{"id":68648,"date":"2021-09-10T04:00:00","date_gmt":"2021-09-10T02:00:00","guid":{"rendered":"https:\/\/www.easypromosapp.com\/blog\/brand-recognition-and-online-promotions\/"},"modified":"2023-01-18T18:14:44","modified_gmt":"2023-01-18T18:14:44","slug":"brand-recognition-and-online-promotions","status":"publish","type":"post","link":"https:\/\/www.easypromosapp.com\/blog\/en\/brand-recognition-and-online-promotions\/","title":{"rendered":"How to Work on Brand Recognition with Online Promotions"},"content":{"rendered":"\n<p>The term<em> brand recognition<\/em> is used to determine how well consumers can identify your brand from visual or audio cues like your logo, colors, slogan, products, or even song used in a commercial. The bigger your brand the more recognition it will have. Think of big brands whose names are now used as synonyms of products, for example, band-aids, popsicles, or post-its; in reality, they\u2019re all brand names. But let\u2019s not set the bar too high (just yet!).\u00a0<\/p>\n\n\n\n<p>Working on <a href=\"https:\/\/www.easypromosapp.com\/brand-awareness-solutions\">brand recognition<\/a> might seem like a tough nut to crack &#8211; but it doesn\u2019t have to be. As soon as you set specific goals you can start engaging your audience with digital promotions because generating positive noise around your brand is a great way to improve its reputation and recognition. We will now take a look at different steps to brand recognition and how online promotions can be used in each one of them.<\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Brand non-recognition: get out there with social media giveaways and boldly promote your brand and products<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.easypromosapp.com\/giveaway-applications\/\">Social media giveaways<\/a> are the most straightforward type of digital promotions, as they\u2019re easy to set up and finalize, and take just a few seconds to participate in. They generate brand engagement and interaction between the user and the brand.&nbsp;<\/p>\n\n\n\n<p>When your brand is a startup or a small business that hasn\u2019t yet gained much attention from the target audience, you should totally put your bets on social media giveaways. Apart from their simplicity, which is undoubtedly their biggest advantage, they also require very little investment &#8211; and that\u2019s something important for small brands.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/social-media-giveaway.jpg\" alt=\"how to work on brand recognition with online promotions: an example of social media giveaways\" loading=\"lazy\" class=\"wp-image-27885\"\/><\/a><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>Sweepstakes increase social media engagement, <strong>attract new followers<\/strong> to your social media profiles and concurrently <strong>boost brand recognition and awareness<\/strong>. Take a look at the above example of a comment giveaway organized by an organic products brand. The giveaway did its job for the organizer: the brand gained visibility, grew their following and exposed more users to their products. But there\u2019s a way to take brand recognition even further.&nbsp;<\/p>\n\n\n\n<p>Instead of asking users to explain why they want to win, ask them <em>what<\/em> they want to win! And instead of raffling a product bundle, give away a gift card to your store for a product of their choice. Ask your followers to mention their friends in the comment section (so that your giveaway can reach more users) and explain which product they\u2019d like to try. You can even encourage them to <strong>visit your website<\/strong> to discover the new collection or the best-selling items. Apart from driving traffic to your website you also get to expose your target audience to your products.&nbsp;<\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Brand recognition: get ahead of your competitors and work towards brand preference<\/h2>\n\n\n\n<p>Has your brand already gained some recognition and your target audience can recognize your logo, products, or slogan? That\u2019s great news because your customers can actually recognize your brand now and that can play a big part when it comes to their purchases. But your job is not done yet! You now have to put some effort into maintaining your brand recognition and gaining a positive reputation because your next-door competitor is most likely working on the same thing.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/discount-codes.png\" alt=\"brand recognition, improve it with discount codes\" loading=\"lazy\" class=\"wp-image-27886\"\/><\/a><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p><a href=\"https:\/\/www.easypromosapp.com\/coupons\">Discount codes<\/a> are a great way to attract new customers and put the spotlight on your brand and products. By offering special discounts and offers you get to acquire paying customers but also retain the existing ones. Discount code distribution has proven to be a successful way to increase brand recognition.