It\u2019s a match made in heaven.<\/p>\n\n\n\n

This is borne out in the data, too. When you combine competitions with an advertising budget, you get an astonishing 10x more entrants on average<\/a>. I don\u2019t need to tell you that that\u2019s the difference between engagement steadily growing – or exploding with overnight success.<\/p>\n\n\n\n

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What makes a great Facebook ad?<\/h2>\n\n\n\n

You\u2019ll be happy to hear that I\u2019m going to assume no prior knowledge. The good news is that Facebook ads are actually incredibly simple.<\/p>\n\n\n\n

There are three main elements to a Pay Per Click (PPC) campaign: creativity<\/strong>, targeting<\/strong>, and the user experience<\/strong> when someone actually clicks through to your website.<\/p>\n\n\n\n

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Let\u2019s quickly look at what each of those elements means.<\/p>\n\n\n\n

The creative elements shouldn\u2019t need much introduction. This is your ad copy<\/strong> and the visuals<\/strong> that accompany it. For your copy, all the normal best practices apply. Keep it simple, clear and add a sense of urgency. You want visuals that will stop people scrolling through their Facebook feed.<\/p>\n\n\n\n

In this regard, the visuals are the most important part of your campaign. If you don\u2019t have a designer to create visuals for your campaign, try some easy-access online graphic design software<\/a>.<\/p>\n\n\n\n

When it comes to ad copy, dense paragraphs are out. Instead, break up the text<\/strong>.<\/p>\n\n\n\n

One strategy that works well is incorporating emojis in your copy<\/strong> to highlight key information, as well as your CTA. While emojis don\u2019t work 100% of the time, they can reduce the Cost Per Click (CPC), as this case study from AdEspresso<\/a> highlights.<\/p>\n\n\n\n

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We\u2019ll go over targeting in detail a little later<\/a>.<\/p>\n\n\n\n

Next, there’s the user interface<\/strong> when users click the link in your ad. For today’s purposes, that’s your competition, promotion, or giveaway. This is where I’ll hand over to Easypromos for some quick tips:<\/p>\n\n\n\n

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Why are you running Facebook Ads? To get more traffic for your promotions! Every promotion you create has its own unique link – so make sure you use it as the call to action in every ad. Optimize the promotion landing page so that new arrivals know exactly what you want them to do.<\/p>\n\n\n\n

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Tip! When you start the Facebook Ads campaign, choose as the marketing objective:<\/p>\n\n\n\n

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How to test and optimize Facebook Ads<\/h2>\n\n\n\n

Okay, so now we know what makes an effective ad. Time to talk about putting this into practice.<\/p>\n\n\n\n

Use the guidelines we discussed before to create a couple of different ads. Experiment with different combinations of text and visuals. As a rule of thumb, try out at least 2-3 different pieces of copy<\/strong> and 3-4 visual elements<\/strong>. <\/p>\n\n\n\n

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Facebook will use multi-variant testing<\/strong> to find the best combination of copy and visuals.<\/p>\n\n\n\n

Finding the best version of your Facebook Ads will help reduce your cost per click<\/strong>, so you get more bang for your buck. This article<\/a> has a great range of Facebook ads, with visuals and copy, that you can refer to if you\u2019re stuck.<\/p>\n\n\n\n

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How to create Facebook video ads<\/h2>\n\n\n\n

If you\u2019re serious about Facebook advertising, you should be leveraging video content<\/strong> rather than still images. It\u2019s no secret that Facebook\u2019s algorithms privilege videos<\/strong>. No wonder, as they are so effective at engaging users.
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Here\u2019s a couple of pointers.
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The first thing you\u2019ll want to pay attention to is the length<\/strong> of your video. People scrolling through Facebook aren\u2019t known for their long attention spans, so as a rule of thumb try to aim for 15-30 seconds<\/strong>.<\/p>\n\n\n\n

In the ad, you should cover the following points:<\/p>\n\n\n\n

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