{"id":69556,"date":"2021-11-24T11:47:00","date_gmt":"2021-11-24T12:47:00","guid":{"rendered":"https:\/\/www.easypromosapp.com\/blog\/a-solution-for-business-associations-to-incentivize-purchasing-and-reward-consumers\/"},"modified":"2025-05-16T10:29:27","modified_gmt":"2025-05-16T08:29:27","slug":"a-solution-for-business-associations-to-incentivize-purchasing-and-reward-consumers","status":"publish","type":"post","link":"https:\/\/www.easypromosapp.com\/blog\/en\/a-solution-for-business-associations-to-incentivize-purchasing-and-reward-consumers\/","title":{"rendered":"A Solution for Business Associations to Incentivize Purchase and Reward Consumers"},"content":{"rendered":"\n

The intensive internet use, online shopping, and dropping delivery costs<\/b> among many other factors has accelerated a process that had started years ago, causing brick-and-mortar shops in towns and cities to lose terrain to online alternatives. Small business owners find it difficult to compete with online shops offering their products at competitive prices, a widely varied stock, and doorstep delivery. In this article, we discuss how to incentivize purchase and reward consumers for local shops and business associations.<\/p>\n\n\n\n

A part of society is aware of the benefits of having a healthy local shopping scene<\/a> in town. Furthermore, most people return to traditional shopping due to economic and emotional incentives<\/strong>. It is necessary to create a positive shopping experience as well as a sense of attachment to the local shops through discounts, gifts, promotions, etc.<\/p>\n\n\n\n

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\"Incentivize<\/a><\/figure>\n<\/div>\n\n\n

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Let\u2019s go over how local business associations can organize a promotion to reward clients<\/strong> who shop at their stores that is easy to configure, validate and implement<\/b>. With Easypromos\u2019 Validate Receipts app<\/a>, users upload and validate their purchase receipts online, and in so doing, nurture the local association\u2019s client database. Therefore, the local association will have the clients\u2019 contact details to communicate with them directly and work on the business – target audience relation.<\/p>\n\n\n\n

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Organize a simple promotion to register clients and validate their purchase receipts<\/h2>\n\n\n\n

Easypromos\u2019 Validate Receipts app is easy to configure and customize. What\u2019s more, neither the client nor the business owner needs to download any app<\/b>. The promotion is accessible from the web browser of any reasonably up-to-date mobile phone.<\/p>\n\n\n\n

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\"Incentivize<\/a><\/figure>\n\n\n\n

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How can you easily organize such a promotion for your local association? Follow these steps to configure and customize a microsite. Clients will register and upload their purchase receipts for the shops that the association is promoting.<\/p>\n\n\n\n

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1. Easypromos creates a website to inform the clients about the campaign and allow them to register<\/h3>\n\n\n\n

A microsite is necessary to explain the campaign and the incentives to shop at the local businesses. In addition to mentioning the prizes and the promotion dates, the website provides a registration form for the clients to sign in and validate their purchases. Additionally, the website must provide clear instructions and guide users through the whole process, as some of them might only have limited knowledge of digital tools. All of these are available within Easypomos’ Receipt Validation app and all you have to do is activate an account in the platform and create a template for this product.<\/p>\n\n\n

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\"receipt<\/figure>\n<\/div>\n\n\n

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This kind of microsite allows you to add any necessary fields in the registration form. It\u2019s ideal for retrieving clients\u2019 emails, neighborhoods, addresses, interests, etc. Use it to build your email marketing list and to make communication with local clients easier. <\/p>\n\n\n\n

As you have seen, it\u2019s easy to use and every screen is customizable. Display your association\u2019s logo and design the microsite with the representative colors or images of the area you want to promote.<\/p>\n\n\n\n

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All of Easypromos’ products come with a basic, ready-made design and configuration to make the implementation easier. Furthermore, a step-by-step tutorial<\/a> and a live chat with marketing professionals are available to help you out with any doubt.<\/p>\n<\/blockquote>\n\n\n\n


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2. Configure the field to validate the purchase receipts<\/h3>\n\n\n\n

In retail associations, it\u2019s common for each store to use its own POS system, where each one issues a different type of receipt. Easypromos\u2019 AI-powered receipt validation system can process different kinds of receipts, regardless of their format, solving many of the challenges typically faced in this context:<\/p>\n\n\n\n

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  1. Fraud prevention<\/b>. Avoid duplicate entries, altered receipts, or reused images. Each receipt is verified as unique and goes through multiple security filters.<\/li>\n\n\n\n
  2. Ensure receipts come from participating stores<\/b>. The system can read and verify that receipts belong to the stores involved in the promotion, even if each has a different receipt format. It can also check for the town and ensure the date falls within the promotional period.<\/li>\n\n\n\n
  3. Prizes and rewards based on purchase receipts<\/b>. Receipt validation can be combined with Easypromos\u2019 prize distribution system<\/a> and other interactive dynamics\u2014grant entries into a final draw for each validated receipt, give extra spins on a prize wheel or scratch-and-win game, or issue a coupon once a spending threshold is reached.<\/li>\n<\/ol>\n\n\n\n

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    \"Incentivize<\/a><\/figure>\n\n\n\n
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    The system can also review and accept only receipts that include the name of a specific store or stores. This allows you to automatically confirm that the receipts come from businesses within your association.<\/p>\n<\/blockquote>\n\n\n\n

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    3. Hand out prizes securely and with anti-fraud assurance<\/h3>\n\n\n\n

    Traditionally, clients would fill out a paper form when shopping at the store, but times are changing and nowadays there are faster, more efficient, and convenient ways of inviting clients to participate in an exclusive promotion<\/strong>. Use the microsite to list the prizes that will be raffled among the participants.<\/p>\n\n\n\n

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    \"Incentivize<\/a><\/figure>\n<\/div>\n\n\n

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    And what kind of exclusive promotion is that? You may ask. Well, same as before:<\/p>\n\n\n\n