{"id":68267,"date":"2021-01-08T15:20:06","date_gmt":"2021-01-08T14:20:06","guid":{"rendered":"https:\/\/www.easypromosapp.com\/blog\/promote-your-podcast-giveaways-and-promotions\/"},"modified":"2025-09-17T13:29:48","modified_gmt":"2025-09-17T11:29:48","slug":"promote-your-podcast-giveaways-and-promotions","status":"publish","type":"post","link":"https:\/\/www.easypromosapp.com\/blog\/en\/promote-your-podcast-giveaways-and-promotions\/","title":{"rendered":"How to Promote your Podcast: Giveaways and Promotions"},"content":{"rendered":"\n

Over the past years, companies and content creators all over the world have had to transform their strategies and adapt their techniques to constantly emerging new digital trends. Podcasts came about in the early 2000s but it wasn\u2019t until a couple of years ago that they reached their current popularity. In March 2020, Spotify informed there were more than 700,000 podcasts available on their platform<\/a>. <\/p>\n\n\n\n

In this article, we take a look at how to organize giveaways, promotions, and contests for podcast listeners and why it\u2019s important to engage your audience outside of streaming platforms.<\/p>\n\n\n\n

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Podcast giveaways and promotions: why do they work?<\/h2>\n\n\n\n

All podcasters have the same ultimate goal: to reach as many listeners as possible. It\u2019d be great if everyone would know about your podcast as soon as you launch it. But the reality is quite the opposite; it takes time to attract listeners and gain popularity on streaming platforms. <\/p>\n\n\n\n

But there\u2019s also another group of podcast creators: those that already have an established listener base and are happy with the numbers of users that engage with their audio content. Instead of boosting their podcast\u2019s visibility, they simply want to reward those listening to their audio content. <\/p>\n\n\n\n

This is where online promotions come into play. Giveaways and contests can do much more than only promote podcasts<\/strong>. They strengthen the community<\/strong>, increase engagement<\/strong> and even reinforce loyalty<\/strong>. In other words, they make your audience feel important. And that\u2019s a good enough reason to organize a giveaway for your podcast listeners. <\/p>\n\n\n\n

The great news is that running a podcast giveaway is not as difficult as it might seem. Brands, professionals, and content creators often have active and popular social media channels. That\u2019s where they promote new episodes, engage in conversations with their audience, and often receive feedback from online users. This is why social media is where they can organize giveaways and promotions for their listeners.<\/p>\n\n\n\n

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Podcast giveaways on Instagram: attract listeners and reward loyal followers<\/h2>\n\n\n\n

Instagram is one of the most popular social media networks for brands, professionals, content creators, and users. Haven\u2019t we all spent hours scrolling through the feed or skipping through the Stories? Instagram also happens to be a popular channel for podcast creators. This is where loyal listeners gather to find more fun content or discover more about the person behind the show. Engaging in conversation with other fans of their favorite podcast is also a perk. <\/p>\n\n\n\n

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Press for Champagne Podcast<\/em> creators that talk weekly about the ups and downs of life – always with a glass of champagne. They wanted to attract more attention<\/strong> to their podcast and Instagram account so they decided to organize a quick comment giveaway. They raffled a $50 Sephora gift card and in the meantime, they expanded their Instagram following. <\/p>\n\n\n\n

The Girls Talk Too Much Podcast<\/em> followed the same steps, however, they specifically looked to reward their followers with prizes attractive to the listeners of millennial pop culture podcast. The organizer collaborated with a nail polish brand and together they ran a random Instagram giveaway<\/a>. Users followed both organizing accounts, liked the post, and mentioned one friend in the comments section.<\/p>\n\n\n\n

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But let\u2019s remember that these days podcasts are not all about health, beauty, and gossips. For example, Kryminatorium<\/em> is one of the most popular podcasts in Poland. Listeners regularly tune in to discover spine-chilling crimes. At the end of each episode, the podcaster invites his audience to visit his social media accounts<\/strong> for pictures of case files, criminals, and interesting facts that weren\u2019t mentioned in the podcast. To engage his audience and increase social media engagement<\/strong>, the podcast creator regularly launches comment giveaways. <\/p>\n\n\n\n

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In the above examples, five Instagram users had a chance to win a popular book signed by the author. Interested participants had to answer a simple question \u201cWhat do you think is the most interesting aspect of police work and why?\u201d. In this case, the organizer went through all answers and chose the most interesting ones. <\/p>\n\n\n\n

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Grow your podcast audience with Twitter giveaways<\/h2>\n\n\n\n

When it comes to social media, brands always seek the maximum number of followers and possible interactions. That often leads them to organize regular giveaways and promotions, as they boost engagement to levels never seen before<\/strong>. And podcasts profiles on social media have the same ultimate goal: to make the podcast known to more people. <\/p>\n\n\n\n

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Do you want to drive traffic to your social media channels? Announce your giveaway during one of your podcasts! Encourage interested listeners to become part of your community outside of the streaming platform.<\/p>\n\n\n\n

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In terms of running social media giveaways, Twitter is probably the most flexible social media network. You can ask users to:<\/p>\n\n\n\n