{"id":69485,"date":"2021-11-11T12:48:00","date_gmt":"2021-11-11T13:48:00","guid":{"rendered":"https:\/\/www.easypromosapp.com\/blog\/collaborative-instagram-giveaway-collabs\/"},"modified":"2026-10-06T09:27:25","modified_gmt":"2026-10-06T07:27:25","slug":"collaborative-instagram-giveaway-collabs","status":"publish","type":"post","link":"https:\/\/www.easypromosapp.com\/blog\/en\/collaborative-instagram-giveaway-collabs\/","title":{"rendered":"How to Run an Instagram Giveaway With Collaborators"},"content":{"rendered":"\n

There is no single way to run an Instagram giveaway with collaborators<\/strong>. You can publish one shared post using Instagram Collabs, have each brand or influencer publish the giveaway on their own profile and combine the entries afterward, or run a campaign where only the influencer publishes and the brand appears as a sponsor or account to follow.<\/p>\n\n\n\n

The key is deciding how participants will enter and how all eligible comments will be brought together for one winner selection. With Easypromos, a digital engagement platform, you can collect comments from authorized Instagram posts through Meta\u2019s official APIs, centralize eligible entries, and manage winner selection from one place.<\/p>\n\n\n\n

This gives you the flexibility to adapt the setup to the collaboration itself, from one shared Instagram Collabs post to several independent posts published by different brands or influencers.<\/p>\n\n\n\n

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What Is a Collaborative Instagram Giveaway?<\/h2>\n\n\n\n

A collaborative Instagram giveaway<\/strong> is a promotion involving two or more profiles. This could be two brands, a brand and an influencer, several influencers, or a combination of different collaborators.<\/p>\n\n\n\n

The collaboration allows participating accounts to bring together related audiences, extend the campaign\u2019s reach, and promote a shared prize or launch. The main difference between one setup and another is where the giveaway is published and where users enter<\/b>.<\/p>\n\n\n\n

In some campaigns, all participation is concentrated in one shared Instagram Collabs post. In others, each collaborator publishes the giveaway on their own profile. It is also possible for only the influencer to publish while the sponsoring brand appears as an account to follow or as the provider of the prize.<\/p>\n\n\n\n

Easypromos supports these different collaboration models, so the giveaway structure can be adapted to the campaign rather than forcing every collaborator to publish in the same way.<\/p>\n\n\n\n

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How to Run a Collaborative Giveaway With Instagram Collabs<\/h2>\n\n\n\n

Instagram Collabs allows two or more accounts to appear as co-authors of the same post or Reel. The original author posts the content and invites the other account as a collaborator. Once the invitation is accepted, the post also appears on the collaborator\u2019s profile and is distributed to their followers, while both accounts are shown as authors.<\/p>\n\n\n\n

To create a collaborative post, start as you would with any Instagram post. Before publishing, select the option to tag people and invite the profile you want to collaborate with. The invited account must accept the request before the post appears on its profile.<\/p>\n\n\n

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\"Collabs<\/a><\/figure>\n<\/div>\n\n\n

Once the post has been published, a notification for the user or brand will come up, as well as several notifications in the collaborator\u2019s account. <\/p>\n\n\n\n

<\/div>\n\n\n
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\"Collabs<\/a><\/figure>\n<\/div>\n\n\n

After the collaborator accepts the invitation<\/b>, the post will appear in its profile. The name and image of both the organizer and the collaborator will appear in both posts.<\/p>\n\n\n\n

<\/div>\n\n\n
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\"Collabs<\/a><\/figure>\n<\/div>\n\n\n

<\/p>\n\n\n\n

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Note: If the original publisher deletes an Instagram Collabs post, it will also disappear from the collaborator\u2019s profile.<\/p>\n<\/blockquote>\n\n\n\n

Instagram Collabs is now widely used by brands working with creators and other partners. According to an Emplifi analysis, more than 73% of the brands<\/a> studied used collaborative posts during the first half of 2026. The research also found that Collabs generally outperformed standard brand posts, with the strongest engagement gains occurring when the creator published the content and invited the brand as collaborator, particularly with Reels.<\/p>\n\n\n\n

