{"id":68986,"date":"2021-10-22T02:21:00","date_gmt":"2021-10-22T00:21:00","guid":{"rendered":"https:\/\/www.easypromosapp.com\/blog\/brand-awareness-questionnaire\/"},"modified":"2025-01-08T14:39:25","modified_gmt":"2025-01-08T13:39:25","slug":"brand-awareness-survey","status":"publish","type":"post","link":"https:\/\/www.easypromosapp.com\/blog\/en\/brand-awareness-survey\/","title":{"rendered":"Brand Awareness Survey – Boost Visibility"},"content":{"rendered":"\n

This is why becoming visible and staying top of mind with customers<\/b> is now harder than ever before. However, a brand awareness survey<\/strong> created and managed with the right tools and approach can help you boost brand recognition and visibility. In this blog post, we take a look at how to launch a brand awareness questionnaire<\/a> and how to stay relevant when you\u2019re competitors are more awake than ever.

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Provide entertainment with a branded Timed Quiz and stay top of mind with customers<\/h2>\n\n\n\n

Just like we mentioned at the very beginning, your product shouldn\u2019t be the main focus of your campaign. It\u2019s all about the customers and what you can offer them, or rather how your offer will make a difference. Simple and powerful campaigns now all share the same characteristic: they all provide some sort of entertainment<\/b>, whether it\u2019s a mobile game, funny video, or discount. These types of content get people clicking and sharing, which brings even more eyes to your brand. <\/p>\n\n\n\n

This is why the secret lies in delighting your customers with engaging and interactive campaigns<\/b> that apart from boosting brand awareness will also help your lead generation strategy<\/a>. A branded Timed Quiz<\/a> is a dynamic questionnaire that you can use to take your brand to the next level. Before you say it, yes, this might not be a typical branding quiz but it can definitely increase your brand awareness, as users get to interact with highly engaging content that positively impacts their opinion of your brand. <\/p>\n\n\n\n

\"Olimpic<\/figure>\n\n\n\n

Take a look at the above example of a Olympic Games Timed Quiz DEMO<\/a>. Instead of asking about a brand or product, it aims to provide a piece of entertaining content that would appeal to a wider public<\/b> and offer a product sample as prize. The quiz consists of a series of questions about the games and athletes. Users answered all questions as quickly as possible for a chance to win.
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Brand awareness survey: launch fun quizzes to improve customer relationships<\/h2>\n\n\n\n

The typical branding quiz for customers checks the participants\u2019 knowledge about the organizing brand or its products. However, someone who doesn\u2019t necessarily know your whole product line or new collection might abandon the quiz before hitting the submit<\/em> button, which is something you obviously don\u2019t want. Avoid this from happening by offering your audience fun quizzes that apart from collecting marketing information<\/b> can also give your audience something in return. Here are two different types of branding quizzes that don\u2019t come with participation barriers but with fun elements that drive the user to complete the participation. <\/p>\n\n\n\n


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Personality Quiz to create a more personal connection with your customers <\/h3>\n\n\n\n

A Personality Quiz<\/a> can be a quick and fun way to create strong connections <\/b>between your brand and customers, as upon answering questions about their personality, likes, and preferences, the customers feel like the experience is all about them rather than your brand, especially if the customer is going through the very first phase of sales funnel. Additionally, the lead generation process becomes more efficient, as participants share their contact details in order to reveal a hidden personalized message. Let\u2019s not forget that online personality tests are all about entertainment<\/b> and fun, rather than reliable personality analysis.<\/p>\n\n\n

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\"brand<\/a><\/figure>\n<\/div>\n\n\n

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The above example shows how a home decor brand engaged with their audience right in time for Halloween. They were looking for a way to increase their brand awareness with a questionnaire for their customers. However, instead of directly asking the participants to share their likes, they asked a series of questions about their decorating preferences. After providing answers to all the questions the users registered to view personalized messages. In this case, they revealed the users\u2019 decorating personalities. Once again, instead of showcasing the products and prices the brand engaged the user and offered some personalized suggestions based on the user\u2019s answers. This way, the participants could – but didn\u2019t have to – view items that might appeal to their decorating preferences.


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Raise brand and product awareness with Product Recommenders<\/h3>\n\n\n\n

Apart from providing fun and entertainment, the Easypromos online quizzes<\/a> also promote brand awareness. And that’s thanks to their customization options and features. Brands can launch questionnaires for customers that fully showcase the organizer\u2019s corporate colors and logos; this leads to increased awareness and visibility and therefore increases the chances of users recognizing the brand’s visual cues. <\/p>\n\n\n\n

Another type of brand awareness boosting quiz is the Product Recommender app<\/a>. But they\u2019re a little bit more specialized than Personality Quizzes, as they specifically present the products of the brand. They\u2019re super useful for users in the MOFU stage of your sales funnel when participants especially need some guidance.<\/p>\n\n\n\n

So when would brands launch this kind of branding questionnaire for customers? Product Recommenders are especially popular around big campaigns like Mother\u2019s Day, Christmas, or Valentine\u2019s Day when online users look for present ideas. E-commerce businesses can launch social campaigns to capture the users that need help in choosing products for their loved ones. And this is when Product Recommenders come in. Users answer a series of questions about their friend\u2019s or family member\u2019s likes and preferences, and based on their answers, the system displays a product that should best fit their needs and fulfill their expectations. <\/p>\n\n\n\n

\"Mother's<\/figure>\n\n\n\n

Interested in testing the user experience? Give a go to our Product Recommender DEMO<\/a> and discover how it can help you boost brand and product awareness. <\/p>\n\n\n\n

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Collect feedback from your customers and reward their loyalty<\/h2>\n\n\n\n

So far we\u2019ve looked at quizzes that brands can launch to provide entertainment and generate user engagement<\/b>. However, there are other brand awareness questionnaires that companies like to share with their paying customers. Surveys<\/a> are highly popular with e-commerce stores and online service providers looking to collect feedback from customers. So if you wish to find out what your client base likes the most about your brand and what could be improved, then it’s time to launch a satisfaction survey.<\/p>\n\n\n\n

\"Satisfaction<\/figure>\n\n\n\n

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Surveys are normally delivered to customers via email or text messages; make sure to give the customer time between the purchase and the survey to actually evaluate or test the product. Create a questionnaire with just a few questions to ensure that the users complete it and don’t forget about incentives! Prizes are the best way to thank your clients for taking their time to complete the survey. Discount codes and coupons are especially popular with satisfaction surveys as they encourage repeat purchases<\/b>. <\/p>\n\n\n\n

Ready to launch a brand awareness questionnaire for your company? Contact us live chat<\/a> in case of questions or doubts!<\/p>\n\n\n\n

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\"request<\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"Brand awareness is one of the most vital keys to success. But as important as it is, it might also be equally difficult to find efficient ways of enhancing it. 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