{"id":67854,"date":"2020-12-21T08:40:12","date_gmt":"2020-12-21T08:40:12","guid":{"rendered":"https:\/\/www.easypromosapp.com\/blog\/veganuary-social-media-promotion\/"},"modified":"2025-09-17T13:30:00","modified_gmt":"2025-09-17T11:30:00","slug":"veganuary-social-media-promotion","status":"publish","type":"post","link":"https:\/\/www.easypromosapp.com\/blog\/en\/veganuary-social-media-promotion\/","title":{"rendered":"Veganuary: How to Celebrate Online and Promote Your Products"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">What is Veganuary?<\/h2>\n\n\n\n<p><a href=\"https:\/\/veganuary.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Veganuary<\/a> was created in 2014 by a non-profit foundation. The challenge is simple: to eat vegan and follow a vegan lifestyle during the month of January.<\/p>\n\n\n\n<p>There are lots of different reasons why people sign up for Veganuary. For some, it&#8217;s a way to kickstart the year with healthy habits. For others, it&#8217;s a way to show their commitment to the environment or animal welfare. And some people just like the challenge of doing things differently and discovering new recipes!<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ideas for Veganuary promotions<\/h2>\n\n\n\n<p>If your brand is related to <strong>food and drink, sustainability or lifestyle<\/strong>, then this is a great project to get involved with. You might also show up for Veganuary if it&#8217;s not strictly relevant to your brand, but your target audience is likely to be interested.<\/p>\n\n\n\n<p>You can get involved with Veganuary by offering support, promotions, inspiration, and fun for your followers. Let&#8217;s take a look at some ideas to celebrate Veganuary with online promotions and on social media!<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-vivid-cyan-blue-background-color has-text-color has-background\" style=\"color:#ffffff\">Would you like to run a social media giveaway to celebrate Veganuary with your online community? We have <a href=\"https:\/\/www.easypromosapp.com\/promotion-and-giveaway-templates\/?s=veganuary\" class=\"has-white-color\" rel=\"nofollow\">ready-made templates for Veganuary giveaway on Instagram and Facebook<\/a>!<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Veganuary giveaway on social media<\/h2>\n\n\n\n<p>Let&#8217;s start simple, with a classic social media giveaway. You&#8217;ve probably organized or joined a social media giveaway before.<\/p>\n\n\n\n<p>Followers comment on one of your posts for the chance to win a prize. You can set up the giveaway on Facebook or Instagram &#8211; or combine all three in a <a href=\"https:\/\/www.easypromosapp.com\/multi-network-giveaway\/\">Multi-Network Giveaway<\/a>.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/Leto-Zurich-veganuary-social-media-giveawy-1-1.png\" alt=\"Screenshot of an Instagram giveaway by Leto, a cafe in Zurich. The main image shows a pink smoothie in a bowl, decorated with berries and nuts. The caption asks users to like the post, follow the brand and tag a friend in the comments to enter the prize draw.\" loading=\"lazy\" class=\"wp-image-26090\"\/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>Social media giveaways are a fantastic way to <strong>increase engagement<\/strong> with your profile and <strong>reach new followers<\/strong>. But they also help to build a community. Try asking questions like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What&#8217;s your favorite vegan treat or veggie products?<\/li>\n\n\n\n<li>What&#8217;s your top tip for getting through Veganuary?<\/li>\n\n\n\n<li>Why are you signing up for Veganuary?<\/li>\n\n\n\n<li>How does Veganuary make you feel?<\/li>\n<\/ul>\n\n\n\n<p>All of these questions are <strong>conversation-starters<\/strong>. They encourage your followers to have real chats with you\u2026 and each other.<\/p>\n\n\n\n<p>Make sure you choose a prize that will appeal to your target audience &#8211; such as a vegan cookbook, shopping voucher or one of your own vegan-friendly products.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Veganuary photo contest<\/h2>\n\n\n\n<p>Photo and video contests are another great way to tap into the power of social media. When you ask people to share photos, you can <strong>increase brand visibility<\/strong> by using your hashtags, <strong>collect user-generated content<\/strong> to share on your own profile, learn more about your followers and their style and show your support for Veganuary and other causes.<\/p>\n\n\n\n<p>To give you an idea of the power of sharing photos and videos, here&#8217;s the main #Veganuary hashtag on Instagram. There are over 1 million posts!<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/veganuary-on-instagram-1-1.png\" alt=\"Screenshot of the hashtag &quot;veganuary&quot; on Instagram. 1,135,694 posts are listed. Sample posts include a photograph of an apricot tree, a carton of Alpro dairy-free milk, and a veggie burger.