For giveaways, this format is especially convenient because all participation is concentrated in the same shared post<\/b>. Users can discover the giveaway from either collaborator\u2019s profile, but their comments are added to the same publication rather than being split between separate posts.<\/p>\n\n\n\n

For example, Terrace Hotel Lakeland, a historic hotel in Lakeland, Florida, published an Instagram Collabs Reel with Terrace Grille Lakeland, its on-site restaurant, Avelo Airlines, a U.S. low-cost airline, and Visit Central Florida, the region\u2019s tourism organization.<\/p>\n\n\n\n

\"Example<\/figure>\n\n\n\n

The giveaway offered one winner 100,000 Hilton Honors points, a round-trip Avelo travel voucher for two, and two tickets to Bok Tower Gardens. To enter, users had to follow all four collaborating accounts, like the Reel, and comment with who they would take on the trip.<\/p>\n\n\n\n

This is a strong example of how Instagram Collabs can bring several complementary partners together around one shared giveaway post and prize package.<\/p>\n\n\n\n

<\/div>\n\n\n\n

Vitaldin: using collaborative giveaways as a recurring Instagram tactic<\/h3>\n\n\n\n

Vitaldin, a Spanish sports nutrition brand, has incorporated collaborative giveaways into its Instagram content strategy, partnering with brands and organizations that reach complementary audiences.<\/p>\n\n\n\n

Easypromos analyzed six collaborative giveaways published with Quokka, Levante UD Femenino, Singularu, Milar, Behobia-San Sebasti\u00e1n, and Alma Libre Natural Foods. Together, the six posts generated 35,050 comments, averaging 5,842 comments per giveaway, compared with a median of approximately 7 to 8 comments on the brand\u2019s regular non-giveaway posts.<\/p>\n\n\n\n

The data illustrates how collaborative giveaways can create significant spikes in interaction while also introducing products to related communities and sharing visibility between participating brands.<\/p>\n\n\n\n

\"Example<\/figure>\n\n\n\n

Easypromos analysis of six collaborative giveaways published by Vitaldin Spain. Comment counts were publicly visible on Instagram and reviewed in October 2026. Figures may change over time, and comments do not necessarily represent unique participants<\/em>.<\/p>\n\n\n\n

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What Does Using Instagram Collabs for a Giveaway Involve?<\/h3>\n\n\n\n

Even though a collaborative post appears on multiple profiles, there is still an original publisher who retains primary control over the content. If the original publisher deletes the post, it also disappears from the collaborator\u2019s profile. A collaborator can also leave the collaboration.<\/p>\n\n\n\n

For participants, however, the experience is simple: they can discover the giveaway from any of the collaborating profiles and comment on the same shared post to enter.<\/p>\n\n\n\n

Another example is the collaboration between Scott & Jon\u2019s, a U.S. prepared-meals brand, and Primal Kitchen, a sauces and condiments brand. They used Instagram Collabs to publish a shared giveaway for a skillet, keeping all participation around the same Reel. Depending on how the post is displayed, one brand may appear as the main author while the other is shown as a collaborator.<\/p>\n\n\n\n

\"Example<\/figure>\n\n\n\n
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Step by Step: How to Pick Winners From an Instagram Collabs Giveaway<\/h2>\n\n\n\n

When you run a giveaway using Instagram Collabs, keep in mind that Meta\u2019s API works with the account that originally published the collaborative post. This means the setup depends on who created the Collab post and which account will use Easypromos to manage the winner selection.<\/p>

  1. Decide which account will publish the Collab<\/strong>

    Any participating brand or influencer can create the post. That account becomes the original publisher and invites the other profiles as collaborators.<\/p> <\/li>

  2. Collaborators accept the invitation<\/strong>

    Once accepted, the post appears on their profiles too. Even though it is visible from multiple accounts, all comments are concentrated on the same shared post.<\/p> <\/li>

