{"id":64755,"date":"2019-06-03T13:15:07","date_gmt":"2019-06-03T13:15:07","guid":{"rendered":"https:\/\/www.easypromosapp.com\/blog\/tombow-christmas-giveaway\/"},"modified":"2023-05-10T12:00:24","modified_gmt":"2023-05-10T10:00:24","slug":"tombow-christmas-giveaway","status":"publish","type":"post","link":"https:\/\/www.easypromosapp.com\/blog\/en\/tombow-christmas-giveaway\/","title":{"rendered":"Success Case: Tombow USA Boosted Engagement with Instagram Christmas Giveaway"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">The brand behind the Instagram giveaway success case<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/logo_tombowusa.png\" alt=\"\" loading=\"lazy\" class=\"wp-image-18822\"\/><\/figure>\n<\/div>\n\n\n<p><a rel=\"noreferrer noopener\" aria-label=\"Tombow (opens in a new tab)\" href=\"https:\/\/www.tombowusa.com\/\" target=\"_blank\">Tombow<\/a> is a worldwide art and craft brand, well-known across North America for its high-quality tools such as Dual Brush Pens, art markers, colored pencils, drawing pencils, erasers, fine pens, adhesives\/glues, and correction tape. Tombow&#8217;s goal is to create the world\u2019s best products so that artists and crafters can create their best work.<\/p>\n\n\n\n<p>In the last years, Tombow has grown its social media profile massively. Instagram is a key component of their <strong>social media marketing strategy<\/strong>, and they have developed a highly skilled team to keep up. In 2017, they received Ragan PR Daily\u2019s Digital PR &amp; Social Media Award for Best Use of Instagram. The brand regularly launches comment giveaways which are finalized with the <a href=\"https:\/\/www.easypromosapp.com\/instagram-giveaway\/\">Easypromos Instagram giveaway picker app<\/a>. The application was also used in their <em>12 days of Christmas<\/em> campaign. <\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/profile-.webp\" alt=\"Screenshot of Tombow USA's Instagram profile, with 5608 posts, and 415,000 followers.\" loading=\"lazy\" class=\"wp-image-29871\" width=\"638\" height=\"339\"\/><\/a><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Objectives that were set for this Instagram giveaway<\/h2>\n\n\n\n<p>Since 2015, Tombow&#8217;s Instagram followers have increased from 2,000 to over 400,000 people. At first, this boosted their website sales &#8211; and in 2018, they received access to Instagram&#8217;s shoppable posts as well.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/Screenshot_-2.webp\" alt=\"\" loading=\"lazy\" class=\"wp-image-29164\" width=\"257\" height=\"454\"\/><\/a><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>&#8220;Anytime we start a new marketing campaign or initiative, we think about how we can promote it on Instagram and involve our fans,&#8221; says Brittany Luiz, the Media &amp; Public Relations Manager responsible for growing Tombow&#8217;s online presence. &#8220;We love hearing their feedback, communicating with them, and giving them opportunities to interact with our brand.&#8221;<\/p>\n\n\n\n<p>As part of that strategy, Tombow wanted to give back to their fans, artists, and collaborators at Christmastime. The challenge was to bring customers and creators together with some festive cheer.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/standard-Christmas-post-768x495-1.webp\" alt=\"Screenshot of a Tombow USA post on Instagram around Christmastime. The image shows a present wrapped with colorful Christmas paper and a gold ribbon, next to the marker pens used to create the wrapping.\" loading=\"lazy\" class=\"wp-image-34259\" width=\"666\" height=\"428\"\/><\/a><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p class=\"has-vivid-cyan-blue-background-color has-text-color has-background\" style=\"color:#ffffff\">Looking for more Christmas giveaway examples on Instagram? Head to our <a href=\"https:\/\/www.easypromosapp.com\/christmas-campaign\/\" style=\"color:#ffffff\">Christmas Hub<\/a> to see many festive ideas and discover free promotion resources for the 2021 holiday season.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Instagram giveaway success case: the campaign explained<\/h2>\n\n\n\n<p>Tombow decided to increase their social media engagement with a giveaway &#8211; but they wanted to make their Christmas campaign stand out from the crowd.<\/p>\n\n\n\n<p>First, they decided to create an Instagram Christmas giveaway, that consisted of <strong>a&nbsp;giveaway&nbsp;series<\/strong> for the <a href=\"https:\/\/www.easypromosapp.com\/blog\/en\/12-days-christmas-giveaways\/\">12&nbsp;days&nbsp;of&nbsp;Christmas<\/a>. This was a clever strategy to hold people&#8217;s attention for almost 2 weeks, during the peak season for Christmas gift shopping. They wanted to make sure that the winners were picked by a transparent and reliable tool; hence they opted for the Easypromos Instagram giveaway picker. <\/p>\n\n\n\n<p>Second, they created <strong>prize&nbsp;bundles<\/strong> in association with <strong>artists&nbsp;and&nbsp;suppliers<\/strong>. <\/p>\n\n\n\n<p>For example, on the 12th day of Christmas, Tombow gave away a 10-pack of their new Fudenosuke color pens&#8230; and a set of planners and planning material from their partners, Bloom Daily Planners.