&nbsp;<\/p>\n\n\n\n<p>Launch a coupon campaign and give away discount vouchers to all users that share their email address with your brand, and remember that the more attractive the offer the more likely you are to convert prospects into customers. Have you ever wondered why discount codes actually work? The principle of urgency and fear of missing out play the major parts here &#8211; if the user doesn\u2019t redeem the code before its expiry date they won\u2019t get to save money, and that\u2019s what often pushes users to make use of the discount.<\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Brand preference: incorporate gamification for added value<\/h2>\n\n\n\n<p>Brand preference is yet another stage of brand recognition but it\u2019s actually much more than just recognition\u2026 At this stage, your customers are likely to lean towards your brand when it comes to their purchase choices. It might be because your prices are more attractive or your products are of better quality than most of your competitors. And this is when it\u2019s time to put extra effort into working on customer relationships.&nbsp;<\/p>\n\n\n\n<p>Offering great post-purchase customer service and following up with (more!) discounts are some ways of adding value to your products. But apart from positive experiences, online users also look for <strong>fun, engagement and entertainment<\/strong> and they don\u2019t necessarily have to find it on online gaming websites.&nbsp;<\/p>\n\n\n\n<p>Differentiate your products and brand from the crowd by incorporating <a href=\"https:\/\/www.easypromosapp.com\/game-applications\/\">branded mini-games<\/a>. Additionally, you will generate a <strong>new experience for your audience<\/strong>, convert more users, and better position your business.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/fashion-memory-game.png\" alt=\"brand recognition: work on it with branded mini-games, for example, memory game\" loading=\"lazy\" class=\"wp-image-27887\"\/><\/a><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>Take a look at this example of a branded Memory game that can be launched by any business! In this case, the example shows a gamified promotion organized by a fashion brand. Users looked for matching images for a chance to win a gift voucher to the organizing store.<\/p>\n\n\n\n<p>Gamification is a great solution for brands whose audiences are engaged and respond well to digital promotions. As branded games leave a positive impression, your audience grows more attached to your brand, putting you on the right path to customer loyalty.<\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Brand loyalty: attract lifelong customers and brand ambassadors<\/h2>\n\n\n\n<p>From brand recognition to brand loyalty &#8211; the ultimate goal for many brands. If you\u2019ve managed to position your brand in the market, attract customers and generate buzz around your products&#8230; You\u2019ve done a great job. But once you create customer relationships you can\u2019t just abandon your customers. You need to foster the existing ties.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.easypromosapp.com\/customer-loyalty-rewards\">Loyalty schemes<\/a> go way back. Before loyalty cards were introduced, people used to cut out barcodes from cereal or biscuit boxes. Nowadays, we still use loyalty cards but there are also more digital solutions for loyalty programs.&nbsp;<\/p>\n\n\n\n<p>So if you\u2019re looking to encourage customer loyalty, here\u2019s an idea for you; distribute unique codes to your customers every time they make a purchase. Invite them to accumulate five or ten codes for special rewards like prizes and discounts.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/loyalty-scheme-coupons-1.jpg\" alt=\"brand recognition, accumulate points\" loading=\"lazy\" class=\"wp-image-27888\"\/><\/a><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>Take a look at this example. The organizing brand was giving out unique codes for each $20 spent at their petrol station. Once the user accumulated and validated five codes they received a $5 discount for their next purchase. This kind of promotions will drive your customers back to your store. Because who doesn\u2019t like to save money?<\/p>\n\n\n\n<p>We hope that all these examples have given you a better understanding of brand recognition and digital promotions. But don\u2019t worry if something\u2019s still unclear &#8211; <a href=\"https:\/\/www.easypromosapp.com\/live-chat\/\">contact our customer support team<\/a>!<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"Brand recognition is an important aspect for any business. In this blog post we take a look at different stages of brand recognition and how online promotions can help at each one of them. Take a look!\n","protected":false},"author":31,"featured_media":68649,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[7076],"tags":[],"class_list":{"0":"post-68648","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding-promotions"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Work on Brand Recognition with Online Promotions and Giveaways<\/title>\n<meta name=\"description\" content=\"Here&#039;s how to work on brand recognition with online promotions. Introduce your audience to your brand, gain their trust &amp; gain loyal clients.