  3. Decide which account will manage the winner selection<\/strong>

    The account that publishes the Collab and the account that selects the winners do not have to be the same.
    3.1. If the account managing the giveaway created the original Collab post, use Instagram Giveaway<\/a> and select the post directly.
    3.2. If the account managing the giveaway accepted the collaboration but did not create the original post, use     Multi-Network Giveaway<\/a> and the collaborator invitation system.<\/p> <\/li>

  4. Invite the original publisher when needed<\/strong>

    With Multi-Network Giveaway, generate an invitation link and send it to the account that created the Collab post. Once they accept, the post is connected to the giveaway and its comments are imported. The collaborator does not need to share their password or account credentials.<\/p> <\/li>

  5. Configure the rules and select the winners<\/strong>

    Review the entries, apply any necessary filters or exclusions, and randomly select the winners and alternates.<\/p> <\/li><\/ol><\/div>\n\n\n\n

    \"Easypromos<\/figure>\n\n\n\n
    <\/div>\n\n\n\n

    Run a Collaborative Giveaway With Separate Posts From Multiple Brands<\/h2>\n\n\n\n

    Instagram Collabs is not required to run a collaborative giveaway. Two, three, or more brands can publish the giveaway separately on their own profiles, using different creatives or messaging if needed. Participants then enter by commenting on whichever post they see from the account they already follow.<\/p>\n\n\n\n

    The main challenge comes afterward: how do you combine all those comments into one giveaway?<\/p>\n\n\n\n

    With Multi-Network Giveaway<\/a>, the brand coordinating the campaign can bring together the participating posts from each collaborator and manage all entries in a single giveaway. Each collaborator authorizes only the post involved in the promotion, without sharing passwords or giving the organizer broader access to their Instagram account.<\/p>\n\n\n\n

    This setup is especially useful for co-branding campaigns, promotions involving several locations within the same group, or collaborations where multiple brands contribute products to a shared prize.<\/p>\n\n\n\n

    For example, Base Bazar Sport, a sports retailer in the Canary Islands, and 7 Islas Canarias, a fashion and accessories brand, ran a joint cap giveaway. Each brand published its own post to promote the campaign, and users could enter by commenting on either publication.<\/p>\n\n\n\n

    \"Example<\/figure>\n\n\n\n
    <\/div>\n\n\n\n

    Run an Instagram Giveaway With a Brand and an Influencer<\/h2>\n\n\n\n

    Another common setup is a collaboration between a brand and a content creator. There are several ways to structure this type of giveaway depending on where you want participation to happen.<\/p>\n\n\n\n

    <\/div>\n\n\n\n

    When both the brand and influencer publish<\/h3>\n\n\n\n

    The brand publishes the giveaway on its own profile, while the influencer creates a separate post for their community. Users can enter by commenting on either publication.<\/p>\n\n\n\n

    Instead of running a separate drawing for each account, both posts can be added to the same promotion and the winners selected from the combined participant pool. This way, each profile generates engagement directly with its own community<\/b>, while the campaign is managed as a single giveaway.<\/p>\n\n\n\n

    <\/div>\n\n\n\n

    When only the influencer publishes<\/h3>\n\n\n\n

    The giveaway can also be published exclusively by the influencer. For example, a cosmetics brand might provide the prize while a creator presents the products from their own account and asks followers to comment on the post and follow the brand. The brand does not need to publish the giveaway on its own feed.<\/p>\n\n\n\n

    If the brand will manage the winner selection, it can invite the influencer to authorize the post so its comments can be included in the campaign. The influencer keeps control of their account and authorizes only the content required for the campaign.<\/p>\n\n\n\n

    This model allows the brand to benefit from the creator\u2019s influence and reach without duplicating the giveaway content<\/b> on its own profile.<\/p>\n\n\n\n

    For example, Valentina Paz\u00e1n, a beauty content creator, gave away a selection of products after attending an event featuring several beauty brands. The campaign allowed her to share new products with her community while giving visibility to the brands featured at the event.<\/p>\n\n\n\n

