{"id":69376,"date":"2021-10-18T04:37:00","date_gmt":"2021-10-18T06:37:00","guid":{"rendered":"https:\/\/www.easypromosapp.com\/blog\/tips-organizing-giveaway-with-hubspot-integration\/"},"modified":"2025-09-17T13:18:51","modified_gmt":"2025-09-17T11:18:51","slug":"tips-organizing-giveaway-with-hubspot-integration","status":"publish","type":"post","link":"https:\/\/www.easypromosapp.com\/blog\/en\/tips-organizing-giveaway-with-hubspot-integration\/","title":{"rendered":"Three Tips to Organizing a Successful Giveaway with HubSpot Integration"},"content":{"rendered":"\n<p>It\u2019s important to keep in mind that all phases of your online giveaway are important. It\u2019s not enough to simply start the campaign and let it run its course. To organize a successful giveaway, it\u2019s important <strong>to be present during all phases of the process, analyzing, applying changes, and constantly improving.<\/strong><\/p>\n\n\n\n<p>Today we\u2019re here to share some tips on how to make the most of your<strong> Easypromos giveaway with HubSpot integration<\/strong> and achieve all your marketing goals. Let\u2019s go!<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Set up your giveaway and connect it to HubSpot&nbsp;<\/h2>\n\n\n\n<p>First, you need to integrate your online contest with HubSpot. <strong>Integrating&nbsp; Easypromos with HubSpot<\/strong>&nbsp;is quick, easy, and intuitive. You don\u2019t need to be a computer boffin and there\u2019s no programming to worry about. The whole process can be done from the Easypromos dashboard.&nbsp;<\/p>\n\n\n\n<p>If you\u2019re not sure where to start, check out our article that takes you through <a href=\"https:\/\/www.easypromosapp.com\/blog\/en\/launch-giveaway-hubspot\/\">integrating your promotion with HubSpot<\/a>. <a href=\"https:\/\/www.easypromosapp.com\/blog\/en\/hubspot-integration-giveaways\/\">This post explores the potential of HubSpot CRM<\/a>&nbsp;for managing contacts, getting the most out of your giveaways, and saving time and money with the application.<\/p>\n\n\n\n<p>Once you\u2019ve integrated your Easypromos contest with HubSpot, the next question is how to manage and monitor the new contacts in HubSpot. Are all participants entered into the CRM in the same way?<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Keep track of your new contacts in HubSpot<\/h2>\n\n\n\n<p>During the period that the giveaway is active, it\u2019s important to keep track of the contacts entering HubSpot. Getting leads is an important objective, but you also have to know how to manage them successfully within the app.<\/p>\n\n\n\n<p>Many of the promotions you can create with Easypromos offer the chance to obtain the email addresses of participants. If you\u2019ve integrated Easypromos with HubSpot successfully, the synchronization of contacts should be automatic and everyone who registers for the promotion will be entered into the HubSpot database. You\u2019ll be able to control, manage, and segment your contacts according to the stage they\u2019re at on their <a href=\"https:\/\/blog.hubspot.com\/sales\/what-is-the-buyers-journey\">buyer\u2019s journey<\/a>.<\/p>\n\n\n\n<p>From inside your HubSpot account go to the Contacts &gt; Contacts tab to view all participants registered for the promotion. The most important piece of data to identify people is their email address. Therefore, it\u2019s essential that you set this up as a mandatory field in the entry form. HubSpot will create a new contact for each email address registered.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/1.-Activitat-contacte-scaled-1-1024x656.webp\" alt=\"Activitat-contacte-scaled\" loading=\"lazy\" class=\"wp-image-36219\"\/><\/a><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">Contact activity<\/h3>\n\n\n\n<p>To view the activity of a contact, click on their name and a new tab will open. Here you\u2019ll see three different sections:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Main properties of the contact<\/strong>. Users&#8217; most important information is on the left side of the screen: name, surname, email, cell number, etc. You can customize these fields according to the needs of your company. You can add new ones such as city, contact type, a product of interest, contact origin, LinkedIn links, and so on.<\/li>\n\n\n\n<li><strong>Activity<\/strong>. In the center of the screen, you can view the contact\u2019s activity. This section is one of the most useful. It reveals all the actions that the user takes with your company. It\u2019s like the History tab of an internet browser: everything is recorded, including how many times the user has opened an email, which products they\u2019ve looked at on your website, their lifecycle stage, etc. It is also possible to add notes or tasks, manage calls and emails, and schedule meetings from here.<\/li>\n\n\n\n<li><strong>Company, business, and tickets<\/strong>. The righthand side section provides other types of information, like whether the user works for a company. Here you can also work on customer service tickets.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Customized properties<\/h3>\n\n\n\n<p>Customized properties enable you to classify your leads according to their level of interest in your brand. Click on the \u201cSettings\u201d symbol on the main navigation bar and select \u201cProperties.\u201d&nbsp; Create a new property according to how you want to segment your contacts within the CRM. One widely-used method is to classify them according to the buyer persona or according to the types of products or services they are interested in.