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.easypromosapp.com\/blog\/en\/brand-recognition-and-online-promotions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Work on Brand Recognition with Online Promotions and Giveaways\" \/>\n<meta property=\"og:description\" content=\"Here&#039;s how to work on brand recognition with online promotions. Introduce your audience to your brand, gain their trust &amp; gain loyal clients.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.easypromosapp.com\/blog\/en\/brand-recognition-and-online-promotions\/\" \/>\n<meta property=\"og:site_name\" content=\"Easypromos Blog: digital engagement strategies and examples for brands\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-10T02:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-18T18:14:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/xxss-como-promocionar-un-sorteo-reels.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Kamila Palka\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kamila Palka\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/brand-recognition-and-online-promotions\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/brand-recognition-and-online-promotions\/\"},\"author\":{\"name\":\"Kamila Palka\",\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/#\/schema\/person\/4c97b877c3f8a2ff06044fb0607a752a\"},\"headline\":\"How to Work on Brand Recognition with Online Promotions\",\"datePublished\":\"2021-09-10T02:00:00+00:00\",\"dateModified\":\"2023-01-18T18:14:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/brand-recognition-and-online-promotions\/\"},\"wordCount\":1181,\"image\":{\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/brand-recognition-and-online-promotions\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/header_brand_recognition_and_online_promotions.jpg\",\"articleSection\":[\"Branding promotions\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/brand-recognition-and-online-promotions\/\",\"url\":\"https:\/\/www.easypromosapp.com\/blog\/en\/brand-recognition-and-online-promotions\/\",\"name\":\"How to Work on Brand Recognition with Online Promotions and Giveaways\",\"isPartOf\":{\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/brand-recognition-and-online-promotions\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/brand-recognition-and-online-promotions\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/header_brand_recognition_and_online_promotions.jpg\",\"datePublished\":\"2021-09-10T02:00:00+00:00\",\"dateModified\":\"2023-01-18T18:14:44+00:00\",\"author\":{\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/#\/schema\/person\/4c97b877c3f8a2ff06044fb0607a752a\"},\"description\":\"Here's how to work on brand recognition with online promotions. Introduce your audience to your brand, gain their trust & gain loyal clients.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.easypromosapp.com\/blog\/en\/brand-recognition-and-online-promotions\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/brand-recognition-and-online-promotions\/#primaryimage\",\"url\":\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/header_brand_recognition_and_online_promotions.jpg\",\"contentUrl\":\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/header_brand_recognition_and_online_promotions.jpg\",\"width\":750,\"height\":250,\"caption\":\"|||||\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/#website\",\"url\":\"https:\/\/www.easypromosapp.com\/blog\/en\/\",\"name\":\"Informaci\u00f3n sobre marketing digital - promociones, concursos, sorteos y juegos\",\"description\":\"Easypromos Blog: how to create interactive promotions and digital engagement experiences\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.easypromosapp.com\/blog\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/#\/schema\/person\/4c97b877c3f8a2ff06044fb0607a752a\",\"name\":\"Kamila Palka\",\"description\":\"Forma parte del equipo de marketing de Easypromos y tiene una doble titulaci\u00f3n en Medios Digitales y Marketing. Kamila est\u00e1 a cargo de la creaci\u00f3n de contenido en ingl\u00e9s para redes sociales de Easypromos, publicaciones en el Blog, demos de productos y casos de \u00e9xito en ingl\u00e9s. Si no est\u00e1 trabajando en la creaci\u00f3n de contenido en Easypromos la encontrar\u00e1s ejercit\u00e1ndose, haciendo paracaidismo o viendo una nueva serie con su gato adoptado.\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Work on Brand Recognition with Online Promotions and Giveaways","description":"Here's how to work on brand recognition with online promotions. Introduce your audience to your brand, gain their trust & gain loyal clients.