{"id":66914,"date":"2021-11-19T14:10:43","date_gmt":"2021-11-19T13:10:43","guid":{"rendered":"https:\/\/www.easypromosapp.com\/blog\/success-case-annagora-aquapark\/"},"modified":"2023-05-10T13:53:20","modified_gmt":"2023-05-10T11:53:20","slug":"success-case-annagora-aquapark","status":"publish","type":"post","link":"https:\/\/www.easypromosapp.com\/blog\/en\/success-case-annagora-aquapark\/","title":{"rendered":"Water Park Marketing: Attract Customers with a Coupon Campaign"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">The agency<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/logo_doppio.jpg\" alt=\"\" loading=\"lazy\" class=\"wp-image-24007\" width=\"95\" height=\"95\"\/><\/figure>\n<\/div>\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/doppio.hu\/?utm_source=easypromos&amp;utm_medium=hyperlink&amp;utm_campaign=annagora\" target=\"_blank\">Doppio Creative<\/a> is a digital marketing agency based in Budapest, Hungary.&nbsp; Founded in 2014, the agency offers a wide range of digital solutions to their mostly Hungarian clients. Doppio Creative provides services for small and medium-sized businesses. The agency also provides high-quality support to pharmaceutical and fast-moving customer goods companies.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The client<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/logo_aquapark.jpg\" alt=\"\" loading=\"lazy\" class=\"wp-image-24008\" width=\"95\" height=\"95\"\/><\/figure>\n<\/div>\n\n\n<p><a href=\"https:\/\/annagora.com\/en\/\">Annagora Aquapark<\/a> is a family-friendly water park near Lake Balaton &#8211; a very popular summer destination for local and international tourists in Hungary. Annagora\u2019s waterslides, pools, and wellness area attract Balatonf\u00fcred visitors.&nbsp;<\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Objectives of the water park marketing campaign<\/h2>\n\n\n\n<p>Annagora Aquapark is a seasonal business that started the summer with a <strong>customer-driven<\/strong> promotion. The brand was looking to make the most out of the summer by <strong>boosting sales<\/strong> and <strong>attracting customers<\/strong> to the park. Apart from increasing the number of visitors, the organizers also looked to <strong>grow their mailing<\/strong> list for future marketing communications.&nbsp;<\/p>\n\n\n\n<p>Annagora Aquapark tasked Doppio Creative to launch an <strong>innovative<\/strong> and <strong>creative<\/strong> campaign. It was the third year in a row that the brands worked together to <strong>acquire new customers and newsletter subscribers<\/strong>.<\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The successful coupon campaign launched by Annagora Aquapark and Doppio Creative<\/h2>\n\n\n\n<p>Coupon campaigns work well for anyone looking to <strong>capture new customers<\/strong>. People that register in such promotions have an initial interest in the brand or product. Therefore, it is very likely that they will end up redeeming the coupon or code. The agency and their client analyzed different possibilities to come to an agreement that distributing coupons was the most adequate action for their objectives.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/annagora-aquapark-1-768x340-1.webp\" alt=\"coupon campaign \" loading=\"lazy\" class=\"wp-image-34612\"\/><\/a><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>The campaign launched by Annagora Aquapark invited online users to subscribe to their newsletter. In return, all registered participants obtained a guaranteed coupon for a 20% discount on entrance fees. However, the organizing brand and agency wanted to ensure that the potential participants had a strong enough <strong>motivation<\/strong> to enter the promotion. \u201cWe combined the coupon campaign with a random giveaway among all the users that shared their contact information with Annagora Aquapark. Five random participants won family tickets to the water park. The <strong>double incentive<\/strong> successfully increased the number of newly acquired subscribers\u201d, explained P\u00e9ter Sipos, marketing consultant, and partner at Doppio Creative.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/annagor-mobile-1-768x514-1.webp\" alt=\"coupon campaign \" loading=\"lazy\" class=\"wp-image-35775\" width=\"622\" height=\"416\"\/><\/a><\/figure>\n<\/div>\n\n\n<p>The marketing agency created and uploaded 3000 unique codes to the <a href=\"https:\/\/www.easypromosapp.com\/coupons\/\">Easypromos Coupon application<\/a>. Each registered user obtained a unique single-use barcode coupon, redeemable at Annagora Aquapark. The water park cashiers were equipped with a scanner so that they could check the coupons\u2019 validity.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Note: The Easypromos platform allows you to display coupons as barcodes, QR codes, or alphanumeric codes.<\/p>\n<\/blockquote>\n\n\n\n<p><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Promotion dissemination and final results of the water park&#8217;s campaign<\/h2>\n\n\n\n<p>Annagora Aquapark and Doppio Creative are both Hungarian companies, and the water park\u2019s target audience is the local community. For this reason, the campaign was launched in Hungarian, using the Easypromos language feature, which according to the agency behind the promotion \u201cworks very well.\u201d Easypromos apps can be launched in more than 30 languages. The organizing brand can customize each button text and link.