{"id":67493,"date":"2019-04-02T12:13:58","date_gmt":"2019-04-02T10:13:58","guid":{"rendered":"https:\/\/www.easypromosapp.com\/blog\/hubspot-integration\/"},"modified":"2023-05-10T14:08:53","modified_gmt":"2023-05-10T12:08:53","slug":"hubspot-integration","status":"publish","type":"post","link":"https:\/\/www.easypromosapp.com\/blog\/en\/hubspot-integration\/","title":{"rendered":"How to Integrate Contests and Promotions with HubSpot"},"content":{"rendered":"\n<p>Online <strong>contests and promotions<\/strong> have become a popular and powerful way to generate leads. They get potential customers&#8217; attention &#8211; and their contact details &#8211; in exchange for a prize or reward.&nbsp;<\/p>\n\n\n\n<p>Sounds good, right? But if you work with a CRM, such as HubSpot, then you already know that it can be difficult to move contact data around. In this post, we&#8217;ll talk about how to set up automatic integrations, so you can avoid boring data entry and focus on actually reaching your customers. Here&#8217;s how it all works\u2026<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/hubspot-screenshot-1-1024x456-1.webp\" alt=\"hubspot integration\" loading=\"lazy\" class=\"wp-image-36256\"\/><\/a><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why integrate online promotions with HubSpot?<\/h2>\n\n\n\n<p>For most online promotions, <a href=\"https:\/\/www.easypromosapp.com\/data-collection-solutions\">lead generation<\/a> is the main goal. But that&#8217;s still not the whole&nbsp;<\/p>\n\n\n\n<p>story. You&#8217;re going to need a <strong>comprehensive marketing stack<\/strong> to handle the results of your promotion, follow up leads and keep track of your content.&nbsp;<\/p>\n\n\n\n<p>This is where <a href=\"https:\/\/www.easypromosapp.com\/hubspot-integration\">integration with HubSpot<\/a> comes in. You can\u2026<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Automate repetitive tasks<\/strong>, such as processing data or uploading it to your CRM. You&#8217;ll save time and avoid copying errors.<\/li>\n\n\n\n<li><strong>Segment leads <\/strong>so that you can identify different groups and offer them targeted content and offers.<\/li>\n\n\n\n<li><strong>Identify leads by the vendor<\/strong> or store they visited, so you can personalize the messages you send them.<\/li>\n\n\n\n<li><strong>Get real-time updates and analysis<\/strong> to inform your marketing strategy.<\/li>\n\n\n\n<li><strong>Measure ROI <\/strong>simply and transparently, so you can keep delivering value for money.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to create and integrate online contests with HubSpot<\/h2>\n\n\n\n<p>So now you&#8217;ve read about all those benefits, here&#8217;s how to actually <em>get <\/em>them, in three steps:<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Design your contest with Easypromos<\/h3>\n\n\n\n<p>Before you can collect your data, you&#8217;ll need to set up the contest itself. And you&#8217;ve got heaps of options: Easypromos has <a href=\"https:\/\/www.easypromosapp.com\/applications\/\">over 30 different apps<\/a> for online promotions, contests, and giveaways. Just remember that if you&#8217;re going for lead generation, social media contests won&#8217;t be much help. Try focusing on games, quizzes, or photo contests instead.<\/p>\n\n\n\n<p>For each promotion you create, you should have <strong>clear goals<\/strong> and a <strong>well-defined audience<\/strong>. This makes it much easier to design your contest and ask the right questions on the promotion sign-up form.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Connect your contest to HubSpot<\/h3>\n\n\n\n<p>In the past, you could connect Easypromos to HubSpot via a Zapier integration. It took a few extra steps, but it worked.<\/p>\n\n\n\n<p>Now we&#8217;ve upgraded &#8211; and HubSpot is just one of a long list of direct integrations with Easypromos.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/Easypromos-integrations-page-1-1024x490.png\" alt=\"Hubspot integration\" loading=\"lazy\" class=\"wp-image-25174\" width=\"768\" height=\"368\"\/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>Setting up your direct integration with HubSpot couldn&#8217;t be simpler. Once your promotion is ready to go, all you have to do is click &#8220;Integrations&#8221; in the main menu of your promotion on Easypromos, and <a href=\"https:\/\/soporte.easypromosapp.com\/hc\/en-us\/articles\/360048703891\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">follow the steps<\/a>. You should set up the integration as soon as you activate the promotion, and before you share it online, so that you don&#8217;t miss any leads.