<\/p>\n\n\nThe right giveaway will reward your audience, and give you valuable feedback. <\/a><\/span>Share on X<\/a><\/span>\n\n\n <\/p>\n\n\n\n But that\u2019s not all. There are heaps of different ways to run a giveaway or contest, depending on your goals. So in the three sections below, I\u2019ve grouped giveaways and contests into three categories. Each category has detailed tips, real-life examples, and some easy ideas to get started with giveaways for personal branding.<\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n\n\n\n Chances are, you\u2019ve already seen an influencer giveaway on social media. Instagram, Facebook, and Twitter are all fantastic channels to run a giveaway. You can get set up within minutes, and it\u2019s easy to pick a random winner<\/a>. <\/p>\n\n\n\n <\/p>\n\n\nInstagram, Facebook and Twitter are all fantastic channels to run a giveaway. You can get set up within minutes, and it\u2019s easy to pick a winner. <\/a><\/span>Share on X<\/a><\/span>\n\n\n But before you start, take a second to think about what you want to achieve. Do you want to wake your audience up, and get more active engagement? Do you want your name to go viral? Or are you looking for content from your followers (also known as user-generated content, or UGC), to support your own creative efforts? There are giveaways to match all of these goals. If you want to boost engagement, a simple comment giveaway is easy and effective. Here\u2019s a great example from a Ukrainian influencer, who focuses on beauty and family. <\/p>\n\n\n\n <\/p>\n\n\n <\/p>\n\n\n\n Because she just asked for comments and mentions, it was easy for anyone to join. And by choosing a Christmas beauty box as the prize, she appealed to her core audience and reinforced her personal brand. You can use social media giveaways to boost your sponsorships or brand affiliations, as well as your own personal brand. Take this example from a Greek footballer. The photo he posted on social media puts both him and the clothing brand he supports, front and center. <\/p>\n\n\n\n <\/p>\n\n\n Ready to start with your own giveaway? Read our ultimate guide to Instagram giveaways<\/a>. <\/p>\n\n\n\n <\/p>\n\n\n\n Of course, there\u2019s more to social media giveaways than just Instagram. You can use Twitter and Facebook in the same way (albeit with slightly different rules<\/a>). <\/p>\n\n\n\n Some people choose to strengthen their personal brand by running giveaways that combine their audience across social networks. Others choose to tailor giveaways for different social networks – for example, your Twitter followers might be interested in different prizes from your Instagram followers.<\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n\n\n\n If you don\u2019t have a mailing list, then it\u2019s time to get one. Email newsletters are still the best way to talk to your brand audience<\/a>. They\u2019re a direct channel to your followers, and you don\u2019t have to worry about social algorithms that affect your reach. <\/p>\n\n\n\n Some people are turned off by email. They think that newsletters have to be boring walls of text. However, email is actually a very flexible format: you can liven up your messages with videos, gifs, personalized content, and even competitions.<\/p>\n\n\n\n Once again, start by thinking about your goals. Do you want more clicks? More information about your subscribers? More responses?<\/p>\n\n\n\n A giveaway, contest or quiz is a great way to engage email readers. Plus, because it\u2019s a \u201cprivate\u201d channel – everyone receives an individual message, instead of seeing a general broadcast on social media – you can make subscribers feel like they\u2019re part of something exclusive and special.<\/p>\n\n\n\n For example, if you wanted to encourage more clicks to your website, you could offer promotional codes or email-only access to exclusive content. <\/p>\n\n\n\n Check out these three case studies from Neil Patel<\/a>, with some valuable tips for personal brands and businesses. And if you’re looking for an easy way to start, check out this Survey tool with built-in rewards<\/a>.<\/p>\n\n\n\n <\/p>\n\n\n\n If you just wanted to say thank you to your subscribers, you could run an exclusive giveaway by running your list of subscribers through a Pick a Winner app<\/a>. Or if you wanted to learn more about your readers, you could add a survey or quiz to your next mailshot.<\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n\n\n\n Finally, let\u2019s talk about your personal website or blog. This is a key part of your personal branding; just like email, it offers a direct line of contact between you and your followers. It\u2019s a key location for people to learn more about you, get in touch, and interact with your personal brand.<\/p>\n\n\n\n Once again, there are plenty of ways to use giveaways in your web strategy. For example\u2026<\/p>\n\n\n\n For many people, their blog or personal site is a vital source of email subscribers. So you can boost those subscriptions by offering gated content or promotional codes when people fill out a registration form<\/a>. You can maintain the registration form as a page on your website, a widget, or even a pop-up on your most visited pages.<\/p>\n\n\n\n Just like an email giveaway, you can use contests to reward loyal readers and keep them coming back. This series of giveaways <\/a>to celebrate a blogger\u2019s anniversary are a great example.<\/p>\n\n\n\n <\/p>\n\n\n <\/p>\n\n\n\n You can run surveys and knowledge challenges using our quizzes app<\/a>, too. These can be very successful when they\u2019re integrated with your blogposts. Personality quizzes<\/a> are especially popular, as well as product recommenders<\/a>. Everyone\u2019s personal brand is different\u2026 so everyone\u2019s approach is different! You can now start working on yours! Create your free Easypromos account<\/a> now, and in case of any doubts contact our Support Team<\/a>.<\/p>\n\n\n\n <\/p>\n\n\n\n\n
Grow your personal brand with social media giveaways<\/h2>\n\n\n\n
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<\/p>\n","protected":false},"excerpt":{"rendered":"Ready to grow your personal brand? Follow these tips to make the most of giveaways on social media, through email newsletters, and with your website.\n","protected":false},"author":25,"featured_media":65743,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[7076],"tags":[],"class_list":{"0":"post-65742","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding-promotions"},"yoast_head":"\n