{"id":65805,"date":"2020-03-20T10:20:20","date_gmt":"2020-03-20T09:20:20","guid":{"rendered":"https:\/\/www.easypromosapp.com\/blog\/digital-marketing-strategies-brand-awareness\/"},"modified":"2023-06-06T14:39:51","modified_gmt":"2023-06-06T12:39:51","slug":"digital-marketing-strategies-brand-awareness","status":"publish","type":"post","link":"https:\/\/www.easypromosapp.com\/blog\/en\/digital-marketing-strategies-brand-awareness\/","title":{"rendered":"Digital Marketing Strategies That Boost Brand Awareness"},"content":{"rendered":"\n

Brand awareness<\/a> is a tricky element of marketing. It\u2019s hard to define or measure, but we know it\u2019s essential to a brand\u2019s success. <\/p>\n\n\n\n

According to Investopedia<\/a>, brand awareness is \u201cthe degree of consumer recognition of a product by its name\u201d. If consumers recognize your products and view them as different from the competition, then you have more chance of making a sale.<\/p>\n\n\nBrand awareness is the degree of consumer recognition of a product by its name. <\/a><\/span>Share on X<\/a><\/span>\n\n\n

Brand awareness can make or break a brand. Products with high brand awareness enjoy the \u201cmoat effect\u201d: because they\u2019re so well known, it\u2019s hard for any competition to break through. And in some crowded industries, brand awareness is pretty much the only thing that differentiates products. For example: are you really, 100% sure that you could tell the difference between Coca-Cola and Pepsi with the labels taken off?<\/p>\n\n\n\n

In this post, we\u2019ll take a look at different digital marketing strategies to boost brand awareness<\/strong>. Each strategy has a different approach. But they\u2019re all designed to improve brand recognition, position your brand with consumers, and ultimately increase sales.<\/p>\n\n\n\n

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Boost brand visibility and awareness on social media with a consistent stategy<\/h2>\n\n\n\n

Let\u2019s start with something obvious: if you want people to recognize your brand, then they need to see it. The best brand awareness campaigns will get plenty of views for your products and brand online.<\/p>\n\n\n\n

However, you still need to strike a balance between showing off your products and interacting with consumers. Social media is meant to be interactive, fun, and relational. So you need a way to highlight your brand and products – interactively<\/strong>. Sharing informative and entertaining content, highlighting your core values, and showing the people behind your product (or social media strategy) makes your brand seem more humane. Here’s an example of how Mango’s social media strategy. Apart from regularly publishing content that is relevant to its audience, the brand also shares and emphasizes its values.<\/p>\n\n\n\n

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However, note that Mango’s community managers work very hard on creating and fostering customer relationships. Apart from liking most of the comments left on Mango’s post, the brand also actively replies to all comments, providing better customer service and expanding positive brand perceptions. <\/p>\n\n\n\n

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Digital marketing strategy for brand awareness: run social media giveaways<\/h2>\n\n\n\n

Social media promotions are incredible for generating engagement, visibility, and awareness. But social media giveaways are not just about promoting your products with random raffles; social media users like to be seen and appreciated, and therefore, social media sweepstakes are a fantastic opportunity to reward your followers’ support<\/strong>. At the end of the day, they’re often the ones that reshare your content or recommend your account to family and friends. <\/p>\n\n\n\n

This is why we recommend social media giveaways<\/a> as a brand awareness marketing strategy. For example, here\u2019s an Instagram giveaway by Sn\u00fcz, a high-end brand for babies and parents in the UK.<\/p>\n\n\n\n

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The basic idea is very simple. When someone commented on Sn\u00fcz\u2019 Instagram post and tagged a friend, they joined a prize draw for a bundle of babywear goodies. Can you see the trick here? <\/p>\n\n\n\n

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Instagram is one of the only social networks where you can ask for likes and follows. Learn more with our ultimate guide to Instagram giveaways<\/a>.<\/p>\n<\/blockquote>\n\n\n\n

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Now let\u2019s look at how that giveaway boosted brand awareness for Snuz, and hit some key KPIs.<\/p>\n\n\n\n