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Identify your target audience and their needs<\/h3>\n\n\n\n
You cannot start fully working on your GTM strategy if you don\u2019t know your potential customer. Forbes reports that about half of small businesses fail within the first five years<\/a>. So why does that happen? One of the reasons is the lack of research.\u00a0<\/p>\n\n\n\n Let\u2019s stick with the example of an American fast-food franchise, and imagine that you want to open a burger restaurant somewhere in Asia. If you conduct your research carefully, you will opt-out from India, as 38% of the population is vegetarian. Unless of course, you\u2019re ready to cater to everyone\u2019s needs and offer vegetarian and vegan options. When starting working on your GTM strategy, the first thing you should have in mind is your potential customer. Ask yourself who, where and why would someone buy your product, focus on what would motivate the public to buy from you, and not one of your competitors. Sometimes this complex task turns out to be much easier if you focus on demographics, goals, needs, and behaviors. These aspects make it much simpler to specifically identify your ideal customers. <\/p>\n\n\n\n Remember, the more detailed you are, the better! <\/p>\n\n\n\n If your product or service doesn\u2019t solve a valid customer problem, the probability of succeeding decreases dramatically. So here\u2019s where you\u2019d look at different customer personas. Identify different types of potential customers, specify why and when they would be likely to make a purchase and how much they\u2019re ready to spend. <\/p>\n\n\n\n Codecademy did a great job by precisely explaining how to create buyer personas for your new business<\/a>. <\/p>\n\n\n\n Once you discover all these details, you will be able to precisely distribute your time and marketing actions, which will end up resulting in valuable leads for your business. <\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n\n\n\n If you were on a football team, about to play against another club for the first time, you would definitely look into each player to identify their technique and style of game. You would go over many different matches that the team played, looking for old and new ways of playing, and behaviors that you might expect. <\/p>\n\n\n\n And this is exactly what needs to be done when introducing a new product. You need to focus on your competitors, the bigger and smaller players in the market you\u2019re about to enter. Research their product, pricing strategy, promotion techniques so you know exactly what you\u2019re about to face. Try to predict their reaction to you entering the market, because surely there will be one! <\/p>\n\n\n\n Once you decide on your pricing strategy, product distribution and identify where it will be positioned in the market, it\u2019s time for the fun part: brand and product promotion<\/a>. How will you find customers? What content will you share? How will you promote your brand and products? <\/p>\n\n\n\n Your first objectives will be building brand awareness<\/strong> and customer acquisition<\/strong>. Broadening your audience doesn\u2019t have to be as complex as it seems, as long as you\u2019re open to an innovative approach to online promotions and social media giveaways. Let\u2019s have a look at all the different options you can use!<\/p>\n\n\n\n Looking for ways to increase your brand awareness? Head to our website to discover different brand awareness solutions<\/a>!<\/p>\n<\/blockquote>\n\n\n\n <\/p>\n\n\n\n Social media giveaways are the easiest and most important tool to boost social media engagement<\/strong> and social media presence<\/strong>. Such sweepstakes take literally seconds to participate and they\u2019re doomed to success. You can set up your social media channels long before you actually launch your new product. <\/p>\n\n\n\n Luxfly Skydive is a great example of a brand-building their audience prior to their grand opening. This indoor skydiving facility set up their social media months before the official opening date, to build brand awareness<\/strong> and attract the attention of potential customers<\/strong>. They even allowed interested followers to pre-order their flying experiences. <\/p>\n\n\n\n <\/p>\n\n\n <\/p>\n\n\n\n Now, imagine how much success and publicity Luxfly could achieve with an Instagram Giveaway. <\/p>\n\n\n\n Comment-based giveaways are great to boost engagement, as they\u2019re easy to enter. One of the best things about Instagram giveaways is that the Instagram algorithm allows you to ask participants to mention their friends as one of the entry requirements. This attracts more attention and also many more possible participants, who will learn about your brand