{"id":69659,"date":"2021-12-14T11:25:00","date_gmt":"2021-12-14T12:25:00","guid":{"rendered":"https:\/\/www.easypromosapp.com\/blog\/collect-your-web-visits-contact-details-through-giveaways-and-games\/"},"modified":"2024-01-31T12:29:54","modified_gmt":"2024-01-31T11:29:54","slug":"collect-your-web-visits-contact-details-through-giveaways-and-games","status":"publish","type":"post","link":"https:\/\/www.easypromosapp.com\/blog\/en\/collect-your-web-visits-contact-details-through-giveaways-and-games\/","title":{"rendered":"Collect your Web Visits\u2019 Contact Details through Giveaways and Games"},"content":{"rendered":"\n

Web visitors of an e-commerce web that turn into le<\/a>ads a<\/a>mount to 1 to 3%<\/a>, up to 5% if you are extremely lucky. This conversion ratio can improve considerably if you include dynamics with registration forms in your website. Even more if users get something in return, like gifts, prizes, or the possibility of entering a prize draw. Keep in mind that 2022 will bring about the disappearance of third-party cookies. Consequently, gathering data directly from their target audience will be a priority for brands. <\/p>\n\n\n\n

Some tools allow gathering data from your website for anonymous visitors (first-party data). However, it is always better to offer dynamics that nudge visitors to share their information directly (zero-party data). Read on to learn about some alternatives to make your brand\u2019s promotions and interactive actions more visible on your website.<\/p>\n\n\n\n


<\/p>\n\n\n\n

Showcase your promotion on your web\u2019s main banner with an external link<\/h2>\n\n\n\n

Most websites, blogs, and e-businesses have a main banner carousel where they feature their novelties and news. An attractive banner featuring the promotion on this section is one of the main resources to capture anonymous users’ attention<\/strong>. The prize and how to to win it are fundamental in convincing the audience to click and participate. Take a look at the following example of a promotion featured as a banner. It directs the user to the promotion\u2019s external URL (an advent calendar) when clicking on the banner.<\/p>\n\n\n\n

<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

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Embedding the promotion widget on the brand’s website<\/h2>\n\n\n\n

A promotion can also be useful to attract more visits and increase the time spent on the website. Hence, brands often feature the promotion in a banner on the website\u2019s main page and embed it in a section of the domain. With this option, users participate within the same corporate environment and with the website\u2019s main menu still visible.<\/p>\n\n\n\n

In this example, Carrefour Granada (Spain) features an  Advent Calendar promotion on one of the main banners. With it, a call to action button labeled \u201cTry your luck every day!\u201d. Therefore, all visitors can see and participate in the campaign. The link in the button leads to a subsection in the website where the calendar is featured using Easypromos\u2019 \u201cEmbed your promotion\u201d widget. Notice that the promotion is hosted on their website with the website\u2019s main menu still visible above.<\/p>\n\n\n\n

<\/p>\n\n\n

\n
\"Promotion<\/a><\/figure>\n<\/div>\n\n\n

<\/p>\n\n\n\n

Here\u2019s another example where the objective is not to collect data of all the visitors, but only the existing customers. If as a brand, you don\u2019t have contact with the final users of your product or service, one way to gather their data is to launch a promotion and feature it somewhere easily visible: the brand\u2019s website. This is the case of Adagio. A musical instrument distributor celebrating the tenth anniversary of the Scarlett interface with a giveaway. The eye-catching banner redirects to a page that explains the contest in detail. You may wish to use your content management system to showcase your promotion and host it in your domain. You can do so with the widgets that Easypromos offers<\/a>.<\/p>\n\n\n\n

How is this a clients-only promotion? One of the registration fields requires the serial number of the product. Thus, only existing clients can opt for the prize. <\/p>\n\n\n\n

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\"Web<\/a><\/figure>\n<\/div>\n\n\n

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<\/p>\n\n\n\n

Highlight active games or contests on the website\u2019s main menu<\/h2>\n\n\n\n

Brands often increase the visibility of their promotions and giveaways highlighting them as a section on their website\u2019s main menu<\/strong>. If your website receives a lot of anonymous visitors considering a purchase, the words \u201cpromotion\u201d, \u201cgame\u201d, or \u201cgiveaway\u201d might catch their attention. In the following example, beauty products brand Yves Rocher featured a prize roulette on the “promotions” section of their website. Sometimes, a combination of banners and menu sections can be used to direct the user to where the promotion is hosted.<\/p>\n\n\n\n