    \"Example<\/figure>\n\n\n\n
    <\/div>\n\n\n\n

    When the influencer promotes the brand\u2019s giveaway<\/h3>\n\n\n\n

    Another option is to use the influencer purely as a promotional channel.<\/p>\n\n\n\n

    The creator can announce the campaign through Stories, Reels, or other content and direct followers to the giveaway post published on the brand\u2019s profile<\/b>. In this case, all entries are concentrated in one publication, so there is no need to combine comments from different accounts.<\/p>\n\n\n\n

    The best model depends on where you want to generate engagement: on the influencer\u2019s profile, the brand\u2019s profile, or both.<\/p>\n\n\n\n

    <\/div>\n\n\n\n

    Run a collaborative giveaway with multiple influencers<\/h3>\n\n\n\n

    Campaigns involving several creators do not require a separate drawing for each influencer either.<\/p>\n\n\n\n

    Imagine a brand launching a new product with five influencers. Each creator publishes their own content and asks their community to comment to enter.<\/p>\n\n\n\n

    With Easypromos Multi-Network Giveaway<\/a>, the authorized posts from all participating influencers can be added to the same giveaway. The brand then works with one combined participant pool and selects common winners for the entire campaign.<\/p>\n\n\n\n

    This setup is also useful for agencies coordinating campaigns with multiple creators or partners. Each collaborator authorizes only the content they manage, while the giveaway remains centralized.<\/p>\n\n\n\n

    For example, Santaluc\u00eda Seguros, a Spanish insurance company, ran an Instagram comment giveaway with three influencers. The campaign generated almost one million comments across the participating posts. Easypromos can import high volumes of participants through Meta\u2019s API, process the entries in the background, and notify the organizer once the participant list is ready for winner selection.<\/p>\n\n\n\n

    \"Example<\/figure>\n\n\n\n
    <\/div>\n\n\n\n

    How Easypromos Collects Comments From Collaborative Giveaways<\/h2>\n\n\n\n

    The main challenge with a collaborative giveaway often appears once the campaign ends. With only two posts and a few hundred comments, combining participants may still seem manageable. But when several brands, influencers, posts, or promoted publications are involved, collecting everything manually is no longer a reliable option.<\/p>\n\n\n\n

    Easypromos centralizes the process by connecting to Meta\u2019s official APIs and importing comments from the authorized Instagram posts included in the campaign. This allows participation to be collected in a regulated and reliable way, without relying on scraping.<\/p>\n\n\n\n

    When a post belongs to an influencer or another brand, that collaborator can authorize the publication without sharing their account credentials with the organizer. Their participants are then added to the same giveaway, while the main brand continues to manage the campaign from one place.<\/p>\n\n\n\n

    From there, you can apply the giveaway rules, review entries, select winners and alternates randomly, publish the results, and generate a Certificate of Validity documenting the winner selection. <\/p>\n\n\n\n

    <\/div>\n\n\n\n

    Include Promoted Instagram Posts in the Giveaway<\/h3>\n\n\n\n

    If one of the brands or influencers promotes a giveaway post through Meta Ads, the comments generated by the promoted version can also be included in the winner selection.<\/p>\n\n\n\n

    When an Instagram post is promoted, Meta creates a promoted version with its own identifier. The comments on that version are separate from the comments on the original organic post. If users can enter through both, it is important to include both publications so no eligible participants are left out.<\/p>\n\n\n\n

    With Multi-Network Giveaway<\/a>, you can combine comments from the organic and promoted versions of the post together with the other participating brand or influencer posts in the same giveaway. This allows collaborators to use paid promotion to extend campaign reach without complicating the final winner selection.<\/p>\n\n\n\n

    <\/div>\n\n\n\n

    Which Type of Collaborative Instagram Giveaway Should You Choose?<\/h2>\n\n\n\n

    There is no single setup that works for every collaboration. The best option depends on where the giveaway is published, where you want to generate engagement, and which account will manage the winner selection.<\/p>\n\n\n\n