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/annagora-instagram-coupon-en-app-768x556-1.webp\" alt=\"aquapark coupon app campaign\" loading=\"lazy\" class=\"wp-image-34294\" width=\"838\" height=\"607\"\/><\/a><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>\u201cWe have a very loyal and engaged fanbase on our social media channels so we mostly promoted the campaign with sponsored posts on Facebook and Instagram\u201d, said Peter Sipos. \u201cWe wanted to <strong>convert social media followers into subscribers<\/strong>, so this time we didn\u2019t use email marketing to promote the campaign\u201d.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/annadora-aquapark-facebook.png\" alt=\"coupon campaign, facebook post\" loading=\"lazy\" class=\"wp-image-24012\"\/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>The successful coupon campaign was launched as a season-opening promotion looking to attract customers and <strong>boost brand awareness<\/strong> and <strong>brand<\/strong> <strong>recall<\/strong> of Annagora Aquapark. The promotion was active for <strong>six days<\/strong>, during which the water park grew their mailing list by <strong>1237 new contacts<\/strong>. \u201cIt\u2019s a significant step forward in growing our email database\u201d, said Sipos. The voucher holders who didn\u2019t redeem the coupons by the middle of July received a reminder convincing them to use the coupon and visit the water park.&nbsp;<\/p>\n\n\n\n<p>The summer campaign met the audience\u2019s approval. The entrants were excited about the promotional coupons and the giveaway of five family tickets. The double incentive <strong>encouraged social media sharing<\/strong> and <strong>boosted engagement<\/strong>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Testimonial<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>When we first looked to launch a coupon campaign we tried many different platforms. That&#8217;s how we found Easypromos. We\u2019ve been using the Easypromos platform for three years now as it has all the features that we need. The ease of use of the coupon app and the fair pricing have made Easypromos our go-to platform. (\u2026) The Easypromos app works like a charm.<\/p>\n<\/blockquote>\n\n\n\n<p><strong>&nbsp;-Peter Sipos-<\/strong><\/p>\n\n\n\n<p>Marketing consultant and partner at Doppio Creative<\/p>\n","protected":false},"excerpt":{"rendered":"Seasonal businesses have the unenviable task of staying top of mind with their target audience. The peak season is when the majority of seasonal brands make the most of their yearly profits and when their main focus is on attracting as many customers as possible. The recent campaign launched by Annagora Aquapark is a great example of seasonal marketing. Read on to find out how the Hungarian water park grew their mailing list and attracted customers with an impressive summer coupon campaign.\n","protected":false},"author":31,"featured_media":66915,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4765],"tags":[],"class_list":{"0":"post-66914","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-success-cases"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Water Park Marketing: Attract Customers with a Coupon Campaign<\/title>\n<meta name=\"description\" content=\"The recent coupon campaign launched by Annagora Aquapark is a great example of seasonal and water park marketing. Ideas for a summer campaign.\" \/>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Water Park Marketing: Attract Customers with a Coupon Campaign\" \/>\n<meta property=\"og:description\" content=\"The recent coupon campaign launched by Annagora Aquapark is a great example of seasonal and water park marketing. Ideas for a summer campaign.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.easypromosapp.com\/blog\/en\/success-case-annagora-aquapark\/\" \/>\n<meta property=\"og:site_name\" content=\"Easypromos Blog: digital engagement strategies and examples for brands\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-19T13:10:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-10T11:53:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/xxss_annagora.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kamila Palka\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kamila Palka\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/success-case-annagora-aquapark\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/success-case-annagora-aquapark\/\"},\"author\":{\"name\":\"Kamila Palka\",\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/#\/schema\/person\/4c97b877c3f8a2ff06044fb0607a752a\"},\"headline\":\"Water Park Marketing: Attract Customers with a Coupon Campaign\",\"datePublished\":\"2021-11-19T13:10:43+00:00\",\"dateModified\":\"2023-05-10T11:53:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/success-case-annagora-aquapark\/\"},\"wordCount\":754,\"image\":{\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/success-case-annagora-aquapark\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/logo_doppio.jpg\",\"articleSection\":[\"Success cases\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/success-case-annagora-aquapark\/\",\"url\":\"https:\/\/www.easypromosapp.com\/blog\/en\/success-case-annagora-aquapark\/\",\"name\":\"Water Park Marketing: Attract Customers with a Coupon Campaign\",\"isPartOf\":{\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/success-case-annagora-aquapark\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/success-case-annagora-aquapark\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/logo_doppio.jpg\",\"datePublished\":\"2021-11-19T13:10:43+00:00\",\"dateModified\":\"2023-05-10T11:53:20+00:00\",\"author\":{\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/#\/schema\/person\/4c97b877c3f8a2ff06044fb0607a752a\"},\"description\":\"The recent coupon campaign launched by Annagora Aquapark is a great example of seasonal and water park marketing. 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