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.easypromosapp.com\/blog\/en\/brand-recognition-and-online-promotions\/","og_locale":"en_US","og_type":"article","og_title":"How to Work on Brand Recognition with Online Promotions and Giveaways","og_description":"Here's how to work on brand recognition with online promotions. Introduce your audience to your brand, gain their trust & gain loyal clients.","og_url":"https:\/\/www.easypromosapp.com\/blog\/en\/brand-recognition-and-online-promotions\/","og_site_name":"Easypromos Blog: digital engagement strategies and examples for brands","article_published_time":"2021-09-10T02:00:00+00:00","article_modified_time":"2023-01-18T18:14:44+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/xxss-como-promocionar-un-sorteo-reels.png","type":"image\/png"}],"author":"Kamila Palka","twitter_misc":{"Written by":"Kamila Palka","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.easypromosapp.com\/blog\/en\/brand-recognition-and-online-promotions\/#article","isPartOf":{"@id":"https:\/\/www.easypromosapp.com\/blog\/en\/brand-recognition-and-online-promotions\/"},"author":{"name":"Kamila Palka","@id":"https:\/\/www.easypromosapp.com\/blog\/en\/#\/schema\/person\/4c97b877c3f8a2ff06044fb0607a752a"},"headline":"How to Work on Brand Recognition with Online Promotions","datePublished":"2021-09-10T02:00:00+00:00","dateModified":"2023-01-18T18:14:44+00:00","mainEntityOfPage":{"@id":"https:\/\/www.easypromosapp.com\/blog\/en\/brand-recognition-and-online-promotions\/"},"wordCount":1181,"image":{"@id":"https:\/\/www.easypromosapp.com\/blog\/en\/brand-recognition-and-online-promotions\/#primaryimage"},"thumbnailUrl":"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/header_brand_recognition_and_online_promotions.jpg","articleSection":["Branding promotions"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.easypromosapp.com\/blog\/en\/brand-recognition-and-online-promotions\/","url":"https:\/\/www.easypromosapp.com\/blog\/en\/brand-recognition-and-online-promotions\/","name":"How to Work on Brand Recognition with Online Promotions and Giveaways","isPartOf":{"@id":"https:\/\/www.easypromosapp.com\/blog\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.easypromosapp.com\/blog\/en\/brand-recognition-and-online-promotions\/#primaryimage"},"image":{"@id":"https:\/\/www.easypromosapp.com\/blog\/en\/brand-recognition-and-online-promotions\/#primaryimage"},"thumbnailUrl":"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/header_brand_recognition_and_online_promotions.jpg","datePublished":"2021-09-10T02:00:00+00:00","dateModified":"2023-01-18T18:14:44+00:00","author":{"@id":"https:\/\/www.easypromosapp.com\/blog\/en\/#\/schema\/person\/4c97b877c3f8a2ff06044fb0607a752a"},"description":"Here's how to work on brand recognition with online promotions. Introduce your audience to your brand, gain their trust & gain loyal clients.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.easypromosapp.com\/blog\/en\/brand-recognition-and-online-promotions\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.easypromosapp.com\/blog\/en\/brand-recognition-and-online-promotions\/#primaryimage","url":"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/header_brand_recognition_and_online_promotions.jpg","contentUrl":"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/header_brand_recognition_and_online_promotions.jpg","width":750,"height":250,"caption":"|||||"},{"@type":"WebSite","@id":"https:\/\/www.easypromosapp.com\/blog\/en\/#website","url":"https:\/\/www.easypromosapp.com\/blog\/en\/","name":"Informaci\u00f3n sobre marketing digital - promociones, concursos, sorteos y juegos","description":"Easypromos Blog: how to create interactive promotions and digital engagement experiences","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.easypromosapp.com\/blog\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.easypromosapp.com\/blog\/en\/#\/schema\/person\/4c97b877c3f8a2ff06044fb0607a752a","name":"Kamila Palka","description":"Forma parte del equipo de marketing de Easypromos y tiene una doble titulaci\u00f3n en Medios Digitales y Marketing. Kamila est\u00e1 a cargo de la creaci\u00f3n de contenido en ingl\u00e9s para redes sociales de Easypromos, publicaciones en el Blog, demos de productos y casos de \u00e9xito en ingl\u00e9s. Si no est\u00e1 trabajando en la creaci\u00f3n de contenido en Easypromos la encontrar\u00e1s ejercit\u00e1ndose, haciendo paracaidismo o viendo una nueva serie con su gato adoptado."}]}},"_links":{"self":[{"href":"https:\/\/www.easypromosapp.com\/blog\/en\/wp-json\/wp\/v2\/posts\/68648","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.easypromosapp.com\/blog\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.easypromosapp.com\/blog\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.easypromosapp.com\/blog\/en\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/www.easypromosapp.com\/blog\/en\/wp-json\/wp\/v2\/comments?post=68648"}],"version-history":[{"count":4,"href":"https:\/\/www.easypromosapp.com\/blog\/en\/wp-json\/wp\/v2\/posts\/68648\/revisions"}],"predecessor-version":[{"id":73438,"href":"https:\/\/www.easypromosapp.com\/blog\/en\/wp-json\/wp\/v2\/posts\/68648\/revisions\/73438"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.easypromosapp.com\/blog\/en\/wp-json\/wp\/v2\/media\/68649"}],"wp:attachment":[{"href":"https:\/\/www.easypromosapp.com\/blog\/en\/wp-json\/wp\/v2\/media?parent=68648"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.easypromosapp.com\/blog\/en\/wp-json\/wp\/v2\/categories?post=68648"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.easypromosapp.com\/blog\/en\/wp-json\/wp\/v2\/tags?post=68648"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}