{"id":67955,"date":"2020-12-16T09:51:56","date_gmt":"2020-12-16T09:51:56","guid":{"rendered":"https:\/\/www.easypromosapp.com\/blog\/boxing-day-social-media-giveaway\/"},"modified":"2023-05-10T14:19:57","modified_gmt":"2023-05-10T12:19:57","slug":"boxing-day-social-media-giveaway","status":"publish","type":"post","link":"https:\/\/www.easypromosapp.com\/blog\/en\/boxing-day-social-media-giveaway\/","title":{"rendered":"How to Boost Boxing Day Sales with a Social Media Giveaway"},"content":{"rendered":"\n<p>Boxing Day is a traditional winter holiday in the United Kingdom and other English-speaking countries, on the day after Christmas. And it&#8217;s become a major opportunity for brands to kick-start sales and show some love to their customers. In this article, we&#8217;re looking into the history and meaning of Boxing Day&#8230; plus how to celebrate with a Boxing Day giveaway on Facebook, Twitter or Instagram.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is Boxing Day?<\/h2>\n\n\n\n<p>Boxing Day is on 26th December &#8211; the day after Christmas Day. It&#8217;s also sometimes called St. Stephen&#8217;s Day. It&#8217;s a national holiday in the UK.<\/p>\n\n\n\n<p>Nobody is sure exactly when or how the tradition started. At first, it seems that St. Stephen&#8217;s Day was an occasion for people to give money to people in need.<\/p>\n\n\n\n<p>Later on, the holiday got its name from the tradition of &#8220;Christmas boxes&#8221;. People would give boxes of gifts, treats or even money to essential workers such as post officers, cleaners and errand boys.<\/p>\n\n\n\n<p>So what&#8217;s the tradition in 2020? People spend the holiday with their families, opening gifts, going for walks and squeezing in a little shopping. It&#8217;s also a day for traditional sports and games. Above all, 26th December is known as the start of the post-Christmas sales, with amazing deals and offers in shops.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why Boxing Day matters to your business<\/h2>\n\n\n\n<p>As we&#8217;ve seen, Boxing Day includes 3 essential elements:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>showing gratitude to essential workers.<\/li>\n\n\n\n<li>starting the post-Christmas sales.<\/li>\n\n\n\n<li>spending time with family.<\/li>\n<\/ul>\n\n\n\n<p>That first point has never been important. In 2020, we&#8217;ve all learned to be grateful to the health workers, cleaners, post officers, parcel deliverers, and supermarket workers.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/Boxing-Day-blog-post.png\" alt=\"Screenshot of a Facebook post by a sports brand. They are offering a swimwear giveaway exclusively for healthcare workers in the UK. Users are asked to tag healthcare workers who would appreciate the prize.\" loading=\"lazy\" class=\"wp-image-26058\" width=\"305\" height=\"569\"\/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>Secondly, this year has been tough for many businesses. If you want to <strong>increase the impact<\/strong> of the holiday season, then a <strong>Boxing Day giveaway <\/strong>will help you to keep up the momentum.<\/p>\n\n\n\n<p>And finally, 26th December is a chance to show your<strong> brand purpose<\/strong>. If your brand is family-focused, run a Boxing Day giveaway that&#8217;s focused on family. You could also showcase your commitment to local businesses or celebrate essential workers.<\/p>\n\n\n\n<p>Let&#8217;s look at some practical ideas for Boxing Day giveaways on social media!<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ideas for Boxing Day giveaways on social media<\/h2>\n\n\n\n<p>One way to <strong>reach customers<\/strong> on Boxing Day is with a traditional box of goodies to give away. You can put this together on your own, or team up with other brands to spread the cost and increase your reach.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/Twitter-Boxing-Day-giveaway.png\" alt=\"Screenshot of a Twitter giveaway: a box of Wonder Woman themed gifts. Users are asked to follow, like, retweet and tag a friend to enter.\" loading=\"lazy\" class=\"wp-image-26062\" width=\"458\" height=\"455\"\/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>You can run a giveaway like this for anyone to join. All they have to do is <strong>comment<\/strong> on your post on Facebook, Instagram or Twitter &#8211; and our <a href=\"https:\/\/www.easypromosapp.com\/giveaway-applications\/\">giveaway app<\/a> will collect the comments and select a random winner.<\/p>\n\n\n\n<p>If you want to keep up the tradition of gifts for essential workers, then you could run a giveaway focused on them. This is especially popular in 2020!<\/p>\n\n\n\n<p>In this twist on a giveaway, you ask people to nominate essential workers who they think would enjoy the prize. You&#8217;ll still get lots of reach, as people share and tag their friends. But you&#8217;ll also show that your brand values frontline workers and wants to support them.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/Essential-workers-boxing-day-giveaway.png\" alt=\"Screenshot of an Instagram giveaway from Value Village. The brand asks users to nominate essential workers to win 1 of 10 $50 gift cards.\" loading=\"lazy\" class=\"wp-image-26063\" width=\"291\" height=\"481\"\/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>The giveaways we&#8217;ve suggested above are great if you want to <strong>build your community<\/strong>, demonstrate your brand purpose, and <strong>reach new followers<\/strong>.<\/p>\n\n\n\n<p>But what if you just want to boost sales? Well, we&#8217;ve got some ideas for that too!<\/p>\n\n\n\n<p>As we&#8217;ve seen, Boxing Day is traditionally the start of the winter sales. So you can get things started by offering a discount, free gift or giftcard for your store. Even if people don&#8217;t win the reward, they&#8217;ll have learned more about your products and offers.