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Share the contest online<\/h3>\n\n\n\n<p>When you create a promotion with Easypromos, you&#8217;ll get a <strong>link to share <\/strong>on your website, social media and other digital channels. Sharing the contest with a wide audience is essential if you want to reach new audiences and pick up new leads.<\/p>\n\n\n\n<p>To give the promotion an extra boost, you can also use <strong>HubSpot CTAs (calls to action)<\/strong>. For example, you could create a website pop-up to advertize the contest, as well as a banner on your blog. Both would have a CTA button, leading directly to the promotion. What&#8217;s more, HubSpot will give you statistics about how many people interact with each CTA and which one is most effective.<\/p>\n\n\n\n<p>You can <a rel=\"noreferrer noopener\" href=\"https:\/\/knowledge.hubspot.com\/ctas\/create-calls-to-action-ctas\" target=\"_blank\">customize the text and style of each CTA<\/a>. You can even <a rel=\"noreferrer noopener\" href=\"https:\/\/knowledge.hubspot.com\/cos-general\/create-smart-calls-to-action-cta\" target=\"_blank\">create smart CTAs<\/a>, where HubSpot will automatically edit the CTA to appeal to different viewers based on their device, location, language, or referral source. Let&#8217;s take a look&#8230;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to customize CTAs in HubSpot<\/h2>\n\n\n\n<p>HubSpot will start by asking you for a country, device type, referral source and language for each CTA. It will also ask you to define your target audience based on <em>Lifecycle Stage <\/em>or <em>Contact List Membership<\/em>.<\/p>\n\n\n\n<p>The first option is best for reaching new leads. Here&#8217;s how to do it:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Click <em>Create a CTA<\/em> and then choose <em>Create a Smart CTA.<\/em><\/li>\n\n\n\n<li>When you&#8217;re offered different types of smart content, choose <em>Lifecycle Stage<\/em>.<\/li>\n\n\n\n<li>Choose the stage of the marketing funnel you want to focus on. Make sure that the action you want from viewers matches their stage of the marketing funnel.<\/li>\n<\/ol>\n\n\n\n<p>If you create a CTA based on a list of existing contacts, the process is a little bit different:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Click <em>Create a CTA<\/em> and then choose <em>Create a Smart CTA.<\/em><\/li>\n\n\n\n<li>When you&#8217;re offered different types of smart content, choose <em>Contact List Membership<\/em>.<\/li>\n\n\n\n<li>HubSpot will create a CTA to match each segment of your contact list.<\/li>\n<\/ol>\n\n\n\n<p>And that&#8217;s all it takes. As you can see, integrating Easypromos contests with HubSpot is easy. But if you need any extra help, you can always <a href=\"https:\/\/www.easypromosapp.com\/live-chat\/\">chat with our support team here<\/a>.<br><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"It&#8217;s no secret that online contests are an important part of lead generation. But are you making the most of online promotions &#8211; or are you leaving valuable sales leads on the table? The trick is to get those leads linked up to your CRM so you can keep the buyer&#8217;s journey moving. Here&#8217;s how to integrate your promotions with HubSpot, easily and efficiently.\n","protected":false},"author":25,"featured_media":67494,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[7071,7070,7067],"tags":[],"class_list":{"0":"post-67493","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-data-collection-promotions","8":"category-interactive-marketing","9":"category-social-media-promotions"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Integrate Contests and Promotions with HubSpot<\/title>\n<meta name=\"description\" content=\"Online contests are an important part of lead generation. Are you making the most of online promotions? Here&#039;s how to integrate promotions with HubSpot.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.easypromosapp.com\/blog\/en\/hubspot-integration\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Integrate Contests and Promotions with HubSpot\" \/>\n<meta property=\"og:description\" content=\"Online contests are an important part of lead generation. Are you making the most of online promotions? Here&#039;s how to integrate promotions with HubSpot.