{"id":65935,"date":"2020-02-06T09:06:24","date_gmt":"2020-02-06T08:06:24","guid":{"rendered":"https:\/\/www.easypromosapp.com\/blog\/customer-loyalty-gamification\/"},"modified":"2023-06-06T14:53:28","modified_gmt":"2023-06-06T12:53:28","slug":"customer-loyalty-gamification","status":"publish","type":"post","link":"https:\/\/www.easypromosapp.com\/blog\/en\/customer-loyalty-gamification\/","title":{"rendered":"How to Build Customer Loyalty with Games and Rewards"},"content":{"rendered":"\n

That\u2019s why competitive, branded games<\/a> are such a powerful engine for engagement and customer rewards. Read on to learn how to implement gamification in your customer loyalty<\/a> program app – with real case studies from successful brands. <\/p>\n\n\n\n


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A customer loyalty strategy based on relationship marketing<\/h2>\n\n\n\n

Every marketing strategy should plan for customer retention, just as much as customer acquisition. Why? To maintain and expand your base of repeat<\/em> customers.<\/p>\n\n\n\n

In a traditional sales funnel model, this is called the post-purchase phase; in the AIDA marketing model<\/a>, this is the final stage of \u201cAction\u201d. Inbound marketing, calls it \u201cdelighting\u201d customers, in order to transform them into brand ambassadors and promoters. Whatever you want to call it, it\u2019s a key phase in the sales cycle – and often neglected by marketers.<\/p>\n\n\n\n

But customer retention is now being treated with more respect. We know that repeat customers bring plenty of benefits for brands<\/a>. And – even though new customers are expensive to acquire – it sometimes feels easier to hunt down new prospects than to retain former customers. The question which many marketers face is: In a world full of limitless options, how do you get customers to stick around?<\/p>\n\n\n\n

The key is to think long-term<\/strong> and build lasting, meaningful relationships with customers<\/strong>. Multiple studies<\/a> have confirmed that modern consumers no longer respond to conventional customer loyalty programs. Instead, consumers have changed their priorities. Although they still want value for money, their brand loyalty is also determined by emotional and ethical factors.<\/p>\n\n\n

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According to a study by Capgemini, 77% of customer loyalty programs fail during the first two years. The solution? Create programs that focus on unique experiences and high engagement levels, offering consumers both rational and emotional reasons to stick around.<\/p>\n<\/blockquote>\n\n\n\n

To recap: if we only focus on economic rewards for customers, it\u2019s difficult to achieve true engagement<\/strong>. We also need to offer emotional incentives<\/strong> which create a relationship of trust and loyalty between brand and consumers. That\u2019s how to get customers who make more purchases, identify with the brand, and promote it to other consumers.<\/p>\n\n\n\n


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Old and new paths to customer loyalty<\/h2>\n\n\n\n

There are many different paths to customer loyalty and customer retention. Some only appeal to consumers\u2019 rational side; others, to their emotions. Let\u2019s take a look.<\/p>\n\n\n\n