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/boxing-day-giveaway-instagram.png\" alt=\"Screenshot of an Instagram post about Boxing Day sales. The brand announces that everyone who shops their Boxing Day sale will join a prize draw to win $300 worth of goods and services.\" loading=\"lazy\" class=\"wp-image-26064\" width=\"362\" height=\"551\"\/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>You can also create posts and videos about your Boxing Day sales. &#8220;Boxing Day haul&#8221; videos are very popular on Instagram Live. You could <strong>invite an influencer<\/strong> to take over your profile for the day &#8211; or run a competition for the best haul video!<\/p>\n\n\n\n<p>Finally, here&#8217;s one last suggestion if you have a large, active following online.<\/p>\n\n\n\n<p>A photo contest on Instagram or Twitter will increase your reach, <a href=\"https:\/\/www.easypromosapp.com\/UGC-solutions\/\">collect user-generated content<\/a>, <em>and <\/em>help build up your community.<\/p>\n\n\n\n<p>How? It&#8217;s simple: you ask people to post photos or videos about your brand, using a special giveaway hashtag and tagging your profile in the post.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/Sattvjewelry.png\" alt=\"Screenshot of a Boxing Day giveaway on Instagram. Users can win a $100 gift certificate by posting a photo of themselves wearing the brand's jewelry.\" loading=\"lazy\" class=\"wp-image-26068\" width=\"290\" height=\"519\"\/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>All the activity will mean that social network algorithms give your brand more exposure. And when you use a <a href=\"https:\/\/www.easypromosapp.com\/hashtag-gallery\/\">tool to collect the posts and pick a winner<\/a>, you&#8217;ll harvest all that fantastic user-generated content.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Ready to create your own Boxing Day giveaway and grow your sales? <a href=\"https:\/\/www.easypromosapp.com\/live-chat\/\">Chat live with our support team<\/a> for help, tips, and advice!<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"Boxing Day sales and Boxing Day gifts are a proud tradition in the UK and other English-speaking countries. Here&#8217;s how to get involved and boost Boxing Day sales with a social media giveaway!\n","protected":false},"author":25,"featured_media":67956,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[7077],"tags":[],"class_list":{"0":"post-67955","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-campaign-ideas"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Boost Boxing Day Sales with a Social Media Giveaway<\/title>\n<meta name=\"description\" content=\"Boxing Day sales and gifts are a proud tradition in English-speaking countries. Here&#039;s how to get involved and boost Boxing Day sales with a giveaway!\" \/>\n<meta name=\"robots\" content=\"index, nofollow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.easypromosapp.com\/blog\/en\/boxing-day-social-media-giveaway\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Boost Boxing Day Sales with a Social Media Giveaway\" \/>\n<meta property=\"og:description\" content=\"Boxing Day sales and gifts are a proud tradition in English-speaking countries. Here&#039;s how to get involved and boost Boxing Day sales with a giveaway!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.easypromosapp.com\/blog\/en\/boxing-day-social-media-giveaway\/\" \/>\n<meta property=\"og:site_name\" content=\"Easypromos Blog: digital engagement strategies and examples for brands\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-16T09:51:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-10T12:19:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/xxss-como-promocionar-un-sorteo-reels.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Corinna Keefe\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Corinna Keefe\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/boxing-day-social-media-giveaway\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/boxing-day-social-media-giveaway\/\"},\"author\":{\"name\":\"Corinna Keefe\",\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/#\/schema\/person\/16fe4b67ed28fec22d12cf96e151a364\"},\"headline\":\"How to Boost Boxing Day Sales with a Social Media Giveaway\",\"datePublished\":\"2020-12-16T09:51:56+00:00\",\"dateModified\":\"2023-05-10T12:19:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/boxing-day-social-media-giveaway\/\"},\"wordCount\":771,\"image\":{\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/boxing-day-social-media-giveaway\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/header_How_to_boost_boxing_day_sales_with_a_giveaway.jpg\",\"articleSection\":[\"Campaign Ideas\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/boxing-day-social-media-giveaway\/\",\"url\":\"https:\/\/www.easypromosapp.com\/blog\/en\/boxing-day-social-media-giveaway\/\",\"name\":\"How to Boost Boxing Day Sales with a Social Media Giveaway\",\"isPartOf\":{\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/boxing-day-social-media-giveaway\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/boxing-day-social-media-giveaway\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/header_How_to_boost_boxing_day_sales_with_a_giveaway.jpg\",\"datePublished\":\"2020-12-16T09:51:56+00:00\",\"dateModified\":\"2023-05-10T12:19:57+00:00\",\"author\":{\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/#\/schema\/person\/16fe4b67ed28fec22d12cf96e151a364\"},\"description\":\"Boxing Day sales and gifts are a proud tradition in English-speaking countries. 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