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\n
\"Web<\/a><\/figure>\n<\/div>\n\n\n

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We can see a similar example with the proximity dairy products brand Kaiku km0. The brand embedded a timed quiz on its website by adding a section called \u201cPlay and win\u201d. The aim was to capture the website visitors’ attention.<\/p>\n\n\n\n

<\/p>\n\n\n

\n
\"Collect<\/a><\/figure>\n<\/div>\n\n\n

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<\/p>\n\n\n\n

Use a pop-up to display the promotion on your website<\/h2>\n\n\n\n

Your blog, website, or e-shop may receive plenty of visits. However, you may want to capture a specific profile. In this case, insert the promotion as a pop-up widget that comes up only on certain pages at certain times. This online shop used an Easypromos pop-up banner to introduce a game to the shop\u2019s visitors. As a result, they were able to collect many of the users\u2019 data<\/a>.<\/p>\n\n\n\n

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\"\"<\/a><\/figure>\n<\/div>\n\n\n

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<\/p>\n\n\n\n

Host a promotion in the brand\u2019s domain<\/h2>\n\n\n\n

Sometimes it\u2019s important to be able to feature the whole promotion within the brand\u2019s own domain<\/strong>. This generates trust and aligns with a carefully crafted image strategy that tells visitors that the interactive action is 100% organized by the brand. For such cases, the White Label and Corporate promotion plans offer the possibility of featuring the whole microsite of the promotion<\/strong> (game, giveaway, contest, or quiz) within the brand\u2019s own domain. Easypromos provides a user-friendly interface to embed the widget on a domain of the brand\u2019s choosing. Such is the case of this Advent Calendar that the TV network TNT featured on a banner that links to a subdomain of theirs that hosts the promotion.<\/p>\n\n\n\n

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\"Collect<\/a><\/figure>\n<\/div>\n\n\n

<\/p>\n\n\n\n

In the case of long-lasting promotions<\/strong>, having a domain allocated for promotions<\/strong> is an interesting option. This will end up generating more traffic volume and increasing the time users spend on the site. Take a look at this last example of a promotion with its domain within the organizer\u2019s website. The organizing brand is Gewiss, a service and product dealer in domotics, energy, and lighting. The objective is to collect visitors\u2019 data to develop closer contact with them<\/strong> later on. Thus, generating lead nurturing actions to educate and inform potential future buyers.<\/p>\n\n\n\n

<\/p>\n\n\n

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\"Collect<\/a><\/figure>\n<\/div>\n\n\n

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How to know if it is worth featuring a promotion in your website? Easypromos has a specific “statistics” section that monitors traffic sources<\/a>. You will be able to see how many users come from the embedded widget. You can also use UTMs to identify the channels used to promote the campaign and measure the results.<\/p>\n<\/blockquote>\n\n\n\n

<\/p>\n\n\n\n

Do you find these examples useful? Have you ever used an Easypromos promotion to collect data from your website? Or do you share them solely through social media? One of the advantages of Easypromos promotions is that they are microsites with their URL. They can therefore be shared on any online and offline channel. Consequently, and depending on your promotions’ target audience, featuring it on your website or blog might be an interesting option. Easypromos makes it easy for you and you can always count on the help of our live chat support team<\/a>.<\/p>\n\n\n\n

<\/p>\n\n\n\n

\n \n \"Free\n <\/a>\n<\/div>\n","protected":false},"excerpt":{"rendered":"Most of your web visits do not communicate with the brand and end up being anonymous individuals for which you only have very few details like their web browser or the country from which they access. However, there are tools available to nudge users into sharing their contact details with you, and promotions are an ideal option!\n","protected":false},"author":9,"featured_media":69660,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[7071],"tags":[],"class_list":{"0":"post-69659","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-data-collection-promotions"},"yoast_head":"\nCollect your Web Visits\u2019 Contact Details through Giveaways and Games<\/title>\n<meta name=\"description\" content=\"Most of your web visits are anonymous individuals for which you only have very few details. 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