{"id":67996,"date":"2021-05-06T04:02:00","date_gmt":"2021-05-06T02:02:00","guid":{"rendered":"https:\/\/www.easypromosapp.com\/blog\/easypromos-selligent-integration\/"},"modified":"2025-09-17T14:56:54","modified_gmt":"2025-09-17T12:56:54","slug":"easypromos-selligent-integration","status":"publish","type":"post","link":"https:\/\/www.easypromosapp.com\/blog\/en\/easypromos-selligent-integration\/","title":{"rendered":"How to Integrate Selligent with your Promotions on Easypromos"},"content":{"rendered":"\n<p>Selligent is just one of a long list of marketing software you can now integrate with Easypromos. <a href=\"https:\/\/www.easypromosapp.com\/integrations\/\">Check out our other integrations<\/a>!<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is Selligent?<\/h2>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/www.selligent.com\/\" target=\"_blank\">Selligent<\/a> is a cloud-based marketing platform. It offers tools for automated marketing campaigns, creating customer profiles, retargeting &#8211; and even AI!<\/p>\n\n\n\n<p>Basically, it&#8217;s all about using data and smart systems to make your marketing as effective as possible. It&#8217;s been described as an &#8220;out-of-the-box, marketer-friendly&#8221; way to manage your campaigns (G2).<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/Selligent-homepage-1-1024x397-1.jpg\" alt=\"Screenshot of the Selligent homepage. It lists 4 reasons to use Selligent: quick results, smart and scaleable platform, a true partner, and a holistic customer experience.\" loading=\"lazy\" class=\"wp-image-26371\" width=\"541\" height=\"212\"\/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>The platform also stands out for its &#8220;open architecture&#8221;. That means that it&#8217;s easy to set up integrations with other marketing tools&#8230; such as Easypromos.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How Selligent and Easypromos work together<\/h2>\n\n\n\n<p>Selligent is great at managing and using data. But where does all that data come from?<\/p>\n\n\n\n<p>That&#8217;s where Easypromos comes in. We offer over 30 apps and <a href=\"https:\/\/www.easypromosapp.com\/data-collection-solutions\/\">lead generation solutions<\/a>. They&#8217;re all designed to collect the data that you need &#8211; while rewarding loyal customers, raising brand awareness, and expanding your reach online. <\/p>\n\n\n\n<p>That&#8217;s why we created an integration between Easypromos and Selligent. Now you can collect data, store it and use it in marketing campaigns&#8230; Seamlessly.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to integrate Selligent with Easypromos<\/h2>\n\n\n\n<p>Here&#8217;s what you&#8217;ll need to get started:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>an active White Label or Corporate account with Easypromos.<\/li>\n\n\n\n<li>an active Selligent account.<\/li>\n\n\n\n<li>a leads list on Selligent, where you&#8217;ll add the data collected with Easypromos.<\/li>\n<\/ul>\n\n\n\n<p>First, go to Admin Configuration in your Selligent account and create a new API. The API is like a channel between Easypromos and your cloud marketing account. Once the API is created, you&#8217;ll get a <strong>key<\/strong> and a <strong>secret answer<\/strong> so that you can open the channel securely.<\/p>\n\n\n\n<p>Now head back over to your Easypromos account. Look for the &#8220;integrations&#8221; tab in your latest promotion. Choose Selligent from the list of available integrations, and put in your key and secret answer.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/integrations-tab-easypromos-1-1024x400-1.png\" alt=\"Screenshot of the Easypromos control panel for a promotion. The integrations tab is highlighted on the left hand side.\" loading=\"lazy\" class=\"wp-image-26372\" width=\"540\" height=\"212\"\/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>Finally, you&#8217;ll be asked to choose a leads list. This is where Easypromos will send user data from your promotion. The data will keep updating every 15 minutes, so it&#8217;s always current.<\/p>\n\n\n\n<p>Want an even more detailed guide? <a href=\"https:\/\/soporte.easypromosapp.com\/hc\/en-us\/articles\/360045664912-Selligent-integration-how-to-synchronize-the-promotion-database-with-Selligent-Marketing-Cloud\" rel=\"nofollow\">Read the Selligent integration tutorial<\/a>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ideas for using Easypromos with your Selligent account<\/h2>\n\n\n\n<p>You can collect all kinds of information with Easypromos. Things like&#8230;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>email addresses<\/li>\n\n\n\n<li>mobile numbers<\/li>\n\n\n\n<li>shopping preferences<\/li>\n\n\n\n<li>demographic information<\/li>\n\n\n\n<li>product recommendations<\/li>\n\n\n\n<li>product reviews<\/li>\n\n\n\n<li>user-generated content<\/li>\n<\/ul>\n\n\n\n<p>Once that data is synced up, you can use it in all your automated marketing campaigns. You can&#8230;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>follow up on your promotion with a dedicated email marketing campaign.<\/li>\n\n\n\n<li>send shopping coupons over mobile.<\/li>\n\n\n\n<li>offer different discounts and rewards based on how your customers like to shop (for example, online or in store).<\/li>\n\n\n\n<li>tweak your marketing campaigns to suit the demographics of your audience &#8211; or even send out personalized marketing messages.<\/li>\n\n\n\n<li>run a retargeting campaign to support product recommendations.<\/li>\n\n\n\n<li>share product reviews and user-generated content on social media.<\/li>\n<\/ul>\n\n\n\n<p>And those are just a few ideas to get you started! The data you collect could also be invaluable for building up buyer personae, designing new products, choosing new marketing channels and more. <\/p>\n\n\n\n<p>To learn more about integrations or get help with your promotions, <a href=\"https:\/\/www.easypromosapp.com\/live-chat\/\">chat live with our support team<\/a>!<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"Here&#8217;s everything you need to know about Selligent integration with Easypromos: what it does, how to set up the integration, and how to use it for maximum marketing effect.\n","protected":false},"author":25,"featured_media":67997,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[7110],"tags":[],"class_list":{"0":"post-67996","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-how-to"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Integrate Selligent with your Promotions on Easypromos<\/title>\n<meta name=\"description\" content=\"Learn how to integrate your Easypromos apps, games, giveaways and contests with Selligent. 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