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/brand-collab.webp\" alt=\"A Christmas Instagram giveaway from Tombow USA. Day 12: a pack of color pens and some planners from a brand associated with Tombow, set against a blue background and the word &quot;giveaway&quot; in white calligraphed text. Users have to follow both brands, like the photo, and comment with their favorite holiday tradition.\" loading=\"lazy\" class=\"wp-image-30072\" width=\"638\" height=\"410\"\/><\/a><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>And on day 7 of the Instagram Christmas giveaway, they gave away a set of pens in holiday colors, along with a copy of Hand Lettering For Relaxation by author and craft influencer Amy Latta.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/influencer-collab-768x493-1.webp\" alt=\"A Christmas Instagram giveaway from Tombow USA. Day 1: the image shows a book and a pack of color pens against a pink background, with the word &quot;giveaway&quot; in white calligraphed text. Users have to follow Tombow and the book's author, like, and comment with their favorite holiday tradition.\" loading=\"lazy\" class=\"wp-image-34603\" width=\"590\" height=\"378\"\/><\/a><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>The brand kept engagement high by using a similar design for all the giveaway posts. That way the followers could instantly recognize and join the competition each day. And they made it easy and entertaining for users to take part: they just had to comment and describe their favorite holiday tradition.<\/p>\n\n\n\n<p>The only problem was the <strong>sheer&nbsp;volume&nbsp;of&nbsp;comments<\/strong>. Tombow receives up to <strong>8000&nbsp;comments<\/strong> on each giveaway post! They needed an <strong>easy,&nbsp;automated&nbsp;Instagram giveaway picker<\/strong> to process all the comments and select a winner of their Instagram Christmas giveaway. <\/p>\n\n\n\n<p>&#8220;We started using Easypromos in 2018,&#8221; explains Brittany Luiz, &#8220;[so] we figured it would be the perfect year to try to execute the 12 Days of Giveaways campaign.&#8221;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The result of the Instagram Giveaway picker success case<\/h2>\n\n\n\n<p>Most of the Instagram Christmas giveaway posts received around 7,000 likes and a similar number of comments. Inviting people to follow Tombow and their collaborators led to an increased audience for all the brands and influencers involved. <\/p>\n\n\n\n<p>&#8220;The promotion was definitely a success!&#8221; Brittany reports. &#8220;Several of the giveaway posts ended up being some of our best performing posts on Instagram for the entirety of 2018. It\u2019s a campaign we will likely continue to do year after year.&#8221;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Testimonial from the Instagram Giveaway organizers<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>The Easypromos platform definitely lives up to its name! It\u2019s incredibly easy and straightforward to use and makes giveaway management very simple. I love that we can exclude previous winners and select back-up winners. And the ability to really customize the parameters of each giveaway campaign is fantastic.<\/p>\n<\/blockquote>\n\n\n\n<p><strong>Brittany Luiz<\/strong><\/p>\n\n\n\n<p>&#8211; Media &amp; Public Relations Manager &#8211;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-vivid-cyan-blue-background-color has-text-color has-background\" style=\"color:#ffffff\">Feeling inspired by this Instagram giveaway picker success case but you&#8217;re not sure where to start? We have more than 50 <a href=\"https:\/\/www.easypromosapp.com\/promotion-and-giveaway-templates\/\" style=\"color:#ffffff\">Instagram Giveaway templates<\/a> &#8211; go ahead and find the one for you! <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"Tombow USA have grown their Instagram profile to hundreds of thousands of followers &#8211; in just four years. They got their best engagement figures yet, with 12 days of Christmas giveaways on social media and the Easypromos Instagram giveaway picker. Learn more about this Instagram giveaway picker success case.\n","protected":false},"author":25,"featured_media":64756,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[7060],"tags":[],"class_list":{"0":"post-64755","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-instagram-promotions"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Success case: Tombow&#039;s 12 days of Christmas Instagram Giveaway<\/title>\n<meta name=\"description\" content=\"Instagram Giveaway success case: Tombow boosted Instagram engagement with 12 days of Christmas giveaways using the Easypromos picker app.\" \/>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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