{"id":70254,"date":"2022-03-29T04:31:00","date_gmt":"2022-03-29T06:31:00","guid":{"rendered":"https:\/\/www.easypromosapp.com\/blog\/how-to-reactivate-the-online-community-with-an-instagram-giveaway-el-boulevard-success-case\/"},"modified":"2023-05-11T09:36:44","modified_gmt":"2023-05-11T07:36:44","slug":"how-to-reactivate-the-online-community-with-an-instagram-giveaway-el-boulevard-success-case","status":"publish","type":"post","link":"https:\/\/www.easypromosapp.com\/blog\/en\/how-to-reactivate-the-online-community-with-an-instagram-giveaway-el-boulevard-success-case\/","title":{"rendered":"How to Reactivate the Online Community with an Instagram Giveaway | \u201cEl Boulevard\u201d Success Case"},"content":{"rendered":"\n

The Agency<\/h2>\n\n\n
\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n

Estimado Jos\u00e9 Alfredo<\/a> is a creative marketing agency based in Valencia, Spain. The agency believes that thinking beyond the usual is to mix marketing with creativity, bet on effective advertising, offer each brand a wholesome vision with a clear objective, to achieve the best possible results. <\/p>\n\n\n\n

<\/p>\n\n\n\n

<\/p>\n\n\n\n

The Client<\/h2>\n\n\n
\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n

Located in the Zaramaga neighborhood since the 4th of November 2003, boulevard de Vitoria-Gasteiz has established itself as a reference and meeting point for the citizens of Vitoria-Gasteiz, Spain. With more than 3,500 parking spots and 3 floors offering the best shopping, dining, and entertainment, The Boulevard is more than a shopping mall. It fosters cultural and local life and makes every visit a true experience.<\/p>\n\n\n\n

<\/p>\n\n\n\n

<\/p>\n\n\n\n

A campaign to reactivate the online community: A Sales Season Instagram Giveaway<\/h2>\n\n\n\n

The shopping mall was looking for a simple action that would give it more visibility and invigorate its social media<\/strong> for the winter sales season<\/strong>. Therefore, the agency decided on an easy action to increase participation and wide promotion of the sales season and topped it off with an attractive prize consisting of \u20ac500 of spending credit in the shopping mall.<\/p>\n\n\n\n

The agency had learned from previous experience that complex dynamics draw fewer participants and that their audience was somewhat tired of actions with complicated participation stages. Given that the winter sales are well-known, and that the shops\u2019 sales are enough to attract visitors to the mall, the agency decided on an Instagram Giveaway with a single winner<\/strong>. <\/p>\n\n\n\n

<\/p>\n\n\n

\n
\"El<\/a><\/figure>\n<\/div>\n\n\n

<\/p>\n\n\n\n

Requirements of the sales\u2019 giveaway<\/h2>\n\n\n\n

Participating in the giveaway was easy<\/strong> and the requirements were fairly common and familiar to Instagram users: <\/p>\n\n\n\n