{"id":66685,"date":"2021-05-25T07:46:00","date_gmt":"2021-05-25T05:46:00","guid":{"rendered":"https:\/\/www.easypromosapp.com\/blog\/summer-social-media-giveaways\/"},"modified":"2025-05-27T13:02:55","modified_gmt":"2025-05-27T11:02:55","slug":"summer-giveaways","status":"publish","type":"post","link":"https:\/\/www.easypromosapp.com\/blog\/en\/summer-giveaways\/","title":{"rendered":"Summer Giveaways Will Take Your Brand Engagement Through the Roof"},"content":{"rendered":"\n

Social media engagement always spikes up during the summertime. Users get more active on social media sharing snaps of their adventures, new experiences, and holidays. But what if you could take advantage of that increased social media activity? <\/p>\n\n\n\n

Social media giveaways are all about engagement and product <\/b>and brand promotion<\/b>. Brands notice hundreds of new followers and thousands of comments and likes rolling in, whenever a new Instagram or Facebook promotion is published. And the best part is that the Easypromos giveaway apps<\/a> make running these promotions easier than ever!<\/p>\n\n\n\n

So are you ready to improve your social media presence <\/b>and brand recall<\/b> this summer? Prepare because we\u2019re about to show you some effective summer giveaway<\/strong> ideas! <\/p>\n\n\n\n

\"summer<\/a><\/figure>\n\n\n\n


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Summer giveaway ideas for Instagram<\/h2>\n\n\n\n

Social media channels are buzzing during the summer months. Therefore, your main focus should be on ensuring that your Instagram Giveaway<\/a> post is attention-grabbing<\/b>. The most important aspects to have in mind are an attractive image and well-written text. And why is that? Simply because potential participants like to see what they can win and understand the entry requirements. <\/p>\n\n\n\n

Here\u2019s an example from Gr\u00fcum, a skincare brand that organized a successful summer giveaway<\/strong>. The organizers wanted to promote their new sunscreen and they put their bet on an Instagram Giveaway. 100 lucky winners walked away with their own sunscreen from Gr\u00fcum whose social media engagement and following increased<\/b>; in order to participate the users followed Gr\u00fcum\u2019s Instagram profile and commented on the post mentioning two friends and sharing what factor they normally use. Open-ended questions<\/b> are great whenever you\u2019re looking to start real conversations <\/b>with your followers, and therefore, increase social media engagement<\/b>. <\/p>\n\n\n\n

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\"summer<\/a><\/figure>\n<\/div>\n\n\n

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Can you see how the image attracts attention? Because who doesn\u2019t dream of being on a beautiful and quiet beach right now? <\/p>\n\n\n\n

Let\u2019s stay with the holiday theme and look at this Instagram promotion organized by Triangl (an Australian swimwear brand) and Lack of Color (a designer hat producer). Just like in the previous example, the organizers wanted to promote their brands and products<\/b> while also attracting new potential customers<\/b>. <\/p>\n\n\n\n

Each participant mentioned two of their friends in the comments, therefore this summer fashion giveaway reached a wider audience.<\/p>\n\n\n\n

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\"summer<\/a><\/figure>\n<\/div>\n\n\n

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One random winner received a $500 Triangl and a $500 Lack of Color vouchers.<\/p>\n\n\n\n

Brand collaborations<\/b> are a great opportunity to grow off of each other\u2019s audiences and increase brand awareness. <\/p>\n\n\n\n

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Thinking to organize an Instagram summer giveaway? Use our ready-made template for your summer giveaway on Instagram<\/a>. <\/p>\n<\/blockquote>\n\n\n\n

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But what if your brand has nothing to do with summer products or services? No problem! Because summer is a perfect time (and excuse) for any brand to launch an Instagram Giveaway. <\/p>\n\n\n\n

Summer is a quiet time for schools and education centers. However, it\u2019s still not time to stop working on reinforcing brand awareness and brand recall. Khan Academy Kids launched a comment-based giveaway for their Instagram followers. <\/p>\n\n\n\n

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\"summer<\/a><\/figure>\n<\/div>\n\n\n

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Interested participants followed the account and mentioned one friend in the comments section. This tactic boosted Khan Academy Kids\u2019 social media engagement and grew their audience. The brand gave away six double gift cards to a book store so the winners could \u201cstock up on books for summer reading\u201d. <\/p>\n\n\n\n


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Promote your Summer Giveaway on Instagram Stories<\/h3>\n\n\n\n

To get more participants and comments, and therefore engagement it is important to promote your summer giveaway<\/strong> as much as you can. Try creating a Story that links back to your giveaway post. Just don\u2019t overload your viewers with too much text. Remember, they only have 15 seconds to get the message!<\/p>\n\n\n\n

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\"summer<\/a><\/figure>\n<\/div>\n\n\n


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Summer giveaway ideas for businesses<\/h2>\n\n\n\n

Any social media network is great for your product launch<\/a> promotion as that\u2019s where your customers are. So if you\u2019re looking to reconnect with your Facebook fans over the summer, organizing Facebook sweepstakes is a great summer giveaway<\/strong> idea.<\/p>\n\n\n\n

Here\u2019s an example from Frezyderm UK, a cruelty-free skincare company. Summer is the perfect time for promoting seasonal products. To do so the brand turned to social media; it allowed them to increase social media engagement and presence.  <\/p>\n\n\n\n

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\"summer<\/a><\/figure>\n<\/div>\n\n\n

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The entry requirements couldn\u2019t be more simple; the participants were only asked to mention their tanning partner in the comment section. It definitely attracted more attention and potential participants. <\/p>\n\n\n\n

