{"id":64576,"date":"2019-04-30T14:12:15","date_gmt":"2019-04-30T12:12:15","guid":{"rendered":"https:\/\/www.easypromosapp.com\/blog\/2019\/05\/instagram-stories-design-tips\/"},"modified":"2023-04-12T07:47:09","modified_gmt":"2023-04-12T05:47:09","slug":"instagram-stories-design-tips","status":"publish","type":"post","link":"https:\/\/www.easypromosapp.com\/blog\/en\/instagram-stories-design-tips\/","title":{"rendered":"Before you post another Instagram Story, read these design tips"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">But <em>why<\/em> do I have to post Instagram Stories?<\/h2>\n\n\n\n<p>Instagram is the social network that everyone&#8217;s talking about right now. And it owes most of its success to Stories. According to the statistics, 500 million users (that&#8217;s half of everyone on Instagram) interact with Stories daily.<\/p>\n\n\n\n<p>Story audiences are still growing fast &#8211; so brands&nbsp;have&nbsp;a&nbsp;<strong>golden&nbsp;opportunity<\/strong> to connect with their audiences through this agile, entertaining medium. What&#8217;s more, because of the way the <strong>Instagram&nbsp;algorithm<\/strong> works, posting Stories will help to increase your <strong>brand&nbsp;visibility<\/strong>.<\/p>\n\n\n\n<p>So how can you make the most of these 15-second messages? The key is to have a <strong>consistent&nbsp;aesthetic<\/strong>, <strong>good&nbsp;design<\/strong>, and plenty of <strong>original,&nbsp;varied&nbsp;content<\/strong> on offer. For example, DTC beauty brand Glossier has built their reputation on a lively Instagram feed, always in their trademark shade of pink:<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/glossier.webp\" alt=\"Screenshot of the Glossier Instagram grid. Their posts range from product shots to user-generated content, videos, and even cat photos.\" loading=\"lazy\" class=\"wp-image-29720\" width=\"638\" height=\"632\"\/><\/a><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>If your Story design doesn&#8217;t match the style on your profile, you&#8217;re losing an opportunity to share your brand with new audiences and build <strong>brand&nbsp;recognition<\/strong>. It might sound minor &#8211; but if viewers find that your Stories, profile and website all look different, they lose trust in your brand.<\/p>\n\n\n\n<p>Before we get into the nitty-gritty of Instagram Stories, let&#8217;s <strong>establish&nbsp;which&nbsp;kind&nbsp;of&nbsp;content<\/strong> you&#8217;re going to share.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What kind of content can I share in Stories?<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Offers and promotions:<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/giveaway-1-579x1024-1.webp\" alt=\"Screenshot of an Instagram Story announcing a giveaway. The Story shows an image and link to the giveaway post on the organizer's profile. It's marked up with hashtags, a mention of the co-sponsoring brand, and a pink flower sticker.\" loading=\"lazy\" class=\"wp-image-32705\" width=\"335\" height=\"592\"\/><\/a><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Surveys and questions:<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/poll.webp\" alt=\"\" loading=\"lazy\" class=\"wp-image-29056\" width=\"380\" height=\"673\"\/><\/a><\/figure>\n<\/div>\n\n\n<ul class=\"wp-block-list\">\n<li>New post announcements:<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/new-post-1.png\" alt=\"Screenshot of an Instagram Story announcing a new post. The image shows a teaser image of the original post and the first line of the caption. Users tap the image to visit the poster's profile.\" loading=\"lazy\" class=\"wp-image-18608\" width=\"290\"\/><\/figure>\n<\/div>\n\n\n<ul class=\"wp-block-list\">\n<li>New video announcements:<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/video-post.webp\" alt=\"Video post \" loading=\"lazy\" class=\"wp-image-28945\" width=\"311\" height=\"550\"\/><\/a><\/figure>\n<\/div>\n\n\n<ul class=\"wp-block-list\">\n<li>Promoting your brand hashtag:<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/2019-05-20_12-50-54-1.webp\" alt=\"Screenshot of an Instagram Story by Adobe, announcing their hashtag Adobe Remix project for artists to mix up the Adobe logo.\" loading=\"lazy\" class=\"wp-image-36297\" width=\"384\" height=\"683\"\/><\/a><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Create a consistent aesthetic that highlights your content types<\/h2>\n\n\n\n<p>A <strong>consistent style<\/strong> will help followers to recognize your brand&#8217;s Stories. And it shows that you care about the little details. <\/p>\n\n\n\n<p>But you can <strong>choose how to apply<\/strong> your house style. You could use a single aesthetic for every single one of your posts. Or you could use slight variations to emphasize different types of content.<\/p>\n\n\n\n<p>Take a look at these Stories from haircare brand Not Your Mother&#8217;s. They use the same color palette for all their Stories &#8211; but differentiate tutorials from product Stories with a distinctive black-edged template.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/2019-05-20_13-16-57-1024x900-1.webp\" alt=\"\" loading=\"lazy\" class=\"wp-image-32662\"\/><\/a><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>However, even if you differentiate content types, you&#8217;ll need to stay within the bounds of your overall aesthetic. Including&#8230;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Always use the same <strong>typography&nbsp;and&nbsp;color&nbsp;palette<\/strong> for your Instagram Stories. This makes it easier for followers to recognize your posts.<\/li>\n\n\n\n<li>Don&#8217;t use too much text. Remember, your Stories are only onscreen for 15 seconds! If you write too much, people just won&#8217;t have time to read it. Your images should be doing all the heavy lifting when it comes to communication.