{"id":66444,"date":"2020-04-22T10:22:29","date_gmt":"2020-04-22T10:22:29","guid":{"rendered":"https:\/\/www.easypromosapp.com\/blog\/attract-customers-with-social-media-promotions\/"},"modified":"2025-09-17T14:49:56","modified_gmt":"2025-09-17T12:49:56","slug":"attract-customers-with-social-media-promotions","status":"publish","type":"post","link":"https:\/\/www.easypromosapp.com\/blog\/en\/attract-customers-with-social-media-promotions\/","title":{"rendered":"How to Attract Customers with Social Media Promotions"},"content":{"rendered":"\n

So you have a great social media following – but does that translate into sales? Apps like Instagram, Pinterest, and Facebook are a great way to stay in touch with customers, but they won’t necessarily boost your sales. In this article, we look at some lead generation strategies<\/a> and how to attract<\/strong> and <\/em>convert<\/strong> customers<\/strong> with social media promotions<\/strong>. <\/p>\n\n\n\n

Social media promotions combine the best of digital marketing. They mix the reach and entertainment value of social media, with the data collection and conversion rates of other marketing channels.<\/p>\n\n\n\n

Read on to find out why this formula works so well – plus some real examples of promotions from successful brands.<\/p>\n\n\n\n

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Why social media is – and isn’t – good for attracting customers<\/h2>\n\n\n\n

We all know the good stuff about social media. Social networks reach about 45%<\/a> of the entire global population – and in some countries, it’s closer to 70 or 80 percent.<\/p>\n\n\n\n

Once someone joins social media, they can use it to find new brands, get product reviews, share their own opinions, and even ask for customer service. In fact, 67% of consumers<\/a> now use social networks to contact brands when they need help.<\/p>\n\n\n\n

So what’s not to love?
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Social media is great for starting and maintaining conversations. But it has one key flaw: you don’t own your audience<\/strong>. However many followers you have, if a social network decides to close down, you’ll lose that audience. (Remember when we lost Vine<\/a>?)<\/p>\n\n\n\n

And even assuming that Facebook sticks around, it’s still relatively difficult to convert viewers into customers. Most social networks now offer direct shopping tools, but these features are still in their infancy.
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How to make social media work for you<\/h2>\n\n\n\n

The solution is simple. Don’t make social media the be-all and end-all of your digital marketing strategy. Instead, social media should be just one part of your strategy.<\/p>\n\n\n\n

Use social content to attract people and get them started on the buyer’s journey. Then, once you’ve built up an audience of followers, you can work on converting them into customers.<\/p>\n\n\n\n

And here’s the best bit\u2026 You can execute both<\/em> parts of that strategy with social media promotions. Here’s how.<\/p>\n\n\n\n

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Step 1: Attract customers with social media promotions<\/h3>\n\n\n\n

Social media promotions are a great way to activate your followers<\/strong>, increase your reach,<\/strong> and get your posts seen by more people.<\/p>\n\n\n\n

Most promotions follow a very simple formula: you offer a reward in exchange for engagement. For example\u2026<\/p>\n\n\n\n