{"id":68930,"date":"2021-08-17T01:52:00","date_gmt":"2021-08-16T23:52:00","guid":{"rendered":"https:\/\/www.easypromosapp.com\/blog\/marketing-data-collection-promotions\/"},"modified":"2025-05-08T15:33:22","modified_gmt":"2025-05-08T13:33:22","slug":"marketing-data-collection-promotions","status":"publish","type":"post","link":"https:\/\/www.easypromosapp.com\/blog\/en\/marketing-data-collection-promotions\/","title":{"rendered":"Marketing Data Collection: How to Use Promotions to Generate Leads"},"content":{"rendered":"\n

Why do people even start thinking about opening their own businesses? We can think of two principal reasons: to make a profit<\/strong> or to share their passion with others. But today we\u2019ll focus on the first point. <\/p>\n\n\n\n

The ultimate goal of any business is to be profitable and grow, and to do so each and every single company needs clients. You might be lucky enough to have a store in the center of a busy metropolitan area – in that case, your marketing actions are probably minimal. However, if you\u2019re based in a quieter area surrounded by competitors, or if your online business needs more customers, you might want to look into data collection<\/strong>. <\/p>\n\n\n\n


Apart from the very basic information about potential customers (at least first name and email address), some brands would like to understand their prospective clients a bit better, in order to be able to provide adequate offers or simply launch personalized marketing communications. Luckily for you, nowadays it\u2019s much easier to collect essential information from customers than some years ago. In this article we take a look at marketing data collection<\/a>: we\u2019ll show you how to use digital promotions to collect information from your target audience and customers. <\/p>\n\n\n\n


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Grow your database with Entry Form Giveaways<\/h2>\n\n\n\n

You might know by now that social media giveaways are the easiest and simplest type of digital promotion. They require minimal effort from both the organizer and participant. However, the only real downside to sweepstakes is that brands don\u2019t own any information about the users that enter their comment promotions on Instagram, Twitter or Facebook. So if you\u2019re looking for something more than just boosting social media engagement, opt for a simple Entry Form Giveaway<\/a>. <\/p>\n\n\n\n

This application takes second place when it comes to simplicity and digital promotions. You still launch an easy-to-enter giveaway, but this time, instead of commenting on a promotional post users register their contact details for a chance to win. <\/p>\n\n\n\n

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The above example shows how a premium gaming and video poker establishment celebrated the grand opening of their new location. Stella\u2019s Place launched a giveaway with a registration form in an attempt to obtain marketing data from potential customers. Each registered participant had a chance to win one of three $100 vouchers. This is a great example of how a new business can grow their mailing list<\/strong> and attract visitors. <\/p>\n\n\n\n

You can edit the registration form and ask for more information (phone number, date of birth, etc.), however, the more you ask for, the more participation barriers<\/strong> you create.<\/p>\n\n\n\n

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The best thing about launching promotions that aim to collect marketing data with Easypromos? You can sync the data collected with Easypromos with your CRM applications; your database can be automatically updated with the new data.<\/p>\n<\/blockquote>\n\n\n\n


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Learn more about your leads with surveys and questionnaires<\/h2>\n\n\n\n

Surveys and questionnaires<\/a> are typical dynamics for marketing data collection and there are two groups of users to launch them for:<\/p>\n\n\n\n