<\/li>\n<\/ul>\n\n\n\n<p>Here&#8217;s a quality example from the drinks brand La Croix. They always use the same palette of bright colors as their famous drink cans. And they spread brand awareness even further by making their own Story backgrounds available for followers to download and use.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/Screenshot_-1-1.webp\" alt=\"\" loading=\"lazy\" class=\"wp-image-29111\" width=\"638\" height=\"302\"\/><\/a><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How do I create Instagram Stories with great design?<\/h2>\n\n\n\n<p>Well, thank you for asking. We&#8217;ve got a ton of ideas.<\/p>\n\n\n\n<p>Instagram Stories already offer a lot of <strong>native&nbsp;options&nbsp;for&nbsp;personalization<\/strong>, such as filters, polls, music stickers, gifs, questions, and so on. Use the resources to the max to make your Stories more exciting.<\/p>\n\n\n\n<p>With that said, though, use <strong>gifs&nbsp;and&nbsp;stickers&nbsp;in&nbsp;moderation<\/strong>. Just like with text, if you use them too much, your audience just won&#8217;t be able to take in all that information.<\/p>\n\n\n\n<p>Take a look at this Story sequence from eco-fashion brand Silkfred. Like every great designer, they know that less is more:<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/Screenshot_20190517-154045-min-1024x404-1.webp\" alt=\"Collection of 5 screenshots of Instagram Stories by Silkfred. The Stories are a sequence, all videos of the same woman in a leopard-print dress. The Stories describe how the outfit is built and accessorized. The final Story includes a poll for readers to vote on which accessory they liked best.\" loading=\"lazy\" class=\"wp-image-32693\" width=\"750\"\/><\/a><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>Now let&#8217;s get into some more detailed tips.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Use hashtags and location stickers<\/h3>\n\n\n\n<p>If you add a <strong>hashtag<\/strong> to your Story, then it won&#8217;t just appear on your followers&#8217; feeds. <\/p>\n\n\n\n<p>Try searching a hashtag in the <strong>Instagram Explore feed<\/strong>. You&#8217;ll see that they collect the top Stories for that hashtag, ready for new people to discover your brand. <\/p>\n\n\n\n<p>The same goes for <strong>location&nbsp;tags<\/strong>. Everyone who looks for that location on Instagram will see your posts and Stories listed.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Run Story polls and surveys<\/h3>\n\n\n\n<p>Use the native sticker tools on Instagram to find out what your audience thinks. It&#8217;s not just about market research &#8211; it&#8217;s also an invitation to increase your engagement.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Use templates and backgrounds<\/h3>\n\n\n\n<p>There are heaps of apps which offer Instagram Story backgrounds &#8211; free and paid. Think of these as shortcuts to a sleek design, if you don&#8217;t have the time or budget to produce your own.<\/p>\n\n\n\n<p>Keep a <strong>library of templates and backgrounds<\/strong> to hand. Then all you have to do is add an image and a quick call to action. A professional, actionable post in less than five minutes.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Psst! Did you know that we have a library of over <a href=\"https:\/\/www.easypromosapp.com\/promotion-and-giveaway-templates\/?s=instagram\">50 Instagram post and Story designs<\/a>? And they&#8217;re all free?<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Three apps that we love for quick, easy-access designs<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Canva<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.canva.com\/en\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Canva<\/a> is an application which lets you design and create content for social media, as easily as possible. Just pick a template to personalize with images, text, fonts, and colors that match your brand aesthetic.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/Instagram-Story-2-576x1024.gif\" alt=\" Gif showing someone scrolling through available templates from Canva.\" loading=\"lazy\" class=\"wp-image-18610\" width=\"290\"\/><figcaption class=\"wp-element-caption\">Image courtesy of Canva.<\/figcaption><\/figure>\n<\/div>\n\n\n<p>Once you&#8217;ve finished, you can share the post directly on social media, or download it to save on your device.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Instasize<\/h3>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/instasize.com\/blog\" target=\"_blank\">Instasize<\/a>&nbsp;is one of the most popular apps out there. It&#8217;s available on both Android and iOs. Use it to resize horizontal or vertical images for Instagram. (Not every photo has to be square!) You can also edit border colors, build collages, and add filters.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/Instasize.webp\" alt=\"Screenshots of a photo being edited in Instasize. 1: user selects from free, original, square, or other dimension formats. 2: user selects from photo, blur, color, watercolor, and other border styles.\" loading=\"lazy\" class=\"wp-image-30144\" width=\"638\" height=\"560\"\/><\/a><figcaption class=\"wp-element-caption\">Images courtesy of Instasize.<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">Kapwing<\/h3>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/www.kapwing.com\/instagram-story-templates\" target=\"_blank\">Kapwing<\/a>&nbsp;is another great tool for finding social media templates. Liven up your images and content with stickers, text, gifs, and even videos. It&#8217;s totally free and you can use the website without downloading anything. But your images will appear with a small Kapwing watermark in one corner.