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.easypromosapp.com\/blog\/en\/hubspot-integration\/\" \/>\n<meta property=\"og:site_name\" content=\"Easypromos Blog: digital engagement strategies and examples for brands\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-02T10:13:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-10T12:08:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/xxss-como-promocionar-un-sorteo-reels.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Corinna Keefe\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Corinna Keefe\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/hubspot-integration\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/hubspot-integration\/\"},\"author\":{\"name\":\"Corinna Keefe\",\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/#\/schema\/person\/16fe4b67ed28fec22d12cf96e151a364\"},\"headline\":\"How to Integrate Contests and Promotions with HubSpot\",\"datePublished\":\"2019-04-02T10:13:58+00:00\",\"dateModified\":\"2023-05-10T12:08:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/hubspot-integration\/\"},\"wordCount\":813,\"image\":{\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/hubspot-integration\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/header_HubSpot_integration_easypromos.jpg\",\"articleSection\":[\"Data collection promotions\",\"Interactive Marketing\",\"Social Media Promotions\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/hubspot-integration\/\",\"url\":\"https:\/\/www.easypromosapp.com\/blog\/en\/hubspot-integration\/\",\"name\":\"How to Integrate Contests and Promotions with HubSpot\",\"isPartOf\":{\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/hubspot-integration\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/hubspot-integration\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/header_HubSpot_integration_easypromos.jpg\",\"datePublished\":\"2019-04-02T10:13:58+00:00\",\"dateModified\":\"2023-05-10T12:08:53+00:00\",\"author\":{\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/#\/schema\/person\/16fe4b67ed28fec22d12cf96e151a364\"},\"description\":\"Online contests are an important part of lead generation. Are you making the most of online promotions? Here's how to integrate promotions with HubSpot.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.easypromosapp.com\/blog\/en\/hubspot-integration\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/hubspot-integration\/#primaryimage\",\"url\":\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/header_HubSpot_integration_easypromos.jpg\",\"contentUrl\":\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/header_HubSpot_integration_easypromos.jpg\",\"width\":750,\"height\":250,\"caption\":\"|||\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/#website\",\"url\":\"https:\/\/www.easypromosapp.com\/blog\/en\/\",\"name\":\"Informaci\u00f3n sobre marketing digital - promociones, concursos, sorteos y juegos\",\"description\":\"Easypromos Blog: how to create interactive promotions and digital engagement experiences\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.easypromosapp.com\/blog\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/#\/schema\/person\/16fe4b67ed28fec22d12cf96e151a364\",\"name\":\"Corinna Keefe\",\"description\":\"Creadora de contenidos de marketing y colaboradora de Easypromos en UK. Escritora freelance de tecnolog\u00eda y educaci\u00f3n. Form\u00f3 parte del equipo de Easypromos durante m\u00e1s de un a\u00f1o y conoce todo su potencial.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/corinnakeefe\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Integrate Contests and Promotions with HubSpot","description":"Online contests are an important part of lead generation. Are you making the most of online promotions? Here's how to integrate promotions with HubSpot.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.easypromosapp.com\/blog\/en\/hubspot-integration\/","og_locale":"en_US","og_type":"article","og_title":"How to Integrate Contests and Promotions with HubSpot","og_description":"Online contests are an important part of lead generation. Are you making the most of online promotions? Here's how to integrate promotions with HubSpot.","og_url":"https:\/\/www.easypromosapp.com\/blog\/en\/hubspot-integration\/","og_site_name":"Easypromos Blog: digital engagement strategies and examples for brands","article_published_time":"2019-04-02T10:13:58+00:00","article_modified_time":"2023-05-10T12:08:53+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/xxss-como-promocionar-un-sorteo-reels.png","type":"image\/png"}],"author":"Corinna Keefe","twitter_misc":{"Written by":"Corinna Keefe","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.easypromosapp.com\/blog\/en\/hubspot-integration\/#article","isPartOf":{"@id":"https:\/\/www.easypromosapp.com\/blog\/en\/hubspot-integration\/"},"author":{"name":"Corinna Keefe","@id":"https:\/\/www.easypromosapp.com\/blog\/en\/#\/schema\/person\/16fe4b67ed28fec22d12cf96e151a364"},"headline":"How to Integrate Contests and Promotions with HubSpot","datePublished":"2019-04-02T10:13:58+00:00","dateModified":"2023-05-10T12:08:53+00:00","mainEntityOfPage":{"@id":"https:\/\/www.easypromosapp.com\/blog\/en\/hubspot-integration\/"},"wordCount":813,"image":{"@id":"https:\/\/www.easypromosapp.com\/blog\/en\/hubspot-integration\/#primaryimage"},"thumbnailUrl":"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/header_HubSpot_integration_easypromos.jpg","articleSection":["Data collection promotions","Interactive Marketing","Social Media Promotions"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.easypromosapp.com\/blog\/en\/hubspot-integration\/","url":"https:\/\/www.easypromosapp.com\/blog\/en\/hubspot-integration\/","name":"How to Integrate Contests and Promotions with HubSpot","isPartOf":{"@id":"https:\/\/www.easypromosapp.com\/blog\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.easypromosapp.com\/blog\/en\/hubspot-integration\/#primaryimage"},"image":{"@id":"https:\/\/www.easypromosapp.com\/blog\/en\/hubspot-integration\/#primaryimage"},"thumbnailUrl":"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/header_HubSpot_integration_easypromos.jpg","datePublished":"2019-04-02T10:13:58+00:00","dateModified":"2023-05-10T12:08:53+00:00","author":{"@id":"https:\/\/www.easypromosapp.com\/blog\/en\/#\/schema\/person\/16fe4b67ed28fec22d12cf96e151a364"},"description":"Online contests are an important part of lead generation. Are you making the most of online promotions? Here's how to integrate promotions with HubSpot.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.easypromosapp.com\/blog\/en\/hubspot-integration\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.easypromosapp.com\/blog\/en\/hubspot-integration\/#primaryimage","url":"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/header_HubSpot_integration_easypromos.jpg","contentUrl":"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/header_HubSpot_integration_easypromos.jpg","width":750,"height":250,"caption":"|||"},{"@type":"WebSite","@id":"https:\/\/www.easypromosapp.com\/blog\/en\/#website","url":"https:\/\/www.easypromosapp.com\/blog\/en\/","name":"Informaci\u00f3n sobre marketing digital - promociones, concursos, sorteos y juegos","description":"Easypromos Blog: how to create interactive promotions and digital engagement experiences","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.easypromosapp.com\/blog\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.easypromosapp.com\/blog\/en\/#\/schema\/person\/16fe4b67ed28fec22d12cf96e151a364","name":"Corinna Keefe","description":"Creadora de contenidos de marketing y colaboradora de Easypromos en UK. Escritora freelance de tecnolog\u00eda y educaci\u00f3n. Form\u00f3 parte del equipo de Easypromos durante m\u00e1s de un a\u00f1o y conoce todo su potencial.","sameAs":["https:\/\/www.linkedin.com\/in\/corinnakeefe\/"]}]}},"_links":{"self":[{"href":"https:\/\/www.easypromosapp.com\/blog\/en\/wp-json\/wp\/v2\/posts\/67493","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.easypromosapp.com\/blog\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.easypromosapp.com\/blog\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.easypromosapp.com\/blog\/en\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/www.easypromosapp.com\/blog\/en\/wp-json\/wp\/v2\/comments?post=67493"}],"version-history":[{"count":4,"href":"https:\/\/www.easypromosapp.com\/blog\/en\/wp-json\/wp\/v2\/posts\/67493\/revisions"}],"predecessor-version":[{"id":82139,"href":"https:\/\/www.easypromosapp.com\/blog\/en\/wp-json\/wp\/v2\/posts\/67493\/revisions\/82139"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.easypromosapp.com\/blog\/en\/wp-json\/wp\/v2\/media\/67494"}],"wp:attachment":[{"href":"https:\/\/www.easypromosapp.com\/blog\/en\/wp-json\/wp\/v2\/media?parent=67493"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.easypromosapp.com\/blog\/en\/wp-json\/wp\/v2\/categories?post=67493"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.easypromosapp.com\/blog\/en\/wp-json\/wp\/v2\/tags?post=67493"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}