{"id":69611,"date":"2021-12-09T11:50:32","date_gmt":"2021-12-09T12:50:32","guid":{"rendered":"https:\/\/www.easypromosapp.com\/blog\/spin-the-wheel-to-give-away-prizes-to-customers-success-case\/"},"modified":"2023-07-17T08:11:53","modified_gmt":"2023-07-17T06:11:53","slug":"spin-the-wheel-to-give-away-prizes-to-customers-success-case","status":"publish","type":"post","link":"https:\/\/www.easypromosapp.com\/blog\/en\/spin-the-wheel-to-give-away-prizes-to-customers-success-case\/","title":{"rendered":"Online Prize Wheels to Efficiently Give Away Prizes to Customers | Success Case"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">The Agency<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/logo-bannister-global-ok-150x150-3.jpeg\" alt=\"Bannister Global\" loading=\"lazy\" class=\"wp-image-31155\" width=\"100\" height=\"100\"\/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-left\"><a href=\"https:\/\/www.bannisterglobal.com\/en\/home\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bannister Global<\/a> is a marketing, communication, and PR agency specialized in shopping malls. Its highly experienced team of professionals provides shopping malls with the strategic capacity and execution of tactics and marketing actions necessary to achieve the goals and objectives set by top management.<\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Client<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/logo-carmila.jpeg\" alt=\"Carmila Espa\u00f1a\" loading=\"lazy\" class=\"wp-image-31141\" width=\"100\" height=\"100\"\/><\/a><\/figure>\n<\/div>\n\n\n<p><a href=\"https:\/\/www.carmila.com\/es\/\" target=\"_blank\" rel=\"noreferrer noopener\">Carmila Espa\u00f1a<\/a> is a company that owns and manages a portfolio of more than 78 shopping malls in Spain. They work to connect shop owners and clients by promoting closer and more accessible shopping malls.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>This success case is centered on two shopping malls owned by Carmila Spain: Carrefour Camas \u2013 Aljarafe and&nbsp; Carrefour San Juan de Aznalfarache.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/logos-1.webp\" alt=\"Carrefour shopping malls\" loading=\"lazy\" class=\"wp-image-31198\" width=\"514\" height=\"174\"\/><\/a><\/figure>\n<\/div>\n\n\n<p><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The campaign: two Spin the Wheel promotions to give away prizes on Valentine\u2019s<\/h2>\n\n\n\n<p>Under the Valentine\u2019s Day campaign umbrella, the agency organized two <strong>Spin the Wheel promotions to give away prizes<\/strong> in collaboration with Virgen del Roc\u00edo Jewelry shop and Masterly Cosmetics perfume shop. The objectives of the promotion were:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Increase the shops\u2019 visibility<\/strong> among potential customers in the malls (Carrefour Camas \u2013 Aljarafe and Carrefour San Juan de Aznalfarache).<\/li>\n\n\n\n<li>Present <strong>gift suggestions for Saint Valentine\u2019s day<\/strong>.&nbsp;<\/li>\n\n\n\n<li><strong>Draw visitors to the shops<\/strong> to collect the prizes or redeem the discounts given away through the promotion.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>These two shops were specifically chosen as their products fit with what couples give each other on Valentine\u2019s Day.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/campana-ruletas-online-premios.webp\" alt=\"Online prize wheel success case\" loading=\"lazy\" class=\"wp-image-31147\"\/><\/a><\/figure>\n<\/div>\n\n\n<p><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The solution: Spin the Wheel app to give away prizes.<\/h2>\n\n\n\n<p>Thanks to Easypromos\u2019 <a href=\"https:\/\/www.easypromosapp.com\/spin-the-wheel\/\">Spin the Wheel app<\/a>, the agency was able to create a promotional campaign easily and in a short time. The result was an entertaining and attractive promotional campaign for the clients\u2019 target audience. Moreover, the tool makes the participation process simple and intuitive, which positively impacts the participation in the campaign. Consequently, this dynamic fitted perfectly with the campaign\u2019s objectives and the current situation<\/p>\n\n\n\n<p>The idea was to replicate the traditional physical setup but avoid queues. It also aimed to avoid contact between users and a physical prize wheel. Therefore, with the Spin the Wheel solution, <strong>clients were able to participate without having to be at the shopping mall in person and use their own devices<\/strong>.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/ruleta-online-de-premios.webp\" alt=\"Online prize wheel success case\" loading=\"lazy\" class=\"wp-image-31148\"\/><\/a><\/figure>\n<\/div>\n\n\n<p><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The campaigns\u2019 advertising<\/h2>\n\n\n\n<p>To reach the malls\u2019 target audiences, <strong>the campaign was communicated through several channels<\/strong>. On the one hand, it was published on each of the malls\u2019 websites along with all of the Prize Wheel information and a link to participate.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/paginas-web.webp\" alt=\"Online prize wheel success case\" loading=\"lazy\" class=\"wp-image-31149\"\/><\/a><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>On the other hand, they ran an advertising campaign on social networks and complemented it with a newsletter to the malls\u2019 mailing list.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/fb-ads.webp\" alt=\"Online prize wheel success case\" loading=\"lazy\" class=\"wp-image-31150\"\/><\/a><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>Additionally, a print banner in the shopping mall added visibility to the campaign. It also displayed a QR code for visitors to participate.<\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The campaigns\u2019 results<\/h2>\n\n\n\n<p>Adding up both Spin the Wheel promotions, over 1,000people participated. Most of whom were incorporated as new contacts in malls\u2019 databases. What&#8217;s more, <strong>98% of users that won a prize visited the shops to redeem it<\/strong>. Finally, he campaign&#8217;s communication channels reached over 40,000 people from the areas around the shopping malls.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-white-color has-vivid-cyan-blue-background-color has-text-color has-background\">Do you want to set up your own Spin the Wheel promotion but don\u2019t know where to start? Check out ready-made <a href=\"https:\/\/www.easypromosapp.com\/promotion-and-giveaway-templates\/?c=spin\">downloadable templates<\/a>. We have more than 8 designs to choose from!<\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Testimonial<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>At Banninster Global we are able to develop custom-made solutions for complex and long-lasting campaigns. However, Easypromos\u2019 solutions provide us with agility and quick response capacity when we seek to run several effective promotions with different clients. Easypromos\u2019 applications allow us to connect with our clients\u2019 target audiences in an entertaining manner. Moreover, they are so intuitive and easy to use that participation levels are always outstanding. In this particular case, the objectives were successfully reached. That is, a high amount of reached people, a very good participation level, and a sizable conversion of visits to the malls.<\/p>\n<\/blockquote>\n\n\n\n<p><strong>Cristina Fern\u00e1ndez Freire<br>Account Manager, Bannister Global<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"It is common practice for many brands, shops, and malls to have product samples to give away. In other cases, businesses with extensive catalogs allocate products to include as gifts. If any of these is your case, we recommend you to use our Spin the Wheel app to optimize prize distribution among your clients. It\u2019s a fun way for users to try their luck and win gifts or discounts. Learn more about this success case of two Saint Valentine\u2019s Spin the Wheel campaigns.\n","protected":false},"author":38,"featured_media":84011,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4765],"tags":[],"class_list":{"0":"post-69611","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-success-cases"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Online Prize Wheels to Give Away Prizes to Customers - Success Case<\/title>\n<meta name=\"description\" content=\"If you offer samples or gifts as promotion tools, we recommend you to use our Spin the Wheel app. It\u2019s a fun way for users to try their luck and win.\" \/>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Online Prize Wheels to Give Away Prizes to Customers - 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