{"id":69500,"date":"2021-10-29T02:12:00","date_gmt":"2021-10-29T00:12:00","guid":{"rendered":"https:\/\/www.easypromosapp.com\/blog\/how-to-create-a-banner-to-feature-a-promotion-on-your-website\/"},"modified":"2025-09-17T13:26:52","modified_gmt":"2025-09-17T11:26:52","slug":"how-to-create-a-banner-to-feature-a-promotion-on-your-website","status":"publish","type":"post","link":"https:\/\/www.easypromosapp.com\/blog\/en\/how-to-create-a-banner-to-feature-a-promotion-on-your-website\/","title":{"rendered":"How to Create a Banner to Feature a Promotion on your Website"},"content":{"rendered":"\n

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Your website, an essential channel to draw traffic<\/h2>\n\n\n\n

In this day and age, not having an online presence is a synonym of failure. That is, brands without a website and social networks can lose up to 30% of their clients<\/strong>. Not having these channels can damage a brand\u2019s reputation to the point of being considered old fashioned or even not be taken seriously. <\/p>\n\n\n\n

We are fully immersed in the digital era and most people spend a great deal of time on their mobile devices, laptops, or tablets. Hence, the objective is to veer to your web in order to turn them into potential customers. <\/p>\n\n\n\n

We all know we want to sell and be recognizable, but we don\u2019t always know how to achieve that. What\u2019s the use of having a website if users don\u2019t visit? Or be present in social media if we can’t create an active community?<\/p>\n\n\n\n

At this point, online promotions are an ideal tool to turn these visits into leads and, in so doing, boost brand awareness all the way to success. Include these actions in your website and you\u2019ll see how your results improve while you simultaneously nurture your database  with the participant\u2019s data. <\/p>\n\n\n\n

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What is a banner and how to design one for your website<\/h2>\n\n\n\n

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What is a banner<\/h3>\n\n\n\n

When we use the term banner, we simply refer to an online promotional creativity with some specific dimensions. It includes text, images, and even video or sound, and it\u2019s embedded in a website. It\u2019s objective is to generate brand awareness and give visibility to the website. As a general rule, the objective is that the user clicks on it and is redirected to a website. In this case, our contest or promotion.<\/p>\n\n\n\n

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Kinds of banners<\/h3>\n\n\n\n

Built-in banners<\/h4>\n\n\n\n

Built-in banners are fixed within the website. They are usually located on the laterals (vertical format) or at the top (rectangular format). This banner is well accepted by users as it doesn\u2019t interfere.<\/p>\n\n\n\n

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\"Promotion<\/a><\/figure>\n<\/div>\n\n\n

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Expandable banners<\/h4>\n\n\n\n

Expandable banners also have a fixed position, but they expand on the screen when the user performs a specific action, such as placing the cursor over the ad. These banners can be a little intrusive, so they usually have a visible \u201cclose\u201d button.<\/p>\n\n\n\n

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Pop-up banners\u00a0<\/h4>\n\n\n\n

Unlike the previous banners, pop-ups don\u2019t have a fixed position on the screen. Rather, they accompany the users as they browse the site. They also pop up unexpectedly and therefore can be considered highly intrusive. Given this, you should be extremely careful when using them.<\/p>\n\n\n\n


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How to design a banner properly<\/h3>\n\n\n\n

Banners have been a long-standing resource in online advertising and, despite their age, still yield good results. Hence, you can expect them to be around for the foreseeable future. Precisely due to their widespread presence on the internet, it is very important to make sure that this imagery stands out from the rest to capture the users\u2019 attention<\/strong>.\u00a0<\/p>\n\n\n\n

Almost everybody likes giveaways, so it shouldn\u2019t be that difficult to draw attention to your banner if the message is clear. Thus, once the target is clear, the following steps are:<\/p>\n\n\n\n