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If you\u2019re looking to organize a summer giveaway on Facebook why don’t you use our Facebook Giveaway app<\/a> to draw a random winner in an automatic and transparent way?<\/p>\n<\/blockquote>\n\n\n\n

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Summer is a hot season not only for seasonal products but also for experiences and new adventures. That\u2019s why family experience packages and getaways are always so popular during the summertime. Here\u2019s an example from The Great New York State Fair; the brand organized multiple giveaways over a few weeks promoting The Destiny USA amusement park.<\/p>\n\n\n\n

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\"summer<\/a><\/figure>\n<\/div>\n\n\n

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In order to participate, Facebook users commented on the promotional post and one lucky person won 4 Destiny USA Summer Fun Day passes. The series of giveaways kept the users engaged and coming back for more, and their loyalty and trust were strongly reinforced<\/b>. This sweepstakes series must be one of our favorite summer giveaway<\/strong> ideas!<\/p>\n\n\n\n

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Grow your brand with giveaways promoted on TikTok<\/h2>\n\n\n\n

TikTok has consolidated it’s presence with1 billion monthly active users and still growing, a great indication of how many possibilities it has. <\/p>\n\n\n\n

As of today, TikTok does not provide a tool to gather comments associated with a video automatically. The alternative is to collect participant information through scraping. But this option is prohibited by the social network<\/b>, which we strongly discourage because it could jeopardize your TikTok account.<\/p>\n\n\n\n

In this scenario, Easypromos offers a solution that allows you to conduct exclusive giveaways for TikTok users. It involves creating a microsite like a Registration Giveaway and enabling login with a TikTok account. Once configured, activate it and link the giveaway URL to the brand\u2019s TikTok profile. You can also advertise by directly sharing the giveaway URL. <\/p>\n\n\n

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\"TokTok<\/a><\/figure>\n<\/div>\n\n\n
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Try out the TikTok login-enabled giveaway DEMO<\/a> to see its functionality from the user\u2019s perspective.<\/p>\n<\/blockquote>\n\n\n\n

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Attract new community members with Summer Giveaways on X<\/h2>\n\n\n\n

Last but not least are summer giveaways<\/strong> launched on X, another social media platform where giveaways are a very popular tactic. Twitter users love to share their daily lives with their followers. Summer is when beer gardens open and festivals happen. These things are what make Twitter engagement go up during the summertime, as people are more likely to share bits of their lives and adventures. So take advantage of your Twitter followers being more connected<\/b> than ever, and attract their attention with attractive summer-themed Twitter giveaways. <\/p>\n\n\n\n

Don\u2019t we all come back from holidays and gatherings with tons of new selfies? OddPrints, an online printing service provider, decided to take advantage of it and organized a summer giveaway<\/strong> in which the main prize was a \u00a3100 voucher for photo printing. The entry requirements were very simple as the participants were only asked to follow the account and like and retweet the promotional post. <\/p>\n\n\n\n

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\"summer<\/a><\/figure>\n<\/div>\n\n\n

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The easy entry requirements helped OddPrints grow their audience and increase social media engagement. <\/p>\n\n\n\n

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Would you like to run one giveaway across multiple social media platforms? It\u2019s possible! Publish your giveaway post across your social media channels and use our Multi-Network Giveaway app<\/a>.<\/p>\n<\/blockquote>\n\n\n\n

<\/p>\n\n\n\n

Another example of a summer Twitter Giveaway<\/a> promoting a product is from Mavala UK, a care and beauty product producer. Mavala were looking to promote their new summer collection of nail polish. <\/p>\n\n\n\n

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\"summer<\/figure>\n<\/div>\n\n\n

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What was so good about this giveaway? The #SummerGiveaway hashtag attracted a lot of attention and the video showing different colors from the new nail polish collection presented the whole new product line just in a few seconds. And that\u2019s a fantastic way to promote a product! <\/p>\n\n\n\n

Apart from product promotion<\/b>, Mavala was looking to engage their audience<\/b> and boost social media engagement, as the only entry requirement was to comment on the post and explain which shade is not in the collection to win. <\/p>\n\n\n\n

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More Ideas for Summer Giveaways<\/h2>\n\n\n\n

Summer Giveaways are often all about social media but let’s not forget that there are also ways to collect leads with other giveaway types. Organize a Summer Entry Form Giveaway<\/a> as part of your summer campaign to maximize lead generation and convert followers and website visitors into qualified sales leads.<\/p>\n\n\n\n

Take a look at the following and example and see for yourself how easy it is to launch a Summer Giveaway with the main purpose of generating leads.<\/p>\n\n\n

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\"summer<\/figure>\n<\/div>\n\n\n

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In this example, a supermarket brand organized a giveaway for their online audience; users registered their contact details for a chance to win a watermelon floatie and a beach towel! The best thing about this Summer Giveaway idea? Any brand can organize this kind of promotion!<\/p>\n\n\n\n

We hope these examples of social media summer giveaway<\/strong> ideas gave you some inspiration for your own promotion. Remember, do it well and you will see the engagement going through the roof! Do you have any questions? Don\u2019t hesitate to Online Chat with us<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"Social media has taken over our lives and it\u2019s certainly here to stay. Summer tends to be the time of the year when people are most active and up for adventures and new experiences. This leads to increased social media activity and we believe you should take advantage of it. We\u2019ve gathered examples of engaging giveaways organized on Instagram, Facebook, Twitter, and TikTok to inspire and convince you to create your own social media summer giveaway! Read on!\n","protected":false},"author":31,"featured_media":81825,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[7077,7067],"tags":[],"class_list":{"0":"post-66685","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-campaign-ideas","8":"category-social-media-promotions"},"yoast_head":"\nSummer Giveaways to Boost engagement<\/title>\n<meta name=\"description\" content=\"Want to boost social media activity this summer? 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