{"id":68787,"date":"2021-05-11T03:47:00","date_gmt":"2021-05-11T01:47:00","guid":{"rendered":"https:\/\/www.easypromosapp.com\/blog\/launch-giveaway-hubspot\/"},"modified":"2022-05-18T05:20:55","modified_gmt":"2022-05-18T07:20:55","slug":"launch-giveaway-hubspot","status":"publish","type":"post","link":"https:\/\/www.easypromosapp.com\/blog\/en\/launch-giveaway-hubspot\/","title":{"rendered":"How to Launch a Giveaway with HubSpot Integration"},"content":{"rendered":"\n

In previous articles, we\u2019ve outlined how to integrate your online giveaway with HubSpot<\/a> and the benefits of running giveaways with HubSpot<\/a>. But do you know how to prepare for a giveaway with HubSpot integration?<\/strong><\/p>\n\n\n\n

We\u2019ll look at what things to keep in mind and which steps to take before launching your giveaway. This will ensure that you carry out your online giveaway more efficiently, from start to finish. Doesn\u2019t that sound like a good idea?<\/p>\n\n\n\n

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Segment your audience<\/h2>\n\n\n\n

The first \u2013 and possibly the most important \u2013 step is to identify your target audience<\/strong> and your buyer persona. The buyer persona is a semi-fictitious representation of your ideal customer.<\/p>\n\n\n\n

How do you know who your buyer persona is? You will have to analyze several factors, such as demographic characteristics, behavior, and the needs and motivations of your ideal customer. Your type of business model (B2B, B2C, or E-commerce), and whether you sell a product or a service, will also have a bearing on how you find your future leads.

There is an endless supply of templates that can help you define your buyer persona so you can segment your audience and focus on those who are more likely to become customers. Segmentation helps you understand who you should target and decide which channel is best for finding new clients <\/strong>(social networks, blog articles, paid content, etc.). <\/p>\n\n\n\n

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Think about the information you want to get from your leads<\/h2>\n\n\n\n

Once you have defined the who<\/em>, it\u2019s time to start thinking about the what<\/em>. In other words, what relevant information do you wish to obtain from your leads? For example, which is more useful to you: knowing what type of buyer persona the lead is, or knowing the lead\u2019s telephone number? The answer is, of course, it depends.

For a salesperson it may be more useful to have a lead\u2019s phone number; but the marketing team might prefer to know what kind of buyer persona the lead is, so they can work on a content marketing strategy first, only passing the contact on to the sales department when said contact is ripe for a sale.<\/p>\n\n\n\n

At the end of the day, everything is defined by the objective of your online giveaway. Do you want to broaden your database and organize it in a CRM like HubSpot<\/strong>? Do you want to find out what your leads think <\/strong>about a particular product? Or maybe you just want more information? It\u2019s important that you spend a few minutes on these questions to make it easier for you to define and configure your online giveaway.<\/p>\n\n\n\n

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Decide which type of giveaway meets your needs best<\/h2>\n\n\n\n

The next tip is to define how<\/em>. In other words, which type of promotion is best suited to achieving your goal?<\/p>\n\n\n\n

In Easypromos you\u2019ll find a wide variety of applications and platforms<\/a> for carrying out your online contest. At first, you might feel a little lost when choosing which app to use to create your promotion, but fear not: the Easypromos team has your back. We will happily answer any questions you may have and advise you about which giveaway will work best for you.<\/p>\n\n\n\n

To make your search easier, here are some contests that include HubSpot integration:<\/p>\n\n\n\n