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/kapwing.webp\" alt=\"Screenshot from Kapwing.com. The title text reads, &quot;Instagram Story Templates: a hand-curated collection of beautiful, simple templates for your stories. Choose a template to make your story in just a few clicks.&quot; Below, a range of 5 different story layouts are displayed.\" loading=\"lazy\" class=\"wp-image-29562\" width=\"638\" height=\"344\"\/><\/a><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">All that effort&#8230; for just 24 hours?<\/h2>\n\n\n\n<p>Well, no! You can <strong>highlight&nbsp;your&nbsp;best&nbsp;Stories<\/strong> so that they stay on your Instagram profile for ever, instead of disappearing after just one day. Highlights are shown at the top of your profile feed, above your regular feed of photo posts.<\/p>\n\n\n\n<p>Your followers can view them whenever they want, as many times as they want. Don&#8217;t forget to <strong>customize&nbsp;the&nbsp;cover&nbsp;image<\/strong> of each highlight to keep up your brand aesthetic!<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"647\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/instagram-stories-highlights-1024x647.webp\" alt=\"\" loading=\"lazy\" class=\"wp-image-80227\" srcset=\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/instagram-stories-highlights-1024x647.webp 1024w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/instagram-stories-highlights-300x190.webp 300w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/instagram-stories-highlights-768x485.webp 768w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/instagram-stories-highlights-390x246.webp 390w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/instagram-stories-highlights-820x518.webp 820w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/instagram-stories-highlights.webp 1030w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>Stories are short and (relatively) ephemeral. But that doesn&#8217;t mean they go unnoticed. Your followers will <strong>spend\u00a0more\u00a0time\u00a0on\u00a0your\u00a0profile<\/strong> if your Stories are worth watching &#8211; and that can only be good news for your brand. Try it and see for yourself!<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"You know that Stories should be a regular part of your Instagram strategy. But you&#8217;re not producing the kind of cute, converting content that you see from other brands. Sound familiar? Follow these tips to create stylish Stories. You don&#8217;t need to be a designer or use complicated desktop programs!\n","protected":false},"author":21,"featured_media":64577,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[7060],"tags":[],"class_list":{"0":"post-64576","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-instagram-promotions"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Before you post another Instagram Story, read these design tips<\/title>\n<meta name=\"description\" content=\"Tips, tricks, resources, and apps to take your Instagram Stories to the next level. Create a gripping graphic design aesthetic for your Instagram Stories.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.easypromosapp.com\/blog\/en\/instagram-stories-design-tips\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Before you post another Instagram Story, read these design tips\" \/>\n<meta property=\"og:description\" content=\"Tips, tricks, resources, and apps to take your Instagram Stories to the next level. Create a gripping graphic design aesthetic for your Instagram Stories.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.easypromosapp.com\/blog\/en\/instagram-stories-design-tips\/\" \/>\n<meta property=\"og:site_name\" content=\"Easypromos Blog: digital engagement strategies and examples for brands\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-30T12:12:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-12T05:47:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/xxss-como-promocionar-un-sorteo-reels.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Elisabet Frigol\u00e9\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Elisabet Frigol\u00e9\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/instagram-stories-design-tips\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/instagram-stories-design-tips\/\"},\"author\":{\"name\":\"Elisabet Frigol\u00e9\",\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/#\/schema\/person\/2580be9387a739face537bd25d0cdc48\"},\"headline\":\"Before you post another Instagram Story, read these design tips\",\"datePublished\":\"2019-04-30T12:12:15+00:00\",\"dateModified\":\"2023-04-12T05:47:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/instagram-stories-design-tips\/\"},\"wordCount\":1104,\"image\":{\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/instagram-stories-design-tips\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/header_design_tips_for_instagram_stories.jpg\",\"articleSection\":[\"Instagram promotions\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/instagram-stories-design-tips\/\",\"url\":\"https:\/\/www.easypromosapp.com\/blog\/en\/instagram-stories-design-tips\/\",\"name\":\"Before you post another Instagram Story, read these design tips\",\"isPartOf\":{\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/instagram-stories-design-tips\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/instagram-stories-design-tips\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/header_design_tips_for_instagram_stories.jpg\",\"datePublished\":\"2019-04-30T12:12:15+00:00\",\"dateModified\":\"2023-04-12T05:47:09+00:00\",\"author\":{\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/#\/schema\/person\/2580be9387a739face537bd25d0cdc48\"},\"description\":\"Tips, tricks, resources, and apps to take your Instagram Stories to the next level. 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