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/2.-Propietat.webp\" alt=\"\" loading=\"lazy\" class=\"wp-image-30604\" width=\"333\" height=\"611\"\/><\/a><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>These created fields can be displayed in contact forms, pop-up forms, and bots to directly segment your clients from the website.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Promote your contest with organic posts or ads<\/h2>\n\n\n\n<p>Where is your audience located? Ask yourself what platforms your audience is using: these will be the ones you should use to share your post. It\u2019s important to ensure that your promotion reaches your target audience and that it inspires them to take part. There are several ways of announcing an active contest. The most common is to make a post on your social media profile and share it as a Story on Instagram and Facebook.&nbsp;<\/p>\n\n\n\n<p>The hashtags you add to the post are important because they help your promotion spread and reach new people. Don\u2019t forget to include the giveaway link in your profile bio to make it easier for people to find the entry page.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Promote your contest using Facebook Ads<\/h3>\n\n\n\n<p>The more people take part, the greater the reach of your publication will be. How can you boost participation in your giveaway? As well as the free methods outlined above, you could also increase engagement by investing in Facebook Ads. There are two Facebook Ads options for online contests:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Existing publication.<\/strong>&nbsp;The first step here would be to publish your post on social media, making sure it complies with Facebook\u2019s guidelines on posting ads. Next, access Facebook Ads and simply select \u201cUse Existing Post\u201d from the dropdown menu.<\/li>\n<\/ul>\n\n\n\n<p><strong>Promote the giveaway.<\/strong>&nbsp;The second method would be to \u201cCreate New Ad\u201d. You can still use the same design or image as the original post. The advantage of this method is that you\u2019ll have two posts working at the same time: the original post and the paid ad.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/3.-Facebook-ADS.webp\" alt=\"\" loading=\"lazy\" class=\"wp-image-30605\" width=\"402\" height=\"498\"\/><\/a><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Engage in effective email marketing with your contact base<\/h2>\n\n\n\n<p>Nurture sales opportunities with email marketing! Once you have your contacts you can create valuable tailored content to consolidate relationships with customers and make more sales. Use inbound methodology&nbsp;in your marketing strategy. The secret is to attract users to your website by providing them with support that\u2019s tailored to their needs and selling them the solution to their problems.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/4.-Email-marketing-1.webp\" alt=\"\" loading=\"lazy\" class=\"wp-image-30608\"\/><\/a><\/figure>\n\n\n\n<p>Create a calendar to organize your email marketing strategy. Establish a way to attract your online audience and decide what you need to do to generate more conversions. When drawing up your newsletter, use each component effectively. An appealing subject text will make it more likely that the recipient will open the email. Take care with the design, include links with all the images and make sure the text is well written. And remember to make use of CTA (calls to action) to redirect to an offer. Use your company\u2019s customized style. To create your first newsletter, go to Marketing &gt; Mail.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/5.-Email-hubspot.webp\" alt=\"\" loading=\"lazy\" class=\"wp-image-30609\"\/><\/a><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Email marketing campaigns can help you connect with users who are interested in your brand. If you make your newsletter appealing enough, your contacts will look forward to getting it at the end of each month. They\u2019ll be excited to see the updates, discounts, and valuable information on offer. Promote your contest with a newsletter!<\/p>\n\n\n\n<p>Who doesn\u2019t love the opportunity to enter a giveaway and win a prize? Contests are\u2014without a doubt\u2014a great way of reaching your online audience and growing your contact base. We hope these tips for integrating your giveaway with HubSpot have inspired you to improve your marketing strategies for your online contests.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"So you\u2019re organizing a giveaway and want to use it to feed your HubSpot account? You\u2019ve come to the right place! Giveaways are great for boosting engagement, increasing brand visibility, and growing your online audience, but by integrating your Easypromos giveaway with HubSpot you can also classify participants as potential customers and send them tailored content that will continue to engage and delight them once the promotion is over.\n","protected":false},"author":15,"featured_media":69377,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[7110],"tags":[],"class_list":{"0":"post-69376","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-how-to"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Three Tips to Organizing a Successful Giveaway with HubSpot Integration<\/title>\n<meta name=\"description\" content=\"Use the HubSpot 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