and possibly also enter your promotion. <\/p>\n\n\n In this example, you can see how a brand successfully boosted their social media engagement and made followers aware of their new location, by giving away a 50$ voucher for any Cafe Rio location. Social media sweepstakes are the perfect tool for your go-to-market strategy as you can make sure that your potential customers know about your new opening in advance. What would be the ideal prize? Free products or discount vouchers! This way you will drive people to the point of sale. <\/p>\n\n\n\n Incentivized promotions will surely drive engagement to your social media profiles. If you don\u2019t go for a Multi-Network Giveaway<\/a>, ensure that you promote your giveaway on other social media channels, just the way Cafe Rio did! <\/p>\n\n\n\n You can draw random winners of your Instagram sweepstakes with our Instagram Giveaway app<\/a>. Your first giveaway is free!<\/p>\n<\/blockquote>\n\n\n\n Gaining customer attention is one of the first objectives you want to focus on. Although, to grab the attention of potential customers you need to give them something to be interested in. And what\u2019s better than offering samples of your product? <\/p>\n\n\n\n Communicate your new product launch and create buzz around it by offering free product samples. This way you will not only promote your new release but also build trust<\/strong> and customer loyalty<\/strong>, as the person receiving the sample will automatically feel the sense of belonging. You might ask how you will decide who gets the samples? This is where you can apply another type of promotion into your go-to-market strategy! <\/p>\n\n\n\n Use a simple Entry Form Giveaway<\/a> to collect new leads<\/strong> and facilitate the expansion of your mailing list. Ask users to provide their contact details in order to receive a free sample of your product. You will use the shipping address to deliver the sample, and the email address to contact the user in the future. <\/p>\n\n\n\n <\/p>\n\n\n Do you believe that your audience would appreciate interactive promotions or games? We have great news! You can make the most out of your go-to-market strategy and\u2026 gamify it! Gamification is one of the latest trends in digital marketing and audiences love the challenge offered by branded mini-games. <\/p>\n\n\n\n Spin the Wheel app<\/a> is an interactive game that allows users to spin a wheel for a chance to win a prize. Online users get excited by the challenge and gambling-style game. The fantastic thing about this application is that it comes with an integrated entry form that can be fully customized in order to collect all the needed details of participants. Therefore you can ask for only and all the information that you need! <\/p>\n\n\n And what kind of promotion will be good to expose the users to your corporate image products? Our choice would be a branded Memory game<\/a>. Let\u2019s take a look at this promotion created by a Spanish cleaning products brand. <\/p>\n\n\n\n Frosch decided to promote their new products in an innovative way; they used a branded Memory game to expose the audience to their brand, entertain and fully engage. This playable promotion also allowed them to expand their mailing list. All the participants that completed the challenge were entered into a random prize draw of\u2026 Frosch\u2019s cleaning products. <\/p>\n\n\n\n
<\/p>\n\n\n\nResearch the market and your competitors<\/h3>\n\n\n\n
<\/p>\n\n\n\nWays of product promotion in your go-to-market strategy <\/h2>\n\n\n\n
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<\/p>\n\n\n\nSocial media giveaways to create excitement around your new product launch<\/h2>\n\n\n\n
![\"Luxfly](\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/luxfly.png\")
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<\/p>\n\n\n\nDistribute free samples and grow your mailing list as part of your GTM strategy <\/h2>\n\n\n\n
![\"Entry](\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/entry-form-new-leads-1-1.png\")
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<\/p>\n\n\n\nGamify your go-to-market strategy to acquire and retain customer<\/h2>\n\n\n\n
![\"St](\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/St-Patricks-Day-spin-the-wheel-demo.webp\")
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Use the Spin the Wheel app to distribute discount codes and vouchers to redeem in your online shop or in-store. Apart from small discounts you can also give away product samples, or throw in a big prize to motivate even more participants to take part in the promotion.\u00a0<\/p>\n\n\n\n
<\/p>\n\n\n![\"Memory](\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/memory.png\")
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