\" loading=\"lazy\" class=\"wp-image-26091\"\/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>And that&#8217;s in addition to the millions of posts across Facebook, TikTok, YouTube, Pinterest, Twitter, and more.<\/p>\n\n\n\n<p>So what&#8217;s the best way to run a photo contest? You have two basic options:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ask followers to post photos on social media, using your brand <a href=\"https:\/\/www.easypromosapp.com\/hashtag-gallery\/\">Mention + Hashtag<\/a>. (It&#8217;s best to create a specific hashtag, such as #MyBrandsVeganuaryContest).<\/li>\n\n\n\n<li>Ask customers to upload their photos to a dedicated <a href=\"https:\/\/www.easypromosapp.com\/photo-contest\/\">photo gallery where people can vote for their favorite images.<\/a><\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Veganuary games<\/h2>\n\n\n\n<p>Maybe you want to get a little more creative. How about a quick mobile game? They&#8217;re fun, easy to play, and great for <strong>brand awareness<\/strong>.<\/p>\n\n\n\n<p>You can choose a basic game app and then edit it to match your brand style, colors, and logo. There are <a href=\"https:\/\/www.easypromosapp.com\/game-applications\/\">lots of different games available<\/a>, so here are a few ideas to get you started:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Find essential vegan ingredients with a Word Search game.<\/li>\n\n\n\n<li>Spot vegan treats hidden in the picture with the Hidden Objects app.<\/li>\n\n\n\n<li>A classic Minesweeper game, where players have to clear the board without touching any animal-themed squares.<\/li>\n\n\n\n<li>A classic jigsaw Puzzle with a cute animal photo or hidden vegan recipe.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/puzzle.png\" alt=\"Screenshot of a jigsaw built with Easypromos. Against a background of colorful jigsaw pieces, we see the main game board. The jigsaw has 16 square segments. The hidden picture is of a brightly-colored chameleon against a blue background.\" loading=\"lazy\" class=\"wp-image-26093\"\/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>From a marketing perspective, games like this have a lot to offer. They encourage people to spend time with your brand. They&#8217;re perfect for sharing with friends. Finally, they demonstrate a playful side to your brand!<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Veganuary survey or quiz<\/h2>\n\n\n\n<p>Last of all: how about challenging your followers to a Veganuary quiz? Or finding out their opinions with a Veganuary-themed <a href=\"https:\/\/www.easypromosapp.com\/surveys\">survey<\/a>?<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/veganuary-survey-quiz.png\" alt=\"Screenshot of a quiz by CBBC. The main image shows the word &quot;vegan&quot; spelled out with chopped vegetables. The text reads, &quot;Vegan or not? Do you know your vegan foods? Start.&quot;\" loading=\"lazy\" class=\"wp-image-26094\"\/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>As well as providing some entertainment, <a href=\"https:\/\/www.easypromosapp.com\/quiz\/\">quizzes app<\/a> and surveys are a useful way to learn more about your followers. You can find out:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What your followers&#8217; priorities and interests are.<\/li>\n\n\n\n<li>How familiar they are with the idea of Veganuary.<\/li>\n\n\n\n<li>What kind of support and information they&#8217;re looking for.<\/li>\n\n\n\n<li>What kind of products and services they&#8217;re interested in.<\/li>\n<\/ul>\n\n\n\n<p>And just like the other giveaways, contests and games we&#8217;ve suggested here, you can offer a prize to encourage more people to answer the quiz.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Are you ready for Veganuary?<strong> <\/strong><a href=\"https:\/\/www.easypromosapp.com\/live-chat\/\">Chat live with our support team<\/a> for even more ideas, help, and advice!<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"The New Year is almost here &#8211; along with New Year&#8217;s resolutions such as Veganuary. Are you planning to enjoy a healthy month without animal-based foods? Here&#8217;s how to celebrate Veganuary on social media with games, support and giveaways for your followers.\n","protected":false},"author":25,"featured_media":67855,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[7077],"tags":[],"class_list":{"0":"post-67854","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-campaign-ideas"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Veganuary: How to Celebrate Online and Promote Your Products<\/title>\n<meta name=\"description\" content=\"Here&#039;s how to celebrate Veganuary with online promotions, games, photo contests, surveys, quizzes and social media giveaways for your followers.\" \/>\n<meta name=\"robots\" content=\"index